If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is [...]
As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online.
It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. [...]
Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]
AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location.
What you may not have paid much attention to are the 'Location options (advanced)' settings.
By default, your campaigns [...]
Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]
I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go."
Without fail, they know exactly [...]