How to Get Client Testimonials

by Andrei Petrik July 3rd, 2014

It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, a study conducted by BrightLocal found that 79% of consumers increasingly trust online reviews as [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of their sales and marketing. In fact, according to a study by the Aberdeen Group, organizations with [...]

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: [...]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can [...]

How To Promote Your Event

by Ann Smarty June 17th, 2014

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to [...]

6 Tips for Marketing “Big Content”

by Bernadette Coleman June 13th, 2014

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions – I went to create a post in our internal knowledge center about it. This led me to thinking – what other handy [...]

National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular [...]

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]