/Marketing

Eliminate 4 Digital Marketing Problems With This Crucial Fix

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success.

If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges.

If I ask you which aspect [...]

By |July 14th, 2014|Marketing|Comments Off on Eliminate 4 Digital Marketing Problems With This Crucial Fix

3 Key Rules for a Successful Infographic

If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent.

Too often, marketers hire designers with very little infographic experience. They may have a [...]

By |July 9th, 2014|Content, Marketing|1 Comment

Inbound Marketing on a Shoestring Budget [3/5]: Convert

Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these [...]

By |July 7th, 2014|Marketing|Comments Off on Inbound Marketing on a Shoestring Budget [3/5]: Convert

How to Implement a National SEO Campaign

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at [...]

By |July 3rd, 2014|Local Search, Marketing, SEO|1 Comment

How to Get Client Testimonials

It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, [...]

By |July 3rd, 2014|Marketing|Comments Off on How to Get Client Testimonials

Get 20% Annual Revenue Growth: Align Marketing & Sales

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of [...]

By |June 25th, 2014|Marketing|Comments Off on Get 20% Annual Revenue Growth: Align Marketing & Sales

Marketing Managers Guide To Podcasts And Google+ Hangouts

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts
It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from [...]

By |June 23rd, 2014|Marketing, Social Media Marketing|1 Comment

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as [...]

By |June 20th, 2014|Marketing, Social Media Marketing|Comments Off on Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

How To Promote Your Event

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful [...]

By |June 17th, 2014|Marketing|Comments Off on How To Promote Your Event

6 Tips for Marketing “Big Content”

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, [...]

By |June 13th, 2014|Marketing|Comments Off on 6 Tips for Marketing “Big Content”