The 10 PPC Big Win Resources Of 2013

by Robert Brady December 17th, 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year. 70% of Mobile Searchers Use the Click to Call Function – If phone calls play an important role in your business, then you're missing out if you don't have call [...]

3 Steps to Google AdWords RLSA Success

by Alan Mitchell November 26th, 2013

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is already somewhat relevant and qualified, RLSA allows you to be considerably more generic with your [...]

In-House vs. Outsourced Pay-Per-Click Management

by Nick Supapol November 13th, 2013

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]

7 Data-Driven Ways to Use PPC for Inbound Marketing

by Robert Brady October 23rd, 2013

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]

4 Ways to Turbocharge Your AdWords Analysis Skills

by Alan Mitchell October 9th, 2013

1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no conversions have come from a keyword, ad, or search query after 200 clicks, then you [...]

Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via search ads. It also helps account managers better understand & explain to clientele the full [...]

Boost Your Content Marketing with PPC

by Robert Brady August 14th, 2013

We've all heard the mantra "Content is King", but content marketing has been getting a lot of attention recently. A quick Google search turns up a full page of paid listings as well as organic listings from CopyBlogger, Mashable, Marketo, etc. These articles talk about how to create good content, but more importantly, they focus [...]

Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience. With the rise of pay-per-click (PPC) advertising in recent years, many organizations have turned their attention to marketing their products online in a cost-effective and strategic way. Here are five simple but effective tools that [...]

Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October 2011, Google increased its standard limit for the number of keywords allowed in a Google AdWords count from approximately 50,000 to 3 million. While this presents an obvious opportunity for large ecommerce websites to create [...]

Deciphering Keyword Research

by Yaniv Kimelfeld July 19th, 2013

From the early days of search engine optimization (SEO) websites tried to differentiate themselves through keywords. So, while not all keywords were created equal, new websites utilized less competitive keywords to rank high at least for some search queries. However, as the space of single-word queries became more and more crowded, people started to target [...]