/Local Search

How Do Small Businesses Grow Local Inbound Links?

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well [...]

By |June 7th, 2013|Local Search|Comments Off on How Do Small Businesses Grow Local Inbound Links?

5 Essential Local SEO Tools for Marketing a Small Business Online

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion.

What marketing tools can you use [...]

By |May 20th, 2013|Local Search, SEO|4 Comments

The Formula For Local SEO Success

Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that [...]

By |May 8th, 2013|Local Search|1 Comment

You Cannot Afford to Ignore Local Business Listings

Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the [...]

By |April 17th, 2013|Local Search|3 Comments

Spinning Negative Reviews into Positive Local Rankings

It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality [...]

By |April 16th, 2013|Local Search|2 Comments

Easily Solve 3 Common Google+ Local Profile Problems

Google+ Local offers the opportunity for clients to have high visibility in search engines when users search for products or services within a geographical area.

If a Google+ Local profile is optimized to its full potential businesses [...]

By |April 4th, 2013|Local Search, SEO|1 Comment

If You Only Build It, They Won’t Necessarily Come

Local marketing specialists know exactly what needs to be done to help your website rank well for local search terms in your area. These experts also know that you cannot simply build a website, upload it to the internet, and [...]

By |March 29th, 2013|Local Search|1 Comment

How To Optimize A Business Website With Multiple Locations

Whether your local internet marketing strategy includes local citations, geo-targeting, or local social media marketing, it is important to properly optimize your businesss website, when your business has more than one location. It is common knowledge among SEOs that it [...]

By |March 20th, 2013|Local Search|2 Comments

The Google Service Formerly Known As Places: Clearing Up the Confusion

 

There has been a lot of change in the local landscape ever since Google rolled out Google+ in 2011. From Google Maps, to Google Places, to Google+ Local and Google+ Business Pages it seems near impossible to keep tabs [...]

By |March 14th, 2013|Local Search, SEO|1 Comment

3 Tips to Avoid Saturating Your Link Profile and Anchor Text

Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO program by capitalizing on the supposed SEO value of a keyword rich domain can no longer do so.

And because of [...]

By |March 7th, 2013|Local Search|1 Comment