Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your perceived brand value can diminish. The prospect of working with a heavyweight who is more [...]

Once you decide on on some potential Marketing Partners you would like to contact — to help you build your brand, acquire new customers and keep your existing customers loyal longer – you'll need to create a value proposition for them as well as a creative proposition for their end customers to benefit in order [...]

Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort. If you'd like to expand your target market and develop new projects based on collaborations and strategic partnerships, then an effective outreach plan can definitely provide [...]

5 Partnership Marketing Pitfalls to Avoid

by Ron Kunitzky January 21st, 2010

Thinking of bringing on a new Marketing Partner? Here are the five (5) Pitfalls to avoid in order to increase your chances of success with your Partner Program 1. Core Brand Values " are you similar? Do you see the world the same way? Do both you and your Marketing Partner believe in joint goal-setting, [...]

7 Seals Of An Effective Partnership Marketing Deal

by Ron Kunitzky January 7th, 2010

Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal. I have a saying…."Always sign a Partner Agreement with a company that you trust and want to partner with – never sign one with a company that you don't trust and do not want to partner with". You [...]

Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more than just calling up someone you once worked with who now works somewhere else and [...]

Partnership Marketing Models – what are they?

by Ron Kunitzky November 26th, 2009

The most common partnership models: Sponsorship Marketing Partnerships One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person or view online or on TV. Sponsorship can be found at the Olympic Games where companies like VISA are positioned as the official [...]

Partnership Marketing vs Partnerships : The Difference

by Ron Kunitzky November 12th, 2009

How partnership marketing differs from business partnerships in which one company owns a stake in the other. Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another. It's about each company remaining independent and nothing about it constitutes a relationship of partners, joint ventures, fiduciaries or [...]

What is partnership marketing?

by Ron Kunitzky October 29th, 2009

define:Partnership Marketing A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complimentary strengths of another organization [...]