So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start - it's important to identify [...]
IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal.
Recently I had the chance to demo Silverpop Engage [...]
There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to [...]
By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. [...]
I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out [...]
A common and powerful way to generate leads, build trust and develop rapport is to offer potential prospects a free ebook or whitepaper. But the problem is, in a world where everyone is offering the same thing, how do you [...]
Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products.
It emerged decades ago and is now one of the most popular selling [...]
Update: Although I wouldn't try to read these 68 eMarketing websites simultaneously, I realized that some people would be interested in integrating this A-list into a their RSS reader. Therefore, I made a Google Reader bundle of these websites. The [...]