Trends can rapidly change. seemingly with the wind.
Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of [...]
As an old school sales and marketing guy I can tell you stories... I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer.
Here's how it worked before digital.
Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define every aspect [...]
Do you ever feel like everyone in your industry is doing the same thing? They have the exact same message as you; the same style and tone and even their websites look eerily similar to yours?
If you're doing the same [...]
The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or [...]
I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said [...]
Let's be honest. You are a knowledgeable and respected practitioner of online marketing, you have mad skills, and you are not afraid to roll up your sleeves. You keep a close eye on the company revenue. You know which side [...]
If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent.
Too often, marketers hire designers with very little infographic experience. They may have a [...]