Online Marketing Needs More than SEO to Succeed

by Nick Stamoulis November 9th, 2011

While SEO is one of the most important things you can do to help your online business grow and succeed, it is only one piece of the puzzle. SEO, in conjunction with content marketing and social media marketing, form the cornerstones of a strong Internet marketing campaign. While focusing on one or two disciplines is good, integrating all three is much more valuable in the long run.

Linkbait + Retargeting: The Greatest Win Ever?

by Gab Goldenberg October 7th, 2011

Why should you be content with linkbait that doesn't generate sales from the traffic it attracts?

Creatively promote your personal brand through video.

Build a Competitive Affiliate Program

by Greg Hoffman April 15th, 2011

With thousands of merchants on the major affiliate networks, chances are that most vertical niches are represented. Affiliates active in these verticals will only look at a new merchant based on several criteria: trust or personal relationships with the manager, higher commission and proof of higher conversion compared to competitors.

Sales / Lead Regurgitation

by Todd Mintz February 15th, 2011

"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."…Job 20:15 Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with something called the Regurgi-cam, consisting of having Trailblazer employees film members of the crowd eating and then playing […]

Google uses Landing Page Optimization

by Thomas Ballantyne February 10th, 2011

Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization… and tweak their pages they do. At this point in the game Google's tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What's their CRO strategy?

Lead Generation requires Nurturing

by Deepak Gupta December 30th, 2010

Lead generation is based on building long-term relationships

Strategies to bring visitors to your site and ways to keep them there — happy and all.

"7 Research-Based Principles for Smart Teaching" applied to online content

Mapping Anchor Text To Landing Pages

by Julie Joyce July 7th, 2010

No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the opportunity to choose your anchor text but if you've written your content in such a […]