If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]
Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]
In my experience most businesses in North America undervalue the power of local search.
There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses.
The beauty of local [...]
The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]
SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the [...]
Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its [...]
Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In [...]
Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers [...]
Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. [...]