/Inbound Marketing

From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects

Let's face it -- very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not [...]

By |September 5th, 2014|Content, Inbound Marketing|2 Comments

10 Digital Marketing Certificates to Jumpstart Your Career

A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough?

Probably not.

Employers know that the world of marketing has changed. They're looking for evidence that the candidate can [...]

By |August 20th, 2014|Inbound Marketing|5 Comments

10 Digital Marketing Rules You Should Break (Explained with Memes)

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad.

A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the [...]

By |August 19th, 2014|Inbound Marketing|3 Comments

Inbound Marketing on a Shoestring Budget [5/5]: Delight

A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these [...]

By |July 21st, 2014|Inbound Marketing|Comments Off on Inbound Marketing on a Shoestring Budget [5/5]: Delight

How To Use WordPress To Achieve The Functionality Of Hubspot

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. But it isn't perfect (nothing is) and for many, the price tag can be [...]

By |July 15th, 2014|Inbound Marketing|Comments Off on How To Use WordPress To Achieve The Functionality Of Hubspot

Inbound Marketing on a Shoestring Budget [4/5]: Close

 

If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that these leads take longer to close than bottom of the [...]

By |July 14th, 2014|Inbound Marketing|Comments Off on Inbound Marketing on a Shoestring Budget [4/5]: Close

The Integrated Marketing Communications Process Any Marketer Can Use

Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile [...]

By |July 7th, 2014|Inbound Marketing|Comments Off on The Integrated Marketing Communications Process Any Marketer Can Use

Inbound Marketing on a Shoestring Budget [2/5]: Attract

Now that you have proper lead tracking in place, you can work on attracting more visitors to your site. The goal is to attract quality traffic. We determine the quality of our traffic by monitoring our conversion rate. We can [...]

By |June 24th, 2014|Inbound Marketing|Comments Off on Inbound Marketing on a Shoestring Budget [2/5]: Attract

Inbound Marketing on a Shoestring Budget [1/5]: The Foundation

Budget by Tax Credits

Inbound Marketing is an effective way to increase lead volume today and sales volume tomorrow. The concept is simple: Attract, Convert, Close and Delight. According to Gleastner Research only 0-18% of visitors are in the Decision (Bottom [...]

By |June 16th, 2014|Inbound Marketing|Comments Off on Inbound Marketing on a Shoestring Budget [1/5]: The Foundation

How to Map Keywords to Each Stage of the Buying Cycle

In case you hadn't noticed, content is a big deal. Your visitors love it, and so does Google. But you cant just be creating random content with no target audience in mind. In order to attract the right visitors to [...]

By |May 26th, 2014|Inbound Marketing|Comments Off on How to Map Keywords to Each Stage of the Buying Cycle