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Online Advertising Passes $1B Canadian Redux
by The Guy.After yesterday’s post, my boss a friend and I had a discussion about what it all meant.
His take is that while the IAB is predicting significant slowing in online advertising in the coming year, this is just a pause so everyone can take a moment to stop and catch their collective online advertising breath.
It plays out like this, states he: The mindshare for Internet usage is give or take 25% of time and as such, the online advertising budget should be approximately 25% of the total advertising/marketing mix, not the scant 8% it currently is.
Personalization no SEO problem
by Ruud Hein.Wherever you turn it seems that personalization in regard to search engine optimization is discussed at a tone of voice as if the End Of The World is nigh here.
Personalization will change search engine results. You will see this, I will see that. No more ranking #1 for term X no matter who and where you are.
So? If there is anything to report here it is that search engines are working hard to give us organically what we normally could only get with paid search: targeting.
Online Advertising Passes $1Billion In Canada
by The Guy.According to The Globe & Mail and Keith McArthur, online advertising in Canada surpassed the one billion dollar mark in Canada in 2006, and is expected to rise a further 32% this year. It also represents an 80% increase over 2005.
This is apparently about 8% of the total advertising spend in Canada, but those numbers will be confirmed in coming weeks/months.
So how does it play out?
According to the article, the lion’s share at 36% is display advertising; with search advertising at 35%; classified at 27% and email advertising at 2%.
The Evolving World Of Search or Keywords
by The Guy.MSNBC and the David C. Churbuck article Google and the Rebirth of Banner Ads provided not only some interesting insight into the Google Doubleclick deal, but also this little nugget way, way, way, way down the article, and it’s a long article so perhaps if reading it, you might have zoned out. It is after all Friday.
It’s An Ad, Ad, Ad, Ad World
by The Guy.On the heels of the Google Doubleclick story, and the Google Clear Channel story and the Yahoo print story and the ebay TV story and the Spotrunner tv story and the…
Well, you get my point.
Onilne advertising is only beginning to heat up. And while traditional advertisers have their eyeballs askance and their eyebrows furrowed at the antics of the upstarts, the upstart as looking at traditional advertising models with disruptive technologies in mind and rate cards in sight.
Red Herring announce today in its YouTube Lining Up Summer Ads article that pre-roll and post roll ads will become a part of the YouTube experience this summer.
7 Reasons To Consider A Web 2.0 Strategy
by The Guy.Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities.
She listed seven reasons why a company should consider a community or Web 2.0 strategy.
They are:
Each on its own is a good reason. All of them together are compelling.
Forrester on Social Technographics…
by The Guy.Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled “Social Technographics” in which they assert some interesting observations.
Not the least of these is that the customer base should define the approach, and not vice versus as tends to be the case and to which I’m inclined to agree. Too often, the shiny stuff is the stuff we put forward because it is, well shiny. And it may well be enduring in the end, but we let the tool define the strategy versus the customer.
Google Calendar A Little Too Search Friendly
by The Guy.As reported last week in the ComputerWorldUK article, Major corporations post sensitive data on Google calendar it appears that you can tell two friends and they can tell two friends, and so on and so on.
Or, you can just make the entry public in your Google Calendar and the whole world can know.
Again I wonder how much information we’re giving Google, exactly.
Or how much information we’re giving our competitor’s via Google.
And Google’s defense is “well, just don’t make it public”. Except the default setting makes it public, the settings being Default, Public and Private.
$3.1 Billion Dollars Later
by The Guy.Ka-Ching!
Of course Doubleclick has to be happy with the recent news that it’s sale brought in 50% more than anticipated by The Street.
Microsoft, not so much. Having been shut out of the the game, it’s now urging regulators to look at the impending Google/Doubleclick deal, according to The New York Times. And AT&T has joined them in the cry.
But it’s not just Doubleclick and Google that are benefiting.
Aquantiive, 24/7 Real Media and Valueclick have also witnessed upticks today, and not insignificant ones.
Google Bookmarks - 5 Implications for Site Owners
by Jeff Quipp.Well, day four of the New York Search Engine Strategies conference has passed, and it was another full schedule. Three panels yesterday (Linking Strategies, Link Baiting and Viral Search Success, and CSS, AJAX, Web 2.0 & Search Engines) then the 8 hour drive back to Toronto (someone forgot to renew his passport).
One of the interesting tidbits I was reminded of today (in the Bookmarking session) and had meant to blog about earlier was the fact that Google had “quiet launched” Google Bookmarks late last year. Such a launch would not normally be cause for excitement, but I think the implications merit some discussion, as they are certainly likely to impact Google’s search results. Accordingly, this blog posting is not to discuss the strengths and weaknesses of Google BookMarks versus Del.icio.us, but rather how Google is likely to use this bookmark information.
