Digital marketers place a lot of emphasis on conversions – and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn't end there. You've now created a relationship that needs to be nurtured if you want to guide your […]

Online Reputation Management Strategy

by Jonny Ross March 13th, 2015

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation. Of course, there is nothing any business can do to stop people doing this; however there are many things that […]

5 Proven Strategies To Attract Qualified Leads

by Matt Pollnow March 6th, 2015

It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your visibility when users search for your services online. Unique content also helps with search engine rankings. […]

30 Days Of Essential Online Marketing Tools

by Tricia Mool March 5th, 2015

Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business–on track. Management, marketing and product-focus are a tough balance to strike when you're building a company. But what if you had a plan to put your marketing strategy in […]

Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These tours are executed and uploaded by a Google Trusted Photographer. Google Business View is for […]

How To Identify Fake Reviews

by Kari Pritchard February 2nd, 2015

There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in their buying process, these opinions can make or break your success. That's why it's important […]

Key Aspects Of Effective Marketing

by Liz Farquhar January 22nd, 2015

Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that and 30 percent of people said that social media played a role in purchase decision. What This Means For Your Brand The […]

How to Build Your Brand By Giving It Personality

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain […]

Seven Reasons Your Social Media Should Include Instagram

by Keri Jaehnig December 16th, 2014

So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, "I need another social network like I need a hole in the head." But if it […]

Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, "Open Sesame," to enter the cave. When they leave, he says the […]