/Lead Nurture & Marketing Automation

4 Ways to Save Time with Marketing Automation

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start - it's important to identify [...]

By |July 17th, 2014|Lead Nurture & Marketing Automation|2 Comments

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

 

IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal.

Recently I had the chance to demo Silverpop Engage [...]

By |May 16th, 2014|Lead Nurture & Marketing Automation|Comments Off on Hubspot vs Silverpop: Battle of the Marketing Automation Systems

Hubspot vs. Eloqua: A User's Perspective

There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to [...]

By |January 31st, 2014|Lead Nurture & Marketing Automation|1 Comment

What Programmatic Marketing is All About — And Why It Matters

By now you've probably heard a thing or two about programmatic marketing. But just because you've heard about it, doesn't mean what you've heard is true. As with any buzz-generating term, there are plenty of misconceptions about programmatic marketing. [...]

By |October 23rd, 2013|Lead Nurture & Marketing Automation|Comments Off on What Programmatic Marketing is All About — And Why It Matters

How Google's Keyword Encryption Will Bring Buyer Personas to The Forefront

I imagine we've all heard the news by now. Google has made yet another change, and this one is huge! Just as the world of online marketing has recovered from Panda, and is still in the process of digging out [...]

By |September 25th, 2013|Lead Nurture & Marketing Automation|1 Comment

Lead Nurturing: How to Grow Your Business

Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business.

This kind of relationship marketing relies on a solid understanding of your target market and [...]

By |August 22nd, 2013|Content, Lead Nurture & Marketing Automation, SEO|Comments Off on Lead Nurturing: How to Grow Your Business

Four Ways to Improve Your Integrated Marketing Campaign

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for [...]

5 Ways to Develop Leads Beyond the eBook

A common and powerful way to generate leads, build trust and develop rapport is to offer potential prospects a free ebook or whitepaper. But the problem is, in a world where everyone is offering the same thing, how do you [...]

By |June 3rd, 2013|Lead Nurture & Marketing Automation|Comments Off on 5 Ways to Develop Leads Beyond the eBook

What Is Consultative Selling & How To Use It Online

Consultative selling, also known as personal selling, is an approach where your sales team has in-depth discussions with potential clients before positioning products.

It emerged decades ago and is now one of the most popular selling [...]

By |March 5th, 2013|Lead Nurture & Marketing Automation|2 Comments

The 68 Most Authoritative Search Marketing Blogs In One Custom Search Engine

Update: Although I wouldn't try to read these 68 eMarketing websites simultaneously, I realized that some people would be interested in integrating this A-list into a their RSS reader. Therefore, I made a Google Reader bundle of these websites. The [...]

By |February 28th, 2013|Lead Nurture & Marketing Automation|10 Comments