/Marketing

How To Audit Your Marketing Program

If your car ran well sometimes but not others, you'd probably run a diagnostic. If you found one system or part worked well, you'd move onto the next until you knew what was wrong and what wasn't. The same can [...]

By |June 1st, 2015|Marketing|Comments Off on How To Audit Your Marketing Program

Quick, Affordable A/B Testing With PPC

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could [...]

By |May 25th, 2015|Marketing, PPC|2 Comments

Engage Your Customers With Effective Content Marketing Strategies

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and [...]

By |May 22nd, 2015|Content, Marketing|2 Comments

Jaw-dropping Digital Marketing Stats And What They Mean For You

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "...Really??"

So recently I set out [...]

By |May 19th, 2015|Content, Marketing, Social Media Marketing|2 Comments

How Marketing And Sales Funnels Work Together

In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. [...]

By |May 15th, 2015|Marketing|Comments Off on How Marketing And Sales Funnels Work Together

Monitor & Improve Your Company's Online Reputation

 

Power to the people!

In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands.

Research shows consumers continue to heavily rely on peer reviews when researching [...]

By |May 8th, 2015|Marketing, Social Media Marketing|Comments Off on Monitor & Improve Your Company's Online Reputation

5 Common Digital Marketing Mistakes That Cost You Money

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why [...]

By |April 30th, 2015|Conversion Optimization, Marketing|Comments Off on 5 Common Digital Marketing Mistakes That Cost You Money

20 Basic HTML & CSS Tricks For Marketers

Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to [...]

By |April 24th, 2015|Marketing, Web Design|1 Comment

How To Market A Brand Operating In An Unpopular Industry

Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that's easier said than done when so much content comes [...]

By |April 21st, 2015|Marketing|Comments Off on How To Market A Brand Operating In An Unpopular Industry

How To Increase Conversions 120% And More With Less Form Fields

This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be [...]

By |April 17th, 2015|Marketing, Web Design|3 Comments