Lead Nurture & Marketing Automation

/Lead Nurture & Marketing Automation

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

  IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]

By | May 16th, 2014|Lead Nurture & Marketing Automation|Comments Off on Hubspot vs Silverpop: Battle of the Marketing Automation Systems

What Programmatic Marketing is All About — And Why It Matters

By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. To [...]

By | October 23rd, 2013|Lead Nurture & Marketing Automation|Comments Off on What Programmatic Marketing is All About — And Why It Matters