Saving money has gone from being a luxury to a necessity. Consumers in today's economic climate are not only forced to cut back on their expenses due to unemployment and a shaky economy, but even those who still maintain disposable income want to find a way to stretch their money. Finding ways to save money [...]

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As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

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It seems people often get focused on more traffic to their site and higher conversions, and put little effort into making their existing conversions become returning visitors, future shoppers, brand advocates and spend more money. jonny2love Some good things to find on a B2C "Thank You" page are: Customer Satisfaction Surveys Tell-a-Friend Options (Use social [...]

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I'm often asked about which brands a given company should affiliate with? Not that mass 'affiliate marketing' play, but a more strategic play where one brand gets together with another brand and really does something exciting. They leverage their marketing communications, customers, social media groups, email lists, websites, products and services to generate some new [...]

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Image Courtesy – ab initio ad infinitum So it would seem that everyone is in a race to become as transparent as possible.� It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and [...]

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Image courtesy of rapidsharecinema.blogspot.com According to the ComScore figures, growth in paid-search clicks happens to be slowing down.  Is it because of the economy?  Is it because of the "R" word that is being used in the United States?  Don't know, but there was still growth in Google.  Certainly it may not have been huge [...]

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So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue.  Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with revenue dollars generated from paid search ads in AdWords.  It's quite a beautiful thing, but for the [...]

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Affiliate Marketing today is so much more than what it used to be, when simply having someone place your banner on their website to drive traffic was the norm.  Back in the day, your banner would catch someones eye, they would click on it, and you would pay the person displaying your banner for each [...]

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Coupons are BIG BUSINESS on the internet today, and understandably so with more and more merchants trying to drive traffic to their websites.  Not only does it provide a nice incentive for shoppers to "shop from home", but it also gives the merchant a way of tracking and measuring the success of their efforts.  Just one [...]

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