/Marketing

Get 20% Annual Revenue Growth: Align Marketing & Sales

Internal mistrust and miscommunication between sales and marketing has become the norm in many organizations. This mistrust phenomenon has always struck me as odd because the revenue growth of many organizations can be directly attributed to the effectiveness of […]

By |June 25th, 2014|Marketing|Comments Off on Get 20% Annual Revenue Growth: Align Marketing & Sales

Marketing Managers Guide To Podcasts And Google+ Hangouts

How Successful Marketing Managers Stay Informed? Podcasts And Google+ Hangouts
It's a fun day in marketing when your product or service is looking spiffy, and you're staying ahead of your competition. It is also awesome when you can step away from […]

By |June 23rd, 2014|Marketing, Social Media Marketing|1 Comment

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as […]

By |June 20th, 2014|Marketing, Social Media Marketing|Comments Off on Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts?

How To Promote Your Event

You have been working hard, perfecting every detail of that incredible event. The date is drawing nearer, and there is only one thing to do: get the word out. Promotion is one of the most important elements to a successful […]

By |June 17th, 2014|Marketing|Comments Off on How To Promote Your Event

6 Tips for Marketing “Big Content”

It seems like a no-brainer to note that different types of content require different marketing strategies. The challenge comes when we have to get specific about what techniques work best for one or another type of content. In this post, […]

By |June 13th, 2014|Marketing|Comments Off on 6 Tips for Marketing “Big Content”

22 Handy Browser Extensions Essential for any Digital Marketing Agency

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions – I went to create a post in […]

By |June 10th, 2014|Marketing|Comments Off on 22 Handy Browser Extensions Essential for any Digital Marketing Agency

Current Rise in Social Media Campaign Tracking and Optimization

National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the […]

By |May 27th, 2014|Marketing, Social Media Marketing|Comments Off on Current Rise in Social Media Campaign Tracking and Optimization

How To Keep Your Email Subscribers

When was the last time you forwarded a Newsletter that you really liked to friend?
How frequently do you unsubscribe from Newsletters?
Have you been a subscriber to a Newsletter(s) for more than a year?

My wild guess is that most people will […]

By |May 26th, 2014|Content, Email Marketing, Marketing|Comments Off on How To Keep Your Email Subscribers

3 Resources to Keep Your Digital Marketing Skills Sharp

 

Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands […]

By |May 23rd, 2014|Marketing|1 Comment

4 Free Tools To Give Your Marketing Campaign Data Context

When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital – […]

By |May 20th, 2014|Marketing|Comments Off on 4 Free Tools To Give Your Marketing Campaign Data Context