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Search Results In Search Results posts

by The Guy.

Two very interesting online posts today around Matt Cutts’ comments regarding search results of search results showing up in Google. One from SEORoundTable and the other from Danny Sullivan at Search Engine Land.

In his example, Danny used “dvd players”. Curious, I scratched around the longtail terms, searching dvd players by brand names like “Sony DVD players” or “Panasonic DVD players” and I’m even more intrigued by the prospects. Not only will sites like Amazon.com and Bizrate be affected, but so will a couple of other lightweights like, oh, say MSN Shopping and Yahoo! Shopping who also show up in Google results.

White Flag

by The Guy.

The (SEP) Guy is writing this blog posting from home awaiting someone to come help get his car started.

Winter officially wins. Though it’s been relatively short, it’s been brutally brutal. So far, in five short weeks, The (SEP) Guy has slipped and hurt himself falling on ice; had his card snowplowed under; been forced to sleep on an airport floor after spending 4 hours snowed in on a runway. And now the car.

No amount of searching for warmer locales or warmer clothes from Mountain Equipment Co-op will help. Reports of the warmest January on record. Phhfffft.

Success As A Factor For Success

by The Guy.

Maybe it’s the time of year but no less than Yahoo! and Business 2.0 each have articles on less than saintly bosses today.

I’ve had the privilege of leading a team, and it really is a privilege. And I have the privilege of being partnered with someone who leads a national team and whom I consider nothing short of a mentor. I watch him work countless hours and I watch his team respond to email requests late into the night on weekends. It takes a lot of work to make it seem so effortless but in watching, I’ve learned that they readily engage because they know he is actively engaged… Yes, even late into the night on the weekends.

Google Adwords Certified!

by The Guy.

90 minutes, fifty bucks and a little bit of knowledge goes a long way towards becoming Google Adwords Certified, which The (SEP) Guy is pleased to report he in fact did yesterday.

The exam, at over 100 questions is for the most part user-friendly. And there is a handy little study guide. Of course, for the really challenging questions, there’s the thing called Google that you can search with. (I think this Internet thing is really going to catch on!)

Clickprinting, Competitive Intelligence & Big Brother

by The Guy.

By now, it’s facile to think that we’re not being watched whilst we’re on the web. But the degree to which can at times be a little disconcerting. In fact, a lot disconcerting.

An article crossed my desk regarding clickprinting, a theory and research out of The Wharton School by Professors Balaji Padmanabhan and Yinghui Yang. In short, it states:

We address the question of whether humans have unique signatures - or clickprints - when they browse the Web. The importance of being able to answer this can be significant given applications to electronic commerce in general and in particular online fraud detection, a major problem in electronic commerce costing the economy billions of dollars annually.

Madison Avenue and Silicon Valley; Google and The Superbowl

by The Guy.

Or, why can’t we all just get along?

Is it just me or is there a big disconnect in the advertising world of late? I’m speaking of both online and offline advertising.

Take, for instance, Google. Isn’t it a little odd that the world’s foremost brand, the company challenging not only advertising revenues but the very model of advertising has yet to drop a dime on advertising? And they’re hardly alone. Ebay, Napster, Yahoo in their early and supernova days spent nothing on advertising.

No wonder Madison Avenue has issues with Silicon Valley. That’s a lot to have to swallow.

The Long Winded Cats Tale

by The Guy.

This morning, I had an opportunity to sit through a Google Analytics demo. Analytics being what they are, it is what it is and it fullfils a role at the right price (FREE! - Bearing in mind that there is no such thing as a free Google lunch.) no better or worse than Omniture or Webside Story or Webtrends or the like. Each has their own upside and downside so a comparative analysis is not in the scope of this epistle. Or is today a diatribe day?

No, no, I’ll save the diatribe regarding Google Analytics for another day. (Frankly, it sent shivers up my spine and not in a good way.)