In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture. To recap, the first stage involves attracting the right kind of traffic to your website with relevant, remarkable content. The more visitors you can attract that fit into your target demographic, the better. [...]
The story is almost always the same. A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy expensive marketing automation software, attracted to the promise of magnificent exposure and increased sales. These are the [...]
Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales oriented material upon customers or bombarding them with self-promotional rubbish that makes your CEO feel [...]
eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get links and shares to. But how do you actually go through the process? What can [...]
Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedness in making life for SEO experts almost impossible. [...]
Get more benefit from your content marketing campaign by applying these 7 tips.
Digital marketing is cornering the market of business promotion and brand creation, in a very little time. This is especially in the time when everyone, from a small enterprise owner to a CEO, is striving hard for gaining business profitability. Digital marketing is the new way where the customers are already keeping engaged as participants [...]
If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]
The outreach's endgame: the 3 outreach activities.