/Partnership Marketing

3 Crucial Checks To Guarantee Fair Value Marketing Partnerships

Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your [...]

By |April 10th, 2014|Partnership Marketing|Comments Off on 3 Crucial Checks To Guarantee Fair Value Marketing Partnerships

10 Highly Engaging Propositions To Tempt Your Marketing Partner

Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition for [...]

By |April 2nd, 2014|Partnership Marketing|Comments Off on 10 Highly Engaging Propositions To Tempt Your Marketing Partner

What is Outreach and how can a Common Business Owner do it – Part I

Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort. If you'd like to expand your target market and develop new [...]

By |August 16th, 2013|Partnership Marketing|Comments Off on What is Outreach and how can a Common Business Owner do it – Part I

5 Partnership Marketing Pitfalls to Avoid

Thinking of bringing on a new Marketing Partner? Here are the five (5) Pitfalls to avoid in order to increase your chances of success with your Partner Program

1. Core Brand [...]

By |January 21st, 2010|Partnership Marketing|2 Comments

7 Seals Of An Effective Partnership Marketing Deal

Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal.

I have a saying...."Always sign a Partner Agreement with a company that you trust and want to partner with - never [...]

By |January 7th, 2010|Partnership Marketing|2 Comments

Top 10 Things to Consider when Picking a Marketing Partner

Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more [...]

By |December 10th, 2009|Partnership Marketing|1 Comment

Partnership Marketing Models – what are they?

The most common partnership models:

Sponsorship Marketing Partnerships

One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person [...]

By |November 26th, 2009|Partnership Marketing|Comments Off on Partnership Marketing Models – what are they?

Partnership Marketing vs Partnerships : The Difference

How partnership marketing differs from business partnerships in which one company owns a stake in the other.

Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another.

It's [...]

By |November 12th, 2009|Partnership Marketing|Comments Off on Partnership Marketing vs Partnerships : The Difference

What is partnership marketing?

define:Partnership Marketing

A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals.

The need for a Partnership Marketing program exists when one organization can [...]

By |October 29th, 2009|Partnership Marketing|3 Comments