Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your [...]
Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition for [...]
Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort. If you'd like to expand your target market and develop new [...]
Thinking of bringing on a new Marketing Partner? Here are the five (5) Pitfalls to avoid in order to increase your chances of success with your Partner Program
1. Core Brand [...]
Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal.
I have a saying...."Always sign a Partner Agreement with a company that you trust and want to partner with - never [...]
Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more [...]
The most common partnership models:
Sponsorship Marketing Partnerships
One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person [...]
How partnership marketing differs from business partnerships in which one company owns a stake in the other.
Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another.
A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals.
The need for a Partnership Marketing program exists when one organization can [...]