/Inbound Marketing

7 Data-Driven Ways to Use PPC for Inbound Marketing

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing?

Here are a few ways:

Test Headlines -- That awesome content piece needs an [...]

By |October 23rd, 2013|Inbound Marketing, PPC|Comments Off on 7 Data-Driven Ways to Use PPC for Inbound Marketing

What is Outreach and how can a Common Business Owner do it – Part III

The outreach's endgame: the 3 outreach activities.
By |October 21st, 2013|Inbound Marketing|Comments Off on What is Outreach and how can a Common Business Owner do it – Part III

The Key Elements of an Inbound Marketing Campaign: Analyze

 

How good is your inbound marketing campaign? Are you reaching the goals you've established? Is it producing results? Are you attracting and converting leads? These are the kinds of questions you need to be able to answer.

Fun [...]

By |October 10th, 2013|Inbound Marketing|1 Comment

The Key Elements of an Inbound Marketing Campaign: Leverage Social Media

Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog [...]

By |October 8th, 2013|Inbound Marketing|2 Comments

The Key Elements of an Inbound Marketing Campaign: Blog

 

Blogging is a simple element that can have a major impact on the performance of your inbound marketing campaign. If you doubt the legitimacy of this claim, consider these statistics from Hubspot: 82% of marketers who blog [...]

By |October 3rd, 2013|Inbound Marketing|1 Comment

The Key Elements of an Inbound Marketing Campaign: Email

Email is a major aspect of inbound marketing. It is essential to any automated workflow and it gives you the opportunity to promote your offer to a highly-targeted audience.

I can sense raised eyebrows as I write this, [...]

By |October 1st, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Email

The Key Elements of an Inbound Marketing Campaign: Develop Workflows

You've set your S.M.A.R.T. goals, developed buyer personas, made an offer and created a conversion path. Nailed it! Well, not really. You've generated some leads already, but leads don't transition into clients automatically; they need to be nurtured. That's where [...]

By |September 27th, 2013|Inbound Marketing|1 Comment

Creating Interactive Content On A Budget

Infographics are dead. Did you hear that one?

Static blog post content is so 2009. I assume you got the memo about that one...surely?

Interactive content is pretty big at the moment. There appears to be a bit of a misunderstanding though. [...]

By |September 26th, 2013|Content, Inbound Marketing|Comments Off on Creating Interactive Content On A Budget

The Ultimate Guide To Ranking a Business with Multiple Locations

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing [...]

By |September 25th, 2013|Inbound Marketing, Local Search, SEO, Web Design|1 Comment

The Key Elements of an Inbound Marketing Campaign: Create a Conversion Path

Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. [...]

By |September 24th, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Create a Conversion Path