4 Ways to Save Time with Marketing Automation

by Sumayya Sattar July 17th, 2014

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify which tasks you can automate right off the bat, so that you have the time [...]

  IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and inevitably, I found myself comparing it to Hubspot, which I've been primarily using this past [...]

Hubspot vs. Eloqua: A User's Perspective

by Sumayya Sattar January 31st, 2014

There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to light once you've played around with the software for some time. Having worked with Eloqua [...]

By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. To clear things up, let's go over the basics and why they matter. What Is Programmatic [...]

I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out from the devastation of Penguin and Penguin the sequel Google has decided to level us [...]

Lead Nurturing: How to Grow Your Business

by Amy Haddow August 22nd, 2013

Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market and a tailored approach to marketing activities. Different engagement approaches need to be applied at [...]

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, [...]

5 Ways to Develop Leads Beyond the eBook

by Brian Farrell June 3rd, 2013

A common and powerful way to generate leads, build trust and develop rapport is to offer potential prospects a free ebook or whitepaper. But the problem is, in a world where everyone is offering the same thing, how do you stand out? Here are a few alternate ideas to go beyond ebook marketing. Tweet Chat [...]

Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products. It emerged decades ago and is now one of the most popular selling methods. At its core, sales consultants conduct a needs analysis, where they ask their prospect lots of questions. They [...]

Update: Although I wouldn't try to read these 68 eMarketing websites simultaneously, I realized that some people would be interested in integrating this A-list into a their RSS reader. Therefore, I made a Google Reader bundle of these websites. The bundle page includes subscription button for Google Reader users as well as link to an [...]