There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a story to share with you. [...]
In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture.
To recap, the first stage involves attracting the right kind of traffic to your website with [...]
The story is almost always the same.
A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy [...]
Inbound marketing has been the buzzword (or buzz-phrase) of 2013.
The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales [...]
eBook marketing is a great way to create a strong linkable asset. Ebooks are fun to promote. An eBook is what your customers will take offline with them whenever they go traveling or on vacation. Ebooks are easy to get [...]
Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. [...]
Digital marketing is cornering the market of business promotion and brand creation, in a very little time. This is especially in the time when everyone, from a small enterprise owner to a CEO, is striving hard for gaining business profitability.