/Lead Nurture & Marketing Automation

Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

"Turn strangers into friends

Turn friends into customers

And then... do the most important job:

Turn your customers into salespeople."
Seth Godin - Flipping The Funnel

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless [...]

By |February 2nd, 2016|Lead Nurture & Marketing Automation, Marketing|0 Comments

6 Simple Steps To Start To Benefit From Marketing Automation

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online.

Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your [...]

By |December 11th, 2015|Lead Nurture & Marketing Automation, Marketing|0 Comments

4 Creative Uses of Marketing Automation

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of [...]

By |August 28th, 2015|Lead Nurture & Marketing Automation|2 Comments

Memories of A Content Marketing Guru

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny

I'm very excited to share practical content marketing tips and insights that I cultivated throughout [...]

3 Barriers To Remove In Your Lead Generation Process

Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead [...]

By |August 6th, 2015|Lead Nurture & Marketing Automation|2 Comments

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

What Is A Landing Page And How Is It Used?

What's a landing page, how and where to get one -- and what to do with it?
By |March 24th, 2015|Lead Nurture & Marketing Automation|2 Comments

5 WordPress Plugins To Gather User Feedback

What is your most valuable resource as a website owner? Your visitors.

They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, [...]

By |March 16th, 2015|Lead Nurture & Marketing Automation|2 Comments

3 Project Management Excel Sheets to Help You Stay Organized

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you [...]

By |August 11th, 2014|Lead Nurture & Marketing Automation|1 Comment

5 Reasons You're Having a Hard Time Getting More Leads

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and [...]

By |August 1st, 2014|Lead Nurture & Marketing Automation|Comments Off on 5 Reasons You're Having a Hard Time Getting More Leads