As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

Cause You Got Personality

by Megan Slick February 6th, 2009

A couple of months back, I was in the market for a laptop. I desperately wanted a Mac. My husband asked me why and I emphatically stated, Because they are cool. Being a writer and not excessively computer savvy, I didn't need Mac's media editing power. Never the less, I knew Apple's Mac laptops are [...]

Let Me Help Promote You And Your Unbuttered Toast

by Donna Fontenot July 14th, 2008

This is just a reminder that SEO Scoop is on a mission to help you promote your own search-related blog. There are actually two ways of doing that here. First, you can be listed on the Search Bloggers list. It's not too late to ask to be included, as Dave Shaw and his piece of [...]

Online Reputation Management Guides

by Donna Fontenot May 4th, 2008

Glen Allsop (aka ViperChill) asked me if I wanted to take a look at his new ebook that he has just published, All You'll Ever Need to Monitor and Manage Your Reputation Online, and of course, I said yes. I've watched Glen rise up to be a very knowledgeable young man, and I was anxious [...]

Terrible Landing Page Rant

by Donna Fontenot April 23rd, 2008

Be forewarned: I may have several rant posts coming at you over the next few days. Here's the first. Let's get one thing very, very clear. A good search ranking is wonderful … but for all that is sacred in the geekdom, please don't ruin a perfectly good ranking with a terrible landing page! Being [...]

Landing Page Optimization

by Donna Fontenot April 4th, 2008

One of the problems I face when I create a site is that I don't have formal training in every aspect of site development. I assume that's true for most lone webmasters/SEOs. If I was just one small part of a large company, I would most likely wear one or two (sometimes three) hats, and [...]

This post is the second in the series on Search Economics. The first post discussed a concept called the Law of Diminishing Returns. This series on Search Economics is intended to help search marketing firms understand the economics of their own businesses, and also to help explain some difficult concepts to clients. Primarily though, this [...]

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year's outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending. "About a year ago, we were thinking 2008 would see [...]

Top 5 Marketing Mistakes to Avoid when Optimizing a Website

by Jennifer Osborne December 19th, 2007

Most people think of SEO as a technical role. While CSS, PHP and other programming skills are invaluable to SEO, I tend to think of SEO more as Marketing with technical requirements. More often than not, the marketing part of an SEO's job is overlooked. #5 Writing Body Content for the Search Engines Writing for [...]

Landing Page Optimization Experiment Results

by Donna Fontenot November 8th, 2007

MarketingExperiments.com has just released their latest experiment results, this time showing how to improve conversion 50-60% by applying continuity and congruence to a landing page. Note from me to them: Hey, Marketing Experiments people…may I suggest that you deal with the fact that you've got your home page linked to within your nav using index.php [...]