Yes, this is another inbound marketing post. But wait – before you roll your eyes let me stop you. I'm not taking sides here. To be honest you can call your marketing whatever you want just so long as you're taking a holistic customer-centric view of your marketing and engagement efforts we'll be all right [...]

When I wrote about how to apply consultative selling online, I mentioned how this form of personal selling is an approach where a sales representative has an in-depth discussion with a prospect before offering solutions. It's needs based, generates informative conversations and ultimately, a recommendation that satisfies their needs. But could inbound marketing take some [...]

3 Ways to Use Your Blog to Nurture Leads

by Charles Dearing July 19th, 2013

Your blog – what are you using it for? Most companies – large and small – have no clue what their blog content is for. Sure, you need a blog, but why? And how does your blog content translate into sales? If you can't answer this, and you don't know what direction to take your [...]

Getting the Most Out of Your Branded Content

by Ben Plomion July 16th, 2013

By now most brands are aware of the importance of creating their own content. Many brands now even employ their teams of journalists, essentially operating small newsrooms. And it's a smart strategy. In the age of social media, you can't sit around and wait for another news outfit to tell the stories that matter to [...]

Content offers are premium content offered in exchange for some basic information (ie., "fill out this form to receive our free ebook") This allows you to build a segmented email list (one that is broken down by subject interest) and to build on the initial interest – hopefully culminating in a new customer for you! [...]

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, [...]

There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and brands out to large, generalist audiences via paid for advertising and purchased email lists is [...]

Process, tips & tools for content marketing keyword research

by Alexander Zagoumenov June 24th, 2013

It's important to distinguish between traditional keyword research (for SEO and / or PPC purposes) and keyword research for content marketing purposes. Traditional keyword research is concerned with understanding of how people search for your product or service. Keyword research for content marketing purposes deals with what people want to learn more about, as well [...]

3 Tips on How to Re-Engage with Your Audience

by Jieun Yi June 12th, 2013

Did you know? 97% visitors do not convert on the first visit 79% of marketing leads never convert into sales because they're not ready to buy For every $92 spent acquiring customers, only $1 is spent converting them Acquiring a new customer is 4-10 times more expensive; invest in retaining & getting referrals from your [...]

Seriously… think about how you shop for groceries. Are you the impulsive type that runs to the store every few days? Or do you leave the house once a week with an itemized list including coupons? Now think business – are you the type of entrepreneur that makes fast decisions and moves forward knowing that [...]