Planning Your Social Media Mother's Day Campaign

by Michelle Rebecca April 22nd, 2014

We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way. With a kick-butt marketing campaign designed to get the word out about your products and services, you can make the day of every mom out there AND generate some great business at the […]

How to Encourage User Reviews: Tips for Small Business

by Alicia Thomas April 22nd, 2014

If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so important: Having reviews of your product or service can have a real effect on potential customers who are researching online. A recent […]

7 Ways to Work Storytelling into Your Marketing

by Mandy Boyle April 21st, 2014

Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss […]

"Questions Are the Answer "- Anthony Robbins In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset. Simply put: If you ask quality questions, you will receive quality answers. Lets apply this timeless tip and raise this critical question: Do […]

Introduction To The World Of Remarketing

by Marcela De Vivo March 27th, 2014

Have you ever visited a website, only to find its results seem to follow you as you continue your exploration of the world wide web? Have you ever browsed for shoes on Amazon, and see the same results in an ad on Facebook, CNN, or ESPN? No, you are not being stalked–not maliciously, at least–this […]

Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting […]

Five Types of Winning Marketing Content

by Alex Jones March 14th, 2014

Image Based Content Pictures are powerful tools to evoke emotions and motivate users towards taking positive action. The popularity of sites like Pinterest and Instagram bear testimony to the fact that image based content will always be a winner. Pinterest's focus on visual content helped it become the website that reached the 10 million unique […]

So You Want to be a Marketer… Now What?

by Karianne Stinson March 12th, 2014

Not too long ago I stood in front of 30 eight and nine-year-olds showing them the ever exciting method of Lattice Multiplication. (Seriously, the kids LOVED doing it.) Yep, I was a third grade teacher. Ive talked before about the thought process and decisions I made when I decided to quit teaching and get back […]

How to Set Up Your First Integrated Marketing Campaign

by Alicia Lawrence March 6th, 2014

Integrated marketing is all about presenting a consistent message across different media. When you know exactly what you want to convey about your company, it's infinitely easier to deliver that message in a clear manner. No matter what channels you're using, integrated marketing is about building on and reinforcing what you've said before to help […]

Using The OODA Loop For Data Driven Marketing

by Anthony Contoleon February 21st, 2014

Do you do data driven marketing? The answer is probably yes. Especially if you are thinking in terms of direct response channels like email and paid search. You probably also think in the same way about your SEO efforts, though for a number of years this could not be taken as a given. How about […]