/Marketing

30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]

The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company [...]

By |January 14th, 2016|Marketing|Comments Off on 30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]

How To Use Social Selling In Each Stage Of The Buying Process

In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were:

building rapport,
conducting a needs analysis,
crafting a solution,
proposing / selling the solution,
and then servicing the account.

Today, let's look at each of those steps from a social [...]

By |January 1st, 2016|Marketing, Social Media Marketing|Comments Off on How To Use Social Selling In Each Stage Of The Buying Process

32% of Americans Think .CA Represents a California-Based Website [Study]

After completing our first study on whether or not Americans would consider purchasing from Canadian retailers, SEP wanted to take our research one step further. In order to understand how Canadian-based websites and companies are perceived in the eyes of [...]

By |December 21st, 2015|Marketing|1 Comment

The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything

 

Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they're at their receptive best. [...]

By |December 14th, 2015|Marketing|1 Comment

6 Simple Steps To Start To Benefit From Marketing Automation

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online.

Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your [...]

By |December 11th, 2015|Lead Nurture & Marketing Automation, Marketing|Comments Off on 6 Simple Steps To Start To Benefit From Marketing Automation

How To Add Video To Your Online Marketing Strategy

Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and [...]

By |December 3rd, 2015|Content, Marketing|Comments Off on How To Add Video To Your Online Marketing Strategy

5 Things To Consider When Spending Your Online Marketing Budget

Business owners and marketers have a lot options as to where to spend their budgets, especially for online campaigns. While it can appear to be overwhelming when looking for the right programs for your business, here are some [...]

By |November 27th, 2015|Marketing|Comments Off on 5 Things To Consider When Spending Your Online Marketing Budget

Don't Overlook These Elements For A Successful Marketing Campaign

Each stage of a marketing plan has many levels of complexity. As with any endeavor, the plan is often the simplest description of intent. Even when areas of complexity are highlighted, actually putting the plan into action is [...]

By |November 11th, 2015|Marketing|Comments Off on Don't Overlook These Elements For A Successful Marketing Campaign

How To Build The Framework For Brand Storytelling

 

Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects' trust, and by extension, their business. [...]

By |November 9th, 2015|Content, Marketing|Comments Off on How To Build The Framework For Brand Storytelling

Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)

So just how does Google's "Purchases on Google" work? You don't have to be shy if there are things you don't know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about [...]

By |October 30th, 2015|Marketing, SEO|1 Comment