If you're reading this, you're bound to have one goal in common. Whether you call it inbound marketing, content marketing or any other marketing under the sun, the ultimate goal is to attract the attention of an audience. Photograph by PV KS via Flickr How this happens can take many shapes and forms, with some [...]

When Is It Time to Refresh Your Website?

by Michelle (Corsano) Pellettier August 15th, 2013

Your Website is the Anchor Leg The very first website was put back online in April to commemorate the Web's 20th birthday. Tim Berners-Lee invented the Web in 1989 at CERN, the European nuclear research and particle physics laboratory in Geneva, Switzerland. The Web became public in August 1991 while the technology was made available [...]

You Need Inbound in your Search Marketing

by Anthony Contoleon August 15th, 2013

There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user's own interests. They are the ones that create the search query. However marketers still get to create the destinations. Inbound marketing works when those doing it provide the users with [...]

Yes, this is another inbound marketing post. But wait – before you roll your eyes let me stop you. I'm not taking sides here. To be honest you can call your marketing whatever you want just so long as you're taking a holistic customer-centric view of your marketing and engagement efforts we'll be all right [...]

When I wrote about how to apply consultative selling online, I mentioned how this form of personal selling is an approach where a sales representative has an in-depth discussion with a prospect before offering solutions. It's needs based, generates informative conversations and ultimately, a recommendation that satisfies their needs. But could inbound marketing take some [...]

3 Ways to Use Your Blog to Nurture Leads

by Charles Dearing July 19th, 2013

Your blog – what are you using it for? Most companies – large and small – have no clue what their blog content is for. Sure, you need a blog, but why? And how does your blog content translate into sales? If you can't answer this, and you don't know what direction to take your [...]

Getting the Most Out of Your Branded Content

by Ben Plomion July 16th, 2013

By now most brands are aware of the importance of creating their own content. Many brands now even employ their teams of journalists, essentially operating small newsrooms. And it's a smart strategy. In the age of social media, you can't sit around and wait for another news outfit to tell the stories that matter to [...]

Content offers are premium content offered in exchange for some basic information (ie., "fill out this form to receive our free ebook") This allows you to build a segmented email list (one that is broken down by subject interest) and to build on the initial interest – hopefully culminating in a new customer for you! [...]

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, [...]

There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and brands out to large, generalist audiences via paid for advertising and purchased email lists is [...]