How To Run A Giveaway: From Asking To Tools

Giveaways are an excellent means to draw attention to a product, increase brand awareness and get some quality traffic coming your way. They are also used to gain followers and build a large community on the social media scene. But, [...]

By |July 15th, 2015|Marketing|1 Comment

5 Growth Hacking Traffic Ideas and Examples

I've talked a lot about diversifying your traffic sources: Long gone are the days where we could rely on Google (not saying it was a smart strategy back then but at least it was possible).

Today the only way to survive [...]

By |July 1st, 2015|Marketing|2 Comments

How To Execute A Killer Outreach and Link Building Campaign

I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic [...]

By |June 24th, 2015|Marketing|2 Comments

5 Really Useful Tips On Connecting With Social Media Influencers

Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that .

Influencers are [...]

By |June 16th, 2015|Content, Marketing, Social Media Marketing|2 Comments

10 Effective Ways To Increase Sales

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]

By |June 9th, 2015|Conversion Optimization, Marketing|1 Comment

How To Audit Your Marketing Program

If your car ran well sometimes but not others, you'd probably run a diagnostic. If you found one system or part worked well, you'd move onto the next until you knew what was wrong and what wasn't. The same can [...]

By |June 1st, 2015|Marketing|Comments Off on How To Audit Your Marketing Program

Quick, Affordable A/B Testing With PPC

Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could [...]

By |May 25th, 2015|Marketing, PPC|2 Comments

Engage Your Customers With Effective Content Marketing Strategies

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and [...]

By |May 22nd, 2015|Content, Marketing|2 Comments

Jaw-dropping Digital Marketing Stats And What They Mean For You

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "...Really??"

So recently I set out [...]

By |May 19th, 2015|Content, Marketing, Social Media Marketing|2 Comments

How Marketing And Sales Funnels Work Together

In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. [...]

By |May 15th, 2015|Marketing|Comments Off on How Marketing And Sales Funnels Work Together