7 Data-Driven Ways to Use PPC for Inbound Marketing

by Robert Brady October 23rd, 2013

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]

4 Ways to Turbocharge Your AdWords Analysis Skills

by Alan Mitchell October 9th, 2013

1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no conversions have come from a keyword, ad, or search query after 200 clicks, then you [...]

Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via search ads. It also helps account managers better understand & explain to clientele the full [...]

Boost Your Content Marketing with PPC

by Robert Brady August 14th, 2013

We've all heard the mantra "Content is King", but content marketing has been getting a lot of attention recently. A quick Google search turns up a full page of paid listings as well as organic listings from CopyBlogger, Mashable, Marketo, etc. These articles talk about how to create good content, but more importantly, they focus [...]

Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience. With the rise of pay-per-click (PPC) advertising in recent years, many organizations have turned their attention to marketing their products online in a cost-effective and strategic way. Here are five simple but effective tools that [...]

Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October 2011, Google increased its standard limit for the number of keywords allowed in a Google AdWords count from approximately 50,000 to 3 million. While this presents an obvious opportunity for large ecommerce websites to create [...]

Deciphering Keyword Research

by Yaniv Kimelfeld July 19th, 2013

From the early days of search engine optimization (SEO) websites tried to differentiate themselves through keywords. So, while not all keywords were created equal, new websites utilized less competitive keywords to rank high at least for some search queries. However, as the space of single-word queries became more and more crowded, people started to target [...]

What to include in your PPC Report?

by Louise McCartan July 11th, 2013

Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on are. PPC Reporting Structure PPC Goal Setting Aimlessness is not the way to go. You'll [...]

Expanding Your PPC Beyond AdWords

by Robert Brady June 10th, 2013

Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% [...]

Is Facebook Becoming Skynet?

by Robert Brady May 27th, 2013

Much has been written about the amount of information Facebook collects and how they use it. Mark Zuckerberg flat out apologized for Facebook Beacon because the feedback was so overwhelmingly negative. Their privacy policy changes get analyzed as thoroughly as an Apple patent application. But for me, their advertising platform is doing things that are [...]