/Lead Nurture & Marketing Automation

4 Creative Uses of Marketing Automation

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of [...]

By |August 28th, 2015|Lead Nurture & Marketing Automation|0 Comments

Memories Of A Content Marketing Guru

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny

I'm very excited to share practical content marketing tips and insights that I [...]

3 Barriers To Remove In Your Lead Generation Process

Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead [...]

By |August 6th, 2015|Lead Nurture & Marketing Automation|2 Comments

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

What Is A Landing Page And How Is It Used?

What's a landing page, how and where to get one -- and what to do with it?
By |March 24th, 2015|Lead Nurture & Marketing Automation|2 Comments

5 WordPress Plugins To Gather User Feedback

What is your most valuable resource as a website owner? Your visitors.

They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, [...]

By |March 16th, 2015|Lead Nurture & Marketing Automation|2 Comments

3 Project Management Excel Sheets to Help You Stay Organized

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you [...]

By |August 11th, 2014|Lead Nurture & Marketing Automation|1 Comment

5 Reasons You're Having a Hard Time Getting More Leads

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and [...]

By |August 1st, 2014|Lead Nurture & Marketing Automation|Comments Off on 5 Reasons You're Having a Hard Time Getting More Leads

4 Ways to Save Time with Marketing Automation

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start - it's important to identify [...]

By |July 17th, 2014|Lead Nurture & Marketing Automation|2 Comments

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

 

IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal.

Recently I had the chance to demo Silverpop Engage [...]

By |May 16th, 2014|Lead Nurture & Marketing Automation|Comments Off on Hubspot vs Silverpop: Battle of the Marketing Automation Systems