Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 [...]

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large advertisers who are quite progressive with their PPC efforts) and what you see: [...]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack [...]

What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your [...]

The Top 10 Features Of A Great Landing Page

by Francis Santos June 4th, 2014

Want conversions? Incorporate these 10 characteristics of top landing pages

The Google Ad Grant program provides free AdWords advertising to eligible non-profit organizations, and yet the average grantee only uses about $330 per month out of the $10,000 that Google offers! Many grantees have trouble using the free advertising effectively because of the limitations attached to the Grant. Some of the limitations that can affect [...]

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, [...]

Google Instant for Keyword Research

by Nick Supapol May 29th, 2014

Google Instant…annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers – and they're taking forever. Of course they only pull up 2 feet after getting their food, because how would they be able to yell back at the cashier when they're done inventorying [...]

Heard about RLSA? Remarketing Lists for Search Ads? Google search remarketing? If so, you're in the minority. According to Google (All-Stars Engage Summit, Mountain View, CA), less than 1% of advertisers using Google AdWords in August 2013 were aware of Remarketing Lists for Search Ads (RLSA), of which only a fraction had experimented with the [...]

Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 Intelligent Tools that will have the most significant impact on day-to-day AdWords optimization. 1. Bulk [...]