/Lead Nurture & Marketing Automation

Why are infographics such a handy tool for marketers?

User-friendly Consumption

Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text.

Because [...]

By |August 9th, 2012|Content, Lead Nurture & Marketing Automation|Comments Off on Why are infographics such a handy tool for marketers?

What might marketing look like in a world with Google Glasses?

The new Google Glasses promise to deliver apps, video, and all the luxuries users are currently enjoying on their mobile devices. With capabilities such as this, these sexy specs could have a huge impact on the marketing world. Check out some of the opportunities brands might have if Google Glasses become a reality.
By |July 30th, 2012|Lead Nurture & Marketing Automation, SEO|1 Comment

How Much Information Does An Effective Lead Capture Form Ask?

Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won. Depending on the context of your product, your lead capture forms becomes a deciding factor.
By |April 25th, 2012|Lead Nurture & Marketing Automation|2 Comments

Online Marketing Needs More than SEO to Succeed

While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. SEO, in conjunction with content marketing and social media marketing, form the cornerstones of a strong Internet marketing campaign. While focusing on one or two disciplines is good, integrating all three is much more valuable in the long run.
By |November 9th, 2011|Lead Nurture & Marketing Automation|2 Comments

Linkbait + Retargeting: The Greatest Win Ever?

Why should you be content with linkbait that doesn't generate sales from the traffic it attracts?
By |October 7th, 2011|Lead Nurture & Marketing Automation|2 Comments

17 Creative Ways To Promote Your Personal Brand Through Video

Creatively promote your personal brand through video.

Build a Competitive Affiliate Program

With thousands of merchants on the major affiliate networks, chances are that most vertical niches are represented. Affiliates active in these verticals will only look at a new merchant based on several criteria: trust or personal relationships with the manager, higher commission and proof of higher conversion compared to competitors.
By |April 15th, 2011|Lead Nurture & Marketing Automation|Comments Off on Build a Competitive Affiliate Program

Sales / Lead Regurgitation

"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."...Job 20:15

Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with [...]

By |February 15th, 2011|Lead Nurture & Marketing Automation|4 Comments

Google uses Landing Page Optimization

Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization... and tweak their pages they do. At this point in the game Google's tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What's their CRO strategy?
By |February 10th, 2011|Lead Nurture & Marketing Automation|2 Comments

Lead Generation requires Nurturing

Lead generation is based on building long-term relationships
By |December 30th, 2010|Lead Nurture & Marketing Automation|2 Comments