In June of this year, Microsoft (MSFT) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.  Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly [...]

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Image – CasualChatters.com Retail therapy helps us to feel so much better when things don’t go our way, and it would seem that the same is true for large corporations with lots and lots and lots of big bucks! Image Courtesy – lemetrosexuel.com Since Microsoft’s offer to purchase Yahoo! didn’t seem to turn out, they [...]

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So I don't know if you recall in the past when I mentioned that I believed Live to be the branding where Microsoft planned on competing with Google.  (See Virtual Reality – Microsoft Office Live).  Well, we should look at some of the things that they are doing from the User perspective. Nice and clean, [...]

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Image courtesy of rapidsharecinema.blogspot.com According to the ComScore figures, growth in paid-search clicks happens to be slowing down.  Is it because of the economy?  Is it because of the "R" word that is being used in the United States?  Don't know, but there was still growth in Google.  Certainly it may not have been huge [...]

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With the flurry of news stories running rampant over the past 24-48 hours, poor Scarlett Yahoo must be exhausted. Who indeed to take to the cotillion? There's that awful Rhett MSN or that nice Ashley Wilkes Google. Frankly, I'm reminded of the opening scene with Scarlett on the veranda cloying with prospective suitors and the [...]

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Image Courstesy Businessweek.com HOLY SMOKES!  I am completely blown away by the moves of Yahoo this week, in an effort to stave off the Microsoft takeover.  As of yesterday for a two week trial, Google will handle advertising for a tiny piece of the searches carried out on Yahoo.  In fact, Google will place ads [...]

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The auditorium is packed with spectators there to cheer on their favorite contender!  In one corner, weighing in as the largest search provider the world has ever seen, with creative genius that seems to never falter, and a "the sky is the limit" develop and deploy stance that has seen them through to the development of [...]

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So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue.  Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with revenue dollars generated from paid search ads in AdWords.  It's quite a beautiful thing, but for the [...]

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…and then progress dictated that all things need to be accessible online, so Microsoft (MSFT) created Office Live – a suite of services for small businesses. Image courtesy www.di.net Now unlike what the name suggests, this is NOT an online version of Microsoft's suite of office software such as Word, Excel, PowerPoint, etc, but instead [...]

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So it would seem that Yahoo is starting to flail around a little bit while under the waiting and patient gaze of Microsoft, who may actually be able to make their purchase for a  better price than what they originally offered! Smart! There's a bunch of shareholder groups all filing suits against Yahoo for not [...]

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