After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were [...]
We all know by now that more and more people are using their cell phones to find products and services.
In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.
Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?
If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location.
Create a page for each area where you [...]
Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term.
Whether you are a [...]
If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]
Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]
In my experience most businesses in North America undervalue the power of local search.
There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses.
The beauty of local [...]
The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]
SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the [...]