So what keeps optimizers digging in their heels? Why are there any left? Because, with few exceptions, we love what we do. You have to love this job to keep it.

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Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.

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Google is becoming less accessible by SEO's who rely on link buying, directories, article marketing and other now sub-par SEO tactics because it can spot it a mile off.

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So Google Plus will not actually kill your business. But the inability to maintain focus and discern real true opportunities can.

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We – readers and writers – learn from the articles and comments, increasing our own knowledge. In turn, our increased knowledge is incorporated into our business practices. Our practices are incorporated into client-level knowledge; this knowledge is passed to others, and so on.

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Google updates their listings to try to give their users a better experience – not because they want to give your competitors a share of the traffic.

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Google, please don't take our feeds away!

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What's the difference between a blog on a subdomain and having your blog on your main domain.

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Google's social media pet is attempting a different form of previous simple click reactions.

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Are you ready to divorce your SEO client or provider? Let's figure out if the relationship can be saved… Or at least what went wrong in your delicate B2B relationship.

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