/PPC

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing.

Despite all of the SEO conspiracy theories floating around, there is no correlation between paid [...]

By |April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight [...]

By |March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)

Google Testing 4 Top Ads Layout

There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following:

“We’ve [...]

By |February 25th, 2016|PPC|2 Comments

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right?

NO!

PPC should never be [...]

By |February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)

Profit From These Real World Small Business PPC Examples

As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs [...]

By |December 15th, 2015|PPC|Comments Off on Profit From These Real World Small Business PPC Examples

Creating Your First Campaign In Yahoo Gemini PPC

When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into [...]

By |October 13th, 2015|PPC|Comments Off on Creating Your First Campaign In Yahoo Gemini PPC

How to Use AdWords Ad Customizers [PPC]

What Are PPC Ad Customizers Anyway?
PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically - meaning you can effectuate instant changes as and when you need [...]

By |September 30th, 2015|PPC|Comments Off on How to Use AdWords Ad Customizers [PPC]

3 Things You Need To Know About Adwords’ Structured Snippets

Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides.

While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured [...]

By |September 23rd, 2015|PPC|Comments Off on 3 Things You Need To Know About Adwords’ Structured Snippets

7 Top Tips For Measuring Your PPC Accounts

 

If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is [...]

By |September 14th, 2015|PPC|Comments Off on 7 Top Tips For Measuring Your PPC Accounts

How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online.

It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. [...]

By |September 10th, 2015|PPC, SEO|Comments Off on How To Do Keyword Research For Integrated Marketing