Why are infographics such a handy tool for marketers?

by Francis Santos August 9th, 2012

User-friendly Consumption Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text. Because of this, marketers may find that their audience members are much more receptive to content that delivers the same valuable [...]

The new Google Glasses promise to deliver apps, video, and all the luxuries users are currently enjoying on their mobile devices. With capabilities such as this, these sexy specs could have a huge impact on the marketing world. Check out some of the opportunities brands might have if Google Glasses become a reality.

Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won.

Depending on the context of your product, your lead capture forms becomes a deciding factor.

What Is A Landing Page And How Is It Used?

by Lindsey Marino December 6th, 2011

What's a landing page, how and where to get one — and what to do with it?

Online Marketing Needs More than SEO to Succeed

by Nick Stamoulis November 9th, 2011

While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. SEO, in conjunction with content marketing and social media marketing, form the cornerstones of a strong Internet marketing campaign. While focusing on one or two disciplines is good, integrating all three is much more valuable in the long run.

Linkbait + Retargeting: The Greatest Win Ever?

by Gab Goldenberg October 7th, 2011

Why should you be content with linkbait that doesn't generate sales from the traffic it attracts?

Creatively promote your personal brand through video.

Build a Competitive Affiliate Program

by Greg Hoffman April 15th, 2011

With thousands of merchants on the major affiliate networks, chances are that most vertical niches are represented. Affiliates active in these verticals will only look at a new merchant based on several criteria: trust or personal relationships with the manager, higher commission and proof of higher conversion compared to competitors.

Sales / Lead Regurgitation

by Todd Mintz February 15th, 2011

"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."…Job 20:15 Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with something called the Regurgi-cam, consisting of having Trailblazer employees film members of the crowd eating and then playing [...]

Google uses Landing Page Optimization

by Thomas Ballantyne February 10th, 2011

Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization… and tweak their pages they do. At this point in the game Google's tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What's their CRO strategy?