According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect […]

What Is A Landing Page And How Is It Used?

by Lindsey Marino March 24th, 2015

What's a landing page, how and where to get one — and what to do with it?

5 WordPress Plugins To Gather User Feedback

by Ann Smarty March 16th, 2015

What is your most valuable resource as a website owner? Your visitors. They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, you can gain a great deal from listening to what your users have to […]

3 Project Management Excel Sheets to Help You Stay Organized

by Rejini Stevenson August 11th, 2014

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you delay putting together a decent grocery list. For some reason it all comes back to […]

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful online presence. To improve the […]

4 Ways to Save Time with Marketing Automation

by Sumayya Sattar July 17th, 2014

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify which tasks you can automate right off the bat, so that you have the time […]

  IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and inevitably, I found myself comparing it to Hubspot, which I've been primarily using this past […]

Hubspot vs. Eloqua: A User's Perspective

by Sumayya Sattar January 31st, 2014

There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to light once you've played around with the software for some time. Having worked with Eloqua […]

By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. To clear things up, let's go over the basics and why they matter. What Is Programmatic […]

I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out from the devastation of Penguin and Penguin the sequel Google has decided to level us […]