How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

The 5 Local SEO Factors That Matter Most

by Jon Ball July 2nd, 2014

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]

5 Tips to Optimize your Google+ Local Listing

by Daniel Kosir April 7th, 2014

Local search is an area that is becoming increasingly fundamental for any SEO strategy. As search engines aim to provide users with highly relevant results, one of the main aspects they have focused attention on is search personalization, and giving users results based on their location is a crucial component. The following statistics indicate just [...]

How to Go Hyperlocal with Your SEO Campaign

by Zain Shah April 1st, 2014

Let's face it, local SEO is probably the most used SEO strategy of them all. Sure, as a search marketer you will get your share of e-commerce websites and nationwide campaigns, but the bread and butter of most search marketers is local SEO. This trend will continue to grow over the next few years as [...]

The continuous rise in time spent on mobile devices by on-the-go consumers has a direct relationship with how individuals relate to and engage their local community; specifically businesses in their immediate area. For small business owners that are plagued with the constant decision of how to allocate and invest their limited marketing budget, choosing between [...]

Focus on Local Search Marketing

by Lyena Solomon February 26th, 2014

If you have been paying attention to your buisness' online presence in the last couple of years, you know how important online visibility is to your bottom line. You probably took care of the basics: your business information (name, address, and phone number) is on your website and you are posting on a couple social [...]

I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it comes to local SEO it can be harder to identify keywords to target, especially in [...]

What to Expect from Local Search in 2014

by Zain Shah January 10th, 2014

Local SEO probably has the highest ROI of all the internet marketing programs that currently exist. This is true for both, agencies and businesses alike. Local SEO (when done correctly) connects businesses with their target audience, which comprises of local folk like you and me searching for geographic specific services. This could include the local [...]

3 Shocking Polls on Local Search

by Thomas Ballantyne December 10th, 2013

I was recently part of a panel on local SEO put on by BrightLocal. With a couple hundred attendees I'd say we had a pretty good sampling. During this presentation we polled the audience and I found some of the results shocking. (Full presentation here) Poll: What are the 2 Biggest Issues/Frustrations with Optimizing a [...]

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing this from an SEO perspective, so that the business show's up in an on-line search [...]