How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from the laptop or mobile. Am I right? Here, you can just….listen. Similar Yet Different: […]

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can […]

How To Promote Your Event

by Ann Smarty June 17th, 2014

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful event of any kind, whether professional or personal. Failing to spread awareness will lead to […]

6 Tips for Marketing “Big Content”

by Bernadette Coleman June 13th, 2014

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, Ill cover some key strategies for marketing what I call big content " major publications […]

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions – I went to create a post in our internal knowledge center about it. This led me to thinking – what other handy […]

National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular […]

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the […]

  Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands of your job. Ive found that one major key to success is maintaining a tight […]

4 Free Tools To Give Your Marketing Campaign Data Context

by Christine Bellefontaine May 20th, 2014

When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital – it's measurable and you can set benchmark KPIs, and before you know it, you're churning […]

In the non-profit world, resources are low but ambition is high. So how do you maximize the resources you have so that the largest audience possible not only learns about your work and initiative, but loves you and wants to help you? Improve your presence online. Having a strong presence online will help you reach […]