Terrible Landing Page Rant

by Donna Fontenot April 23rd, 2008

Be forewarned: I may have several rant posts coming at you over the next few days. Here's the first. Let's get one thing very, very clear. A good search ranking is wonderful … but for all that is sacred in the geekdom, please don't ruin a perfectly good ranking with a terrible landing page! Being [...]

Landing Page Optimization

by Donna Fontenot April 4th, 2008

One of the problems I face when I create a site is that I don't have formal training in every aspect of site development. I assume that's true for most lone webmasters/SEOs. If I was just one small part of a large company, I would most likely wear one or two (sometimes three) hats, and [...]

This post is the second in the series on Search Economics. The first post discussed a concept called the Law of Diminishing Returns. This series on Search Economics is intended to help search marketing firms understand the economics of their own businesses, and also to help explain some difficult concepts to clients. Primarily though, this [...]

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year's outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending. "About a year ago, we were thinking 2008 would see [...]

Top 5 Marketing Mistakes to Avoid when Optimizing a Website

by Jennifer Osborne December 19th, 2007

Most people think of SEO as a technical role. While CSS, PHP and other programming skills are invaluable to SEO, I tend to think of SEO more as Marketing with technical requirements. More often than not, the marketing part of an SEO's job is overlooked. #5 Writing Body Content for the Search Engines Writing for [...]

Landing Page Optimization Experiment Results

by Donna Fontenot November 8th, 2007

MarketingExperiments.com has just released their latest experiment results, this time showing how to improve conversion 50-60% by applying continuity and congruence to a landing page. Note from me to them: Hey, Marketing Experiments people…may I suggest that you deal with the fact that you've got your home page linked to within your nav using index.php [...]

Healing Sick Pages

by Donna Fontenot November 6th, 2007

I caught some kind of bug, so I may be lying in bed for a while, unable to post. Until I can manage to think again, I thought I'd leave you with an idea for some homework for the week. Find the top 5 pages on your site that get the least amount of traffic, [...]

Shoppers Love Privacy Enough To Pay For It

by Ruud Hein August 17th, 2007

The Carnegie Mellon University has published an interesting study which attempts to show that online shoppers are so concerned with their privacy that they are willing to pay for it. Sounds catchy and I imagine some e-merchants running to their keyboard to hammer out a premium "upgrade privacy package" page but alas, it is a little bit different. [...]

The Circle Of (Online) Life

by The Guy July 5th, 2007

For a long, long time, I've maintained that the Internet is about habituation. In much the same way your paper comes came to the doorstep every day with the headline, a sports section, classifieds, local news, entertainment, etc., in it's very predictable manner, people should little variation in how they use the Internet in their [...]

AOL Data reveals how top 10 positions affect CTR

by Donna Fontenot August 9th, 2006

Breakpoint, an earnersforum member, calculated the AOL data from August and showed the difference in clickthrough rates for the top 10 search results. How important is the #1 spot? Pretty darn important. Here are the figures: Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x [...]