Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns. But exactly how long-tail are your campaigns? Too little? Too much? Are your long-tail keywords actually adding any real value to your campaigns? An effective long-tail Google AdWords strategy is not [...]

Building Likes To Your Page with Facebook PPC

by Robert Brady February 19th, 2014

Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013. As such, Facebook is a huge marketing opportunity for businesses of any size and most businesses have created a Facebook page. But how do you get more likes? In this post we'll talk about how Make Believe [...]

I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it comes to local SEO it can be harder to identify keywords to target, especially in [...]

Link Google Plus to AdWords for Higher CTR

by Louise McCartan January 29th, 2014

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in social means that it's here to stay. Benefits of AdWords Social Extensions 1. Social Proof [...]

What Is a Good CTR on Google AdWords?

by Alan Mitchell January 24th, 2014

A very popular question, but unfortunately there is no such thing as a 'good CTR'. Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing your field of work), 'what's a good speed to drive' (without knowing the local driving rules), and 'what's a good meal [...]

A Brief Guide To Google AdWords Bidding Strategies

by Dorian Travers December 27th, 2013

Bidding strategies have evolved significantly over the past few years.  There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as more effective.  CPC bidding is more advanced (and complicated) than ever.  Bidding can be based on [...]

The 10 PPC Big Win Resources Of 2013

by Robert Brady December 17th, 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year. 70% of Mobile Searchers Use the Click to Call Function – If phone calls play an important role in your business, then you're missing out if you don't have call [...]

3 Steps to Google AdWords RLSA Success

by Alan Mitchell November 26th, 2013

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is already somewhat relevant and qualified, RLSA allows you to be considerably more generic with your [...]

In-House vs. Outsourced Pay-Per-Click Management

by Nick Supapol November 13th, 2013

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]

7 Data-Driven Ways to Use PPC for Inbound Marketing

by Robert Brady October 23rd, 2013

If you're producing great content you're establishing credibility and starting a relationship. But how can you leverage PPC to improve your inbound marketing? Here are a few ways: Test Headlines — That awesome content piece needs an awesome headline. Find out what your target market responds to by writing 3-4 ads, each with a different [...]