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Everything You Need To Know About Facebook Ads

Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. [...]

By | August 31st, 2016|PPC|2 Comments

How To Use PPC To Boost Content

Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as [...]

By | August 4th, 2016|PPC|Comments Off on How To Use PPC To Boost Content

How To Use Facebook & Twitter PPC To Build Your Email List

Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average [...]

By | June 6th, 2016|PPC|Comments Off on How To Use Facebook & Twitter PPC To Build Your Email List

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and [...]

By | April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

How To Test & Optimize PPC Ad Campaigns (Part Two)

As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as [...]

By | March 30th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part Two)

Google Testing 4 Top Ads Layout

There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been [...]

By | February 25th, 2016|PPC|2 Comments

How To Test & Optimize PPC Ad Campaigns (Part One)

You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It's out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should [...]

By | February 15th, 2016|PPC|Comments Off on How To Test & Optimize PPC Ad Campaigns (Part One)