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Google versus Les Pages Jaunes

by Dora Gedeon.

Ce qui suit est une traduction en français de l’article publié par Tom Tsinas: Google Vs Yellow Pages

Cette bataille est plus proche que vous ne le pensez. J’entends constamment que Les Pages Jaunes se meurent et qu’elles n’ont aucune valeur. Pendant que plusieurs croient que je jette un regard biaisé sur la chose parce que j’ai travaillé durant des années dans cette industrie, la même chose ne peu s’appliquer lorsqu’il s’agit de Google Analytics.

Google Analytics ne peut mentir, cela ne peut être biaisé et, merci mon Dieu, Les Pages Jaunes nous offrent un portrait différent de celui que nous présentent les soi-disant experts. Vous n’avez qu’à savoir ce que vous cherchez.

Local Search Predicted to Be Killer App for Mobile Phones

by Tom Tsinas.

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According to a new Juniper Research report, 1.3 billion mobile users are expected to use local mobile search services by 2013. While the trends bode well for for the mobile search industry (agencies and marketers alike) the report goes on to caution that these numbers are based on good a user experience.

Adopting a Local Search Strategy for Multi National Clients

by Jennifer Osborne.

When you say “Local Market Strategy”, most people think of local as at the city level. In search that means Google Local, using Geographic delimiters in keywords, Local Directories, etc.

But for large enterprise sized clients, a local strategy is one for a particular country. Multi nationals typically are faced with the decision:

Are they going to have one overriding strategy for all markets

or

Are they going to have a local strategy (including different products, pricing, etc) for each market (country) that they play in.

and how this question is answered has a HUGE impact on your Search Strategy (at least it should).

Google To Americans - We Love You Again! The Organic Realignment

by Jeff Quipp.

Did you know that Google played favourites (Canadian spelling eh?) for a long time?

Its true! For the longest time, American companies were not really given a fair shake in the search results. It wasn’t intentional, rather was just the byproduct of legacy infrastructure, and competing priorities. And don’t get me wrong, this is in no way Google bashing. I certainly understand the problems associated with their dilemma, and why it took so long to rectify.

Let me explain. Being Canadian, we’re obviously very aware of our neighbours (yes I spelled that with a ‘u’, eh) to the south. Until very recently, we understood that there were 3 different sets of Google search results applicable to us:

Does the future of Windows spell the doom of Google?

by The Doug.

So I was snooping aroiund YouTube to see what information I could find about Windows 7, when I came across this video of Construction Mike managing his day to day with a myriad of various informational and communication devices, all apparently loaded up with Windows 7.

 While I found most of the devices to be soooooo cool and I want them, I have difficulty actually imagining people from most industries, let alone the construction industry, investing in the number of gadgets per employee that Mike had the good fortune to use in his daily routine.

The Future of Search: Integrating Word-of-Mouth into Search

by Jeff Quipp.

The Scenario:

What will ultimately replace search engines?

This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we’ll never stop searching for things we need, so search itself will never die, only transform into something more efficient)?

Using offline tactics to generate leads for your online business.

by Jeff Quipp.

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year’s outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending.

“About a year ago, we were thinking 2008 would see 20 to 25 percent growth,” said Borrell Associates CEO Gordon Borrell. “Now we are saying this thing is not slowing down. It’s erupting again. Something very dramatic is happening that has gone beyond anything anybody expected in terms of Internet advertising.”

How To Check Your Global Google SERPs Efficiently

by Dev Basu.

Credit: MirkoGarufi

Although Search Engine People has a fair share of Canadian based clientele, we also service the needs of many firms that are located overseas, and often more than half way across the globe. With Local SEO becoming more and more prominent, it’s imperative that we track SERP rankings not only on Google (dot) Com but also on regional Google search engines. Obtaining reporting on natural search results across different geographies can be tedious and time consuming, especially when a particular client receives a significant portion of referral traffic from different regional Google search engines. However where there is a will, there is a way and with so many bright minds in the Search Marketing industry, a solution to ‘optimize’ the quandary couldn’t have been far away.

Google Local Search Symposium

by Tom Tsinas.

While most of us were at Pubcon last week, Google put on a by invitation only Local Symposium. This meeting was to go over Google’s rules and best practices, and to discuss some of its ongoing efforts with call reporting, mobile ads, printable coupons and website analytics.

Peter Krasilovsky reported that while it was “not very revealing”, it was “pretty helpful”. He went on to provide the best synopsis of the event I could find:

Local Mobile Search Research

by Tom Tsinas.

“… it’s really not a matter IF the mobile phone will become the dominant internet platform any more but WHEN…” - Yahoo! analyst Russell Beattie

With 15 percent of U.S. mobile subscribers accessing news and information via the mobile browser, mobile search represents a huge growth opportunity for SEO’s. The Kelsey Group recently revealed that nearly half of mobile users will be looking for a mobile phone with better Internet capability when they make their next mobile phone purchase.