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Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities.
She listed seven reasons why a company should consider a community or Web 2.0 strategy.
They are:
Each on its own is a good reason. All of them together are compelling.
Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled “Social Technographics” in which they assert some interesting observations.
Not the least of these is that the customer base should define the approach, and not vice versus as tends to be the case and to which I’m inclined to agree. Too often, the shiny stuff is the stuff we put forward because it is, well shiny. And it may well be enduring in the end, but we let the tool define the strategy versus the customer.
Ka-Ching!
Of course Doubleclick has to be happy with the recent news that it’s sale brought in 50% more than anticipated by The Street.
Microsoft, not so much. Having been shut out of the the game, it’s now urging regulators to look at the impending Google/Doubleclick deal, according to The New York Times. And AT&T has joined them in the cry.
But it’s not just Doubleclick and Google that are benefiting.
Aquantiive, 24/7 Real Media and Valueclick have also witnessed upticks today, and not insignificant ones.
by Jeff QuippWell, day four of the New York Search Engine Strategies conference has passed, and it was another full schedule. Three panels yesterday (Linking Strategies, Link Baiting and Viral Search Success, and CSS, AJAX, Web 2.0 & Search Engines) then the 8 hour drive back to Toronto (someone forgot to renew his passport).
One of the interesting tidbits I was reminded of today (in the Bookmarking session) and had meant to blog about earlier was the fact that Google had “quiet launched” Google Bookmarks late last year. Such a launch would not normally be cause for excitement, but I think the implications merit some discussion, as they are certainly likely to impact Google’s search results. Accordingly, this blog posting is not to discuss the strengths and weaknesses of Google BookMarks versus Del.icio.us, but rather how Google is likely to use this bookmark information.
As a friend discovered this week, not all Google results are the same.
A search from Toronto and a search from New York will usually resulting in a different set of organic results appearing.
To be clear, using Google.com as your base search and not Google results from Google.ca or Google.ca Canadian specific results will show variations depending on where you search from.
To borrow from George Orwell’s Animal Farm; All searches are equal but some are more equal than others.
The difference of course is about server location, IP and all of that. I’ve long maintained that this is, while probably an algorithm oversight, nevertheless a shortcoming of the search engines.
First of all, credit where credit is due. Elixir Sytems, a search engine marketing company out of Phoenix has an excellent white paper on online reputation management posted on the SEMPO site here.
They’re definition of online reputation managment as a cross between marketing, public relations and search engine optimization is pretty much on the money. Once the domain of public relations, reputation management has witnessed a migration from the hands of primarily, the media into the hands of the consumer.
It’s a two blog day!!
Under the auspices of striking while the iron is hot, Search Engine People is beyond thrilled to announce that we are among the first, if not the first Canadian company to become Google Adwords Qualified.
Not only has Search Engine People met the minimum standard requirements for qualification, we have surpassed them. (Google requires two Google Adwords Qualified Professionals, Search Engine People has no fewer than four.)
And, ripped from the press release, in the words of my boss:
90 minutes, fifty bucks and a little bit of knowledge goes a long way towards becoming Google Adwords Certified, which The (SEP) Guy is pleased to report he in fact did yesterday.
The exam, at over 100 questions is for the most part user-friendly. And there is a handy little study guide. Of course, for the really challenging questions, there’s the thing called Google that you can search with. (I think this Internet thing is really going to catch on!)
Under the auspices of better late than never, and after phone calls, emails, protestations and enquires, not the least of which may well have been a phone call from Andrew Wahl of Canadian Business Magazine, Google has reversed its policy, now allowing Canadian companies to become Google Adwords qualified and as such, a Google Adwords Qualified Company.
Becoming a Google Adwords Qualified Company requires:
Well, first of all, it requires being listed in the Google country participants which Canada is, here.
