With the recent refresh to Google's Penguin update and the continued subsequent refreshes from last year's Panda update many small businesses may wonder what impact these changes have on local search, but unlike the animals these updates are named after, the answer isn't so black and white. Internet Marketing After The Google Panda Update How [...]
If you are a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from local search marketing. In fact, one of the first things we ask new clients is what they have done to improve local search rankings.
It serves local business owners well to remember that it's better to have a compass to guide the way rather than have a map that's set in stone
The good news is that ranking locally is infinitely easier than ranking regionally or nationally.
It all starts with understanding how to optimize your website….aka on page optimization.
Did you know Google applies localized search to YouTube as well?
Get local ranking information and actionable feedback from this tool.