How good is your inbound marketing campaign? Are you reaching the goals you've established? Is it producing results? Are you attracting and converting leads? These are the kinds of questions you need to be able to answer. Fun Fact: Almost 35% of businesses cannot or do not calculate ROI in 2013 (HubSpot) End-to-end ROI [...]

Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog posts and other content in order to gain visibility and attract the right kinds of prospects. [...]

  Blogging is a simple element that can have a major impact on the performance of your inbound marketing campaign. If you doubt the legitimacy of this claim, consider these statistics from Hubspot: 82% of marketers who blog see positive ROI for their inbound marketing 43% of marketers obtained a customer via their blog this [...]

Email is a major aspect of inbound marketing. It is essential to any automated workflow and it gives you the opportunity to promote your offer to a highly-targeted audience. I can sense raised eyebrows as I write this, so let me qualify what I've said. There is a lot of debate around whether email marketing [...]

You've set your S.M.A.R.T. goals, developed buyer personas, made an offer and created a conversion path. Nailed it! Well, not really. You've generated some leads already, but leads don't transition into clients automatically; they need to be nurtured. That's where workflows come into play. Fun fact: Leads that go through an automated workflow have a [...]

Creating Interactive Content On A Budget

by Wayne Barker September 26th, 2013

Infographics are dead. Did you hear that one? Static blog post content is so 2009. I assume you got the memo about that one…surely? Interactive content is pretty big at the moment. There appears to be a bit of a misunderstanding though. People seem to think that it can be done unless you are Coca [...]

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing this from an SEO perspective, so that the business show's up in an on-line search [...]

Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. What Is A Conversion Path? A conversion path is a series of clicks that a [...]

At the beginning of the buying process, most visitors to your website – between 75% and 98% – aren't ready to make a purchase; they're researching solutions to a problem. Providing targeted content is the key to turning cursory interest into concrete leads. But to accomplish this, you have to make an offer. Pull, Don't [...]

Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different. Clearly identifying your target buyers is an essential start to your overall inbound strategy; everything is built out from that point. Paint a picture of you ideal customer(s): Who are they? What are their major concerns [...]