Lead Nurturing: How to Grow Your Business

by Amy Haddow August 22nd, 2013

Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market and a tailored approach to marketing activities. Different engagement approaches need to be applied at […]

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, […]

5 Ways to Develop Leads Beyond the eBook

by Brian Farrell June 3rd, 2013

A common and powerful way to generate leads, build trust and develop rapport is to offer potential prospects a free ebook or whitepaper. But the problem is, in a world where everyone is offering the same thing, how do you stand out? Here are a few alternate ideas to go beyond ebook marketing. Tweet Chat […]

What Is Consultative Selling & How To Use It Online

by Brian Farrell March 5th, 2013

Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products. It emerged decades ago and is now one of the most popular selling methods. At its core, sales consultants conduct a needs analysis, where they ask their prospect lots of questions. They […]

Update: Although I wouldn't try to read these 68 eMarketing websites simultaneously, I realized that some people would be interested in integrating this A-list into a their RSS reader. Therefore, I made a Google Reader bundle of these websites. The bundle page includes subscription button for Google Reader users as well as link to an […]

How to create a marketing funnel

by David Anderson November 16th, 2012

Move your customers in a natural way from one purchase to the next.

How To Engage Visitors On Your Website

by Aura Dozescu November 1st, 2012

Getting people to your site via search is relatively easy. Getting them to stay on your site is a bit harder. Turning those visitors into customers and finally enthusiastic evangelists for your brand — that takes a well thought out user experience. The 5 points mentioned in this article get you familiar with the groundwork you need to cover in order to make these things happen.

Why are infographics such a handy tool for marketers?

by Francis Santos August 9th, 2012

User-friendly Consumption Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text. Because of this, marketers may find that their audience members are much more receptive to content that delivers the same valuable […]

The new Google Glasses promise to deliver apps, video, and all the luxuries users are currently enjoying on their mobile devices. With capabilities such as this, these sexy specs could have a huge impact on the marketing world. Check out some of the opportunities brands might have if Google Glasses become a reality.

Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won.

Depending on the context of your product, your lead capture forms becomes a deciding factor.