Search Engine People

Welcome! Thanks for visiting!

Subscribe to the full feed

Search: Controling the Conversation

by Ruud Hein.

In the past weeks we saw that Search can lead to Instant Answers, effectively reducing the amount of information we’re exposed to.

The people involved in that behavior are key parts of our economy: Informers, Decision Makers, Students and Consumers.

These key people at best expose themselves to a maximum of 30 entries per search. In general through they “see” none but the first 3 entries for any given search.

The Big Deal

This majority share of attention for a minority portion of information, combined with the illusion of relevance through ranking of results, constitutes their main impression of you, your company, your brand.

Search and Undesirable Information

by Ruud Hein.

Now, although Search can’t be held directly responsible for the material it indexes, for the material it gives easy access to, as any parent and law enforcement officer knows, it certainly makes finding and accessing undesirable information a lot easier.

In the real world (for geeks define:real world) finding undesirable information can be a lot harder than you would think.

The Economic Impact of Search

by Ruud Hein.

There are businesses with a rock solid presence and value that won’t have to worry about search and its meaning at all. Take the depanneur here at the corner of the street, your typical corner store with milk, bread, and other assorted useful stuff. I know it’s there. You don’t – and the reason you don’t is because you don’t need this one.

When we’re in need of a corner store there’s no reason to pick up the Yellow Pages or get Google buzzing; you know.

But obviously we also have business that should worry about search and its meaning.

Search and Teaching Your Kids to Research

by Ruud Hein.

To kick in an open door, whether we think instant access to instant information is good or bad, beneficial or not, it’s a fact of the matter.

That means that at any given time your children and mine are likely to access the World Wide Web in order to answer a question, find school material, corroborate facts, and learn.

Search + Research = Skill

Searching the web to find responsible, verifiable, genuine information of the professional or educational kind is a skill. Like all skills, it’s an acquired one.

What Search Means To Us

by Ruud Hein.

Active in the world of search from the perspective of pushers, people trying to push a web site up in ranking, we tend to do two things with search engines: take them for granted and find ways to use information and observations about them in such a way that we can push more sites up in their rankings.

We look at them from the search engine optimization angle, from a marketing angle.