The good news is that ranking locally is infinitely easier than ranking regionally or nationally.
It all starts with understanding how to optimize your website….aka on page optimization.
Did you know Google applies localized search to YouTube as well?
Get local ranking information and actionable feedback from this tool.
Online reviews play an important role in convincing people to buy something.
Those reviews can also appear in the search results of search engine. The way they appear there can get you extra clicks.
And last but not least, search engines use the information from reviews to help them calculate your ranking.
There are a vast amount of opportunities for local businesses out there on the web. Claiming your listings on the search engines is just the first step. Your next step is up to you, but I recommend the following…
One of the biggest steps in the "life" of a small business is changing their office address. It is equally important for their online presence as it is offline. Google, as the local search leader, likes to go very harsh on businesses deciding to change their core information (name, address, phone number – NAP). If [...]