Top 5 Inbound Marketing Campaigns 2013

by Amy Haddow December 6th, 2013

Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales oriented material upon customers or bombarding them with self-promotional rubbish that makes your CEO feel [...]

5 Digital Books Teaching You eBook Marketing

by Ann Smarty November 13th, 2013

eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get links and shares to. But how do you actually go through the process? What can [...]

How to Deal with Google Encrypting All Keyword Data

by Zain Shah November 5th, 2013

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedness in making life for SEO experts almost impossible. [...]

Every marketer understands that building a strong and consistent flow of new prospects requires a multi-channel approach. Like an investment portfolio, diversified marketing hedges against risk because it doesn't depend on one tactic to return huge dividends. Content discovery is one such hedge. It works by capturing visitors who didnt find you first through search [...]

Get more benefit from your content marketing campaign by applying these 7 tips.

Five Key Determinants Of Digital Marketing

by Stephen Moyers October 25th, 2013

Digital marketing is cornering the market of business promotion and brand creation, in a very little time. This is especially in the time when everyone, from a small enterprise owner to a CEO, is striving hard for gaining business profitability. Digital marketing is the new way where the customers are already keeping engaged as participants [...]

7 Data-Driven Ways to Use PPC for Inbound Marketing

by Robert Brady October 23rd, 2013

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]

The outreach's endgame: the 3 outreach activities.

  How good is your inbound marketing campaign? Are you reaching the goals you've established? Is it producing results? Are you attracting and converting leads? These are the kinds of questions you need to be able to answer. Fun Fact: Almost 35% of businesses cannot or do not calculate ROI in 2013 (HubSpot) End-to-end ROI [...]

Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog posts and other content in order to gain visibility and attract the right kinds of prospects. [...]