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I Jeff Quipp Am Not an SEO … I’m an Authority Builder
by Jeff Quipp.What is ‘Authority’ with respect to SEO?
The answer may surprise you!
Here’s what most SEOs can say with utmost confidence; we know that the concept of ‘authority’ is an important one to rankings and traffic from organic search.
Its comical though, perhaps even sad. Over time, “Authority” has come to mean something completely different to Google, than it does to SEOs. This is no one’s fault … just a condition created by imperfect information, and the need to suffice.
The Engines’ Definition of Authority:
To Google, Yahoo, MSN, Ask, et al, links are the consequence of being an authority, they do not make you an authority.
The Next Evolution of Social Media…
by Jennifer Osborne.Is social media in danger of becoming more about the social than the media?
A couple of weeks ago I wrote about how social media had an increased propensity towards group think due (unintentionally) to it’s design. This got me thinking, how could the design of social media sites change in order to minimize this risk?
So what if I throw a little love at my friends?
It’s no big deal. Except if everybody is voting for their friends and not for the content then the quality of content will diminish. It’s inevitable. And there is no way to escape it. It’s the false positive effect.
Digg Isn’t on Crack … Its Just Using An Addiction Marketing Strategy
by Jeff Quipp.Def’n ‘Addiction Marketing’ - Pronunciation [uh-dik-shuhn mahr-ki-ting]:
A strategy used by companies [read Digg], whereby a product or drug [read front page appearances] with near instant addictive properties is given away free or very inexpensively on the first few ocassions until the victim is addicted. Prices [read level of difficulty] are then raised, demand having been secured.
I’ll give credit for this terminology to Mike Myatt who claims to have coined this term a number of years ago.
Image courtesy: University of Sydney Australia
2007 U.S. Internet Year Stats Released by comScore
by The Doug.…and now here it is for everyone to see!
Leading digital world measuring company, comScore, Inc. released a report today announcing the major trends in U.S. Internet activity last year. A great article on CNNMoney.com actually goes into some really good detail on who the top-gaining properties were for the year as well as site categories, and core search market growth.
Interview With The Editor of Sphinn - Rob Kerry (EvilGreenMonkey)
by Jennifer Osborne.Today is a very rare interview on the SEP blog, but one I felt would be very worthwhile having. Rob Kerry (aka EvilGreenMonkey) is the Editor of Sphinn, and one of Danny Sullivan’s right hand people!
Rob and Lisa
Lately there has been some ruckus on Sphinn, and of course I piped in and gave my two cents worth, saying I thought it was all just a matter of a communication breakdown. I didn’t think the channels were fully open for dialogue.
Affiliate Marketing - How many people are in YOUR marketing Department?
by The Doug.Affiliate Marketing today is so much more than what it used to be, when simply having someone place your banner on their website to drive traffic was the norm. Back in the day, your banner would catch someones eye, they would click on it, and you would pay the person displaying your banner for each click that came through to your site from theirs. (Not so different from Pay Per Click on the search engines today).
Cartoon Courtesy of: http://www.marketingmentor.net
Social Media - Are we all just a bunch of Sheep?
by Jennifer Osborne.Groupthink is fairly common in the board room but more and more I’m starting to see it in social media too.
Groupthink is defined as “a type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.”
Basically what this means is that people will avoid putting forth opinions or viewpoints that are not likely to be popular with the group.
Groupthink has been thought to be the cause of such major disasters such as the Space Shuttle Challenger Disaster and the Bay of Pigs Invasion.
Announcing the Search Industry Emmy’s - the SEMMYs!
by Jeff Quipp.All around good guy and internet marketing guru Matt McGee today announced the launch of the SEMMYs … the search industry’s equivalent of the EMMY’s.
The EMMYs are described as; an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. We have 127 authors nominated, representing 111 blogs/sites.
There are 15 categories for awards:
- SEO
- PPC
- Small Business
- Local Search
- Blogs & Blogging
- Link Building
- Social Media
- Analytics
- Search Tech
- Rants
I’ll take coupons for $500!
by The Doug.Coupons are BIG BUSINESS on the internet today, and understandably so with more and more merchants trying to drive traffic to their websites. Not only does it provide a nice incentive for shoppers to ”shop from home”, but it also gives the merchant a way of tracking and measuring the success of their efforts. Just one more online marketing tool to increase qualified traffic? Maybe…
