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3 Ways To Kill It With Extended Text Ads (ETAs)

With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]

By | September 21st, 2016|PPC|Comments Off on 3 Ways To Kill It With Extended Text Ads (ETAs)

Everything You Need To Know About Facebook Ads

Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. [...]

By | August 31st, 2016|PPC|2 Comments

How To Use PPC To Boost Content

Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as [...]

By | August 4th, 2016|PPC|Comments Off on How To Use PPC To Boost Content

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By | June 6th, 2016|PPC|Comments Off on How To Use Facebook & Twitter PPC To Build Your Email List

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and [...]

By | April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as [...]

By | March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)