Managing Clients' Expectations And Their Trust

by Lyena Solomon February 19th, 2014

If you work for a company, you have customers. If you have customers, they hire you to do something and expect you to deliver something useful. It is that simple. Thus, the important ingredient of keeping customers happy is satisfying customer expectations. Often customer expectations are already there. They are set by the industry, your [...]

Where and How to Keep Relationship Data

by Brian Farrell February 17th, 2014

Marketing and sales have a very close relationship and are vital for the growth and profitability of your organization. Customer relationship data should be available to both these departments so marketing and sales campaigns can be monitored to determine what is successful. This data is also crucial for organizing leads that can be converted into [...]

Gone are the days when marketing copy was good enough. That polished stodgy messaging would fly. Consumers crave authenticity and genuine engagements. No one wants to interact or share "copy". It's time to really get to know ourselves, brands. Really get in touch with who you are and what you're like. Shed the faade and [...]

The word panda used to conjure images in my mind of cherubic bears doing somersaults and munching on bamboo. Not anymore! These days I think of pandas as Google updates that are anything but cute. Google's pandas are far from being an endangered species. So what's in store? What channels should we spend our time [...]

If most people are shopping for chocolate and roses, some of us are upgrading our website for Valentine's or upping our social media game with clever promos. Here are a few tips to tweak your digital marketing campaign. Related: Fine Tuning Your Content to International Holidays A Festive Makeover If you're running an e-commerce site, [...]

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring work that has come from public relations and marketing professional in 2013. In my opinion, [...]

5 Things Marketers Should Be Ready For In 2014

by Ben Plomion January 8th, 2014

The new year is almost here. And, if there's one thing we can say for sure about digital marketing, its that a lot can change in a year. So, what sort of changes can we expect to see in 2014? Lets take a look at five predictions. 1. Native Advertising Wont Go Programmatic Recently there's [...]

2 Rules For GIF Marketing

by Victoria Hoffman December 13th, 2013

In case you missed out yesterday, we began a new blog series entitled The 12 Days of Content. Over the next 11 days, well be gifting you with some great tips for optimizing your content. On the first day, we gave you the #1 tip for creating awesome videos. On this second day, we give [...]

The 12 Remarkable Google Changes of 2013

by Amanda DiSilvestro December 12th, 2013

As usual, Google made some changes over this last year. To be more specific, Google made a lot of changes over this last year. Many of these changes didnt receive the best feedback from users, but as usual once again, Google had the last say and stuck with what they changed regardless of the negative [...]

Great Service Is Your Best Marketing Tool

by Don Campbell December 9th, 2013

Content Marketing is all the rage, and for good reason. Google is continuously tweaking their algorithms to reward content that is useful for people, rather than over-optimized thin content. Marketers are catching on, and as a result there are a ton of articles talking about the value of content marketing for attracting new customers. But [...]