3 Key Rules for a Successful Infographic

by Amy Balliett July 9th, 2014

If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't too experienced in the field, [...]

Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components: 1. Premium Content Premium content is your offer to the 82-100% of visitors [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

How to Get Client Testimonials

by Andrei Petrik July 3rd, 2014

It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, a study conducted by BrightLocal found that 79% of consumers increasingly trust online reviews as [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of their sales and marketing. In fact, according to a study by the Aberdeen Group, organizations with [...]

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: [...]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can [...]

How To Promote Your Event

by Ann Smarty June 17th, 2014

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to [...]

6 Tips for Marketing “Big Content”

by Bernadette Coleman June 13th, 2014

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications [...]