/Local Search

Local SEO For The Holidays (5 Point Checklist)

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]

By |November 20th, 2014|Local Search, SEO|Comments Off on Local SEO For The Holidays (5 Point Checklist)

Google's Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]

By |October 14th, 2014|Analytics & ROI Analysis, Local Search|Comments Off on Google's Test to Target Users with Ads across Mobile and Apps

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search.

There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses.

The beauty of local [...]

By |October 9th, 2014|Local Search, SEO|1 Comment

How Keyword Ranking Reporting Is Leading You Astray

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]

By |October 1st, 2014|Analytics & ROI Analysis, Local Search, SEO|Comments Off on How Keyword Ranking Reporting Is Leading You Astray

Decrease Your Website’s Bounce Rate Today

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to [...]

By |September 25th, 2014|Conversion Optimization, Local Search, Web Design|2 Comments

How Small Businesses Should Respond to the Google Pigeon Update

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the [...]

By |September 16th, 2014|Local Search, SEO|3 Comments

Foursquare Makeover – A Prettier Version of Yelp?

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its [...]

By |September 5th, 2014|Local Search, SEO|3 Comments

Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In [...]

By |August 28th, 2014|Local Search|Comments Off on Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo

The Growing Importance of Online Reviews

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers [...]

By |August 26th, 2014|Local Search|Comments Off on The Growing Importance of Online Reviews

Google My Business: A Guide to the Local Marketing Dashboard

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. [...]

By |August 19th, 2014|Local Search|Comments Off on Google My Business: A Guide to the Local Marketing Dashboard