Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most [...]
"Turn strangers into friends
Turn friends into customers
And then... do the most important job:
Turn your customers into salespeople."
Seth Godin - Flipping The Funnel
This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless [...]
Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online.
Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your [...]
From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of [...]
Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
What is your most valuable resource as a website owner? Your visitors.
They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, [...]
Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you [...]