The union representing Canada Post employees is once again talking strike. Though it still may be avoided, I'm an advocate of planning for such possibilities in advance … because the effects of just such a prolonged strike on unprepared companies could spell the end for those companies. The reason; the demise of many companies is [...]

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For a while there has been talk about Google's search evolving to include more realtime/newsworthy search results. After the move to include Twitter as part of its algorithm to streamline current events/chatter, it seems that Google's next move as part of the "realtime experience" is apparent in its image search as well. This morning, after [...]

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It’s hard to believe, but Google Analytics is broken today. Let me explain. I attempted to create a web traffic report for a client using April 2011 data. Normally, I use advanced segments so I can drill down and parse the data. When I selected the non-paid search option from advanced segments, I discovered that [...]

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I read with deep interest today, an article in the Financial Post titled Marketing: Is SEO DOA? In this article, Chris Dixon, CEO of Hunch blogged that startups should not rely on SEO as a core marketing strategy. I wanted to weight in on this article, because a definitive "YES and "NO" is incorrect … [...]

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Social media gives businesses and companies a perfect way to bring awareness to their brand. I've stated this in previous blog posts. But one of my favourite ways of utilizing social media for brand awareness is the blogger outreach strategy. It's sort of a controversial conversation I've had with a few other people in the [...]

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While the $100 million Google plans to throw at original YouTube-only programming is peanuts for the company, it's a bombshell for the online entertainment market.

Here's what's happening and what it all means.

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SEP is no stranger to team spirit, sports, and competition. And when we do show our team spirit we make sure to go all out – especially when it's cheering for local teams like the Toronto Blue Jays. In lieu of the Jay's home opener today, SEP took full advantage of adding some competitive edge [...]

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In a surprising and silent move Google has stopped offering QR codes in the Google Places dashboard of businesses. A QR code is a graphic which contains hidden data. Using an app on your smart phone, taking a photo of the QR code can send the browser on the smart phone to the website URL [...]

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What is the Google +1 Button project about, what does it do, and how does it impact your business. Straight talk and recommendations.

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Last evening, Google, together with its project partners RBC, Rogers, The Globe and Mail, Yola, and the Canadian Chamber of Commerce, made a BIG announcement. In an attempt to get more of Canada's 2.2 million small businesses online with a web presence, it would offer free websites, hosting, and a custom domain through an innovative [...]

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