/Lead Nurture & Marketing Automation

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I […]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

What Is A Landing Page And How Is It Used?

What's a landing page, how and where to get one -- and what to do with it?
By |March 24th, 2015|Lead Nurture & Marketing Automation|2 Comments

5 WordPress Plugins To Gather User Feedback

What is your most valuable resource as a website owner? Your visitors.

They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, […]

By |March 16th, 2015|Lead Nurture & Marketing Automation|2 Comments

3 Project Management Excel Sheets to Help You Stay Organized

Have you noticed the messier your desk, your bedroom, or your dining table, the more difficult it is to stay on top of completely unrelated chores? Doing laundry gets backed up, cleaning out the basement goes on hold, and you […]

By |August 11th, 2014|Lead Nurture & Marketing Automation|1 Comment

5 Reasons You're Having a Hard Time Getting More Leads

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and […]

By |August 1st, 2014|Lead Nurture & Marketing Automation|Comments Off on 5 Reasons You're Having a Hard Time Getting More Leads

4 Ways to Save Time with Marketing Automation

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify […]

By |July 17th, 2014|Lead Nurture & Marketing Automation|2 Comments

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

 

IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal.

Recently I had the chance to demo Silverpop Engage […]

By |May 16th, 2014|Lead Nurture & Marketing Automation|Comments Off on Hubspot vs Silverpop: Battle of the Marketing Automation Systems

Hubspot vs. Eloqua: A User's Perspective

There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to […]

By |January 31st, 2014|Lead Nurture & Marketing Automation|1 Comment

What Programmatic Marketing is All About — And Why It Matters

By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. […]

By |October 23rd, 2013|Lead Nurture & Marketing Automation|Comments Off on What Programmatic Marketing is All About — And Why It Matters

How Google's Keyword Encryption Will Bring Buyer Personas to The Forefront

I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out […]

By |September 25th, 2013|Lead Nurture & Marketing Automation|1 Comment