/Inbound Marketing

The Key Elements of an Inbound Marketing Campaign: Leverage Social Media

Social media can be highly effective for driving significant traffic to your website, building credibility through social validation and managing your brand's reputation online. And for your inbound marketing campaign, it's a central component of promoting your offer, blog [...]

By |October 8th, 2013|Inbound Marketing|2 Comments

The Key Elements of an Inbound Marketing Campaign: Blog

 

Blogging is a simple element that can have a major impact on the performance of your inbound marketing campaign. If you doubt the legitimacy of this claim, consider these statistics from Hubspot: 82% of marketers who blog [...]

By |October 3rd, 2013|Inbound Marketing|1 Comment

The Key Elements of an Inbound Marketing Campaign: Email

Email is a major aspect of inbound marketing. It is essential to any automated workflow and it gives you the opportunity to promote your offer to a highly-targeted audience.

I can sense raised eyebrows as I write this, [...]

By |October 1st, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Email

The Key Elements of an Inbound Marketing Campaign: Develop Workflows

You've set your S.M.A.R.T. goals, developed buyer personas, made an offer and created a conversion path. Nailed it! Well, not really. You've generated some leads already, but leads don't transition into clients automatically; they need to be nurtured. That's where [...]

By |September 27th, 2013|Inbound Marketing|1 Comment

Creating Interactive Content On A Budget

Infographics are dead. Did you hear that one?

Static blog post content is so 2009. I assume you got the memo about that one...surely?

Interactive content is pretty big at the moment. There appears to be a bit of a misunderstanding though. [...]

By |September 26th, 2013|Content, Inbound Marketing|Comments Off on Creating Interactive Content On A Budget

The Ultimate Guide To Ranking a Business with Multiple Locations

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing [...]

By |September 25th, 2013|Inbound Marketing, Local Search, SEO, Web Design|1 Comment

The Key Elements of an Inbound Marketing Campaign: Create a Conversion Path

Our last post in this series talked about making an offer to prospective buyers. This one will go over how those offers should be mapped out to achieve optimal lead conversion by creating a conversion path for buyers to follow. [...]

By |September 24th, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Create a Conversion Path

The Key Elements of an Inbound Marketing Campaign: Make an Offer

At the beginning of the buying process, most visitors to your website - between 75% and 98% - aren't ready to make a purchase; they're researching solutions to a problem. Providing targeted content is the key to turning cursory interest [...]

By |September 19th, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Make an Offer

The Key Elements of an Inbound Marketing Campaign: Develop Buyer Personas

Any marketing campaign has to be developed with a target audience in mind. Your inbound campaign is no different.

Clearly identifying your target buyers is an essential start to your overall inbound strategy; everything is built out from that point. Paint [...]

By |September 17th, 2013|Inbound Marketing|Comments Off on The Key Elements of an Inbound Marketing Campaign: Develop Buyer Personas

Inbound 2013: SEP's Top 5 Key Takeaways

Come together. Get Inspired. Be Remarkable.

That was the tagline for Hubspot's Inbound Marketing Conference, recently held in Boston. With keynote speakers like Arianna Huffington (AKA The Huff) and Seth Godin (AKA GODin the flesh - get it?), it was [...]

By |September 16th, 2013|Inbound Marketing|Comments Off on Inbound 2013: SEP's Top 5 Key Takeaways