Lead Nurture & Marketing Automation

/Lead Nurture & Marketing Automation

Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a [...]

By | February 2nd, 2016|Lead Nurture & Marketing Automation, Marketing|Comments Off on Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

6 Simple Steps To Start Reaping Marketing Automation Benefits

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation [...]

By | December 11th, 2015|Lead Nurture & Marketing Automation, Marketing|Comments Off on 6 Simple Steps To Start Reaping Marketing Automation Benefits

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more [...]

By | May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]