/Lead Nurture & Marketing Automation

10 Tips for Creating Calls to Action That Convert

Everyone is talking online ROI these days. Thats Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your [...]

By |December 2nd, 2009|Lead Nurture & Marketing Automation|2 Comments

HOW TO: Stimulate & Maintain Search Marketing Integrity to Get Results

Make your life as an in-house search marketer easier and more efficient; create processes that hook into your company. Laura Callow, Senior Search Marketing Manager for Intuit Global Business Division, introduces us to the two [...]

By |November 4th, 2009|Lead Nurture & Marketing Automation|1 Comment

Distributing and Marketing Your White Paper

After writing your white paper, you might have the urge to just publish it on your website or blog and leave it there. Well, this just defeats the purpose of putting all of that work into it now, doesn't it? [...]

The Science of Theming for Your Target Audience

Placing your keywords into themes is nothing new, but are you using themes to the fullest advantage? When you theme you content and your keywords with your target market in mind, however, you'll get every dollar possible out of your site structure.

Don’t Blame the Snake Oil Salesman!

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue [...]

Finding Your Visitors: The Geotargeting Manual for Dummies

My mission today is very simple: to get you started with geotargeting on your websites. It's not that geotargeting is hard, but we all need to start somewhere, and this post is it.

Basics of Geotargeting

Geotargeting is showing your visitors [...]

By |July 10th, 2009|Lead Nurture & Marketing Automation|8 Comments

Want New Customers? Think Association Partnership

Think about it...when you dive in to your network of colleagues, customers, family, friends, business associates, etc...you will find that many of the people you interact with are members of Associations. Some are members of more than one and some [...]

By |June 30th, 2009|Lead Nurture & Marketing Automation|3 Comments

SES Toronto 2009: Driving Conversions – Search Ads & Landing Pages

We're coming into the home stretch of what has been a great first day at SES Toronto and I say there's no better way to end the day than a look at paid search ads in relation to their landing [...]

By |June 8th, 2009|Lead Nurture & Marketing Automation|1 Comment

Online Affinity Marketing Programs – Go it Alone or with an Affiliate Marketing Network Partner?

As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? [...]

By |April 28th, 2009|Lead Nurture & Marketing Automation|1 Comment

Cause You Got Personality

A couple of months back, I was in the market for a laptop. I desperately wanted a Mac. My husband asked me why and I emphatically stated, Because they are cool. Being a writer and not excessively computer savvy, I [...]

By |February 6th, 2009|Lead Nurture & Marketing Automation|1 Comment