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23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner

As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the [...]

By |October 15th, 2014|PPC|1 Comment

Seven Things You Need to Do Before Launching Your PPC Campaign

 

Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of [...]

By |October 2nd, 2014|PPC|Comments Off on Seven Things You Need to Do Before Launching Your PPC Campaign

Why Was My Display Ad Disapproved?

It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of [...]

By |September 26th, 2014|PPC|Comments Off on Why Was My Display Ad Disapproved?

How To Set A PPC Budget

This is a pretty typical part of my initial call with a prospective client.

Me: What is the budget for your PPC?

Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing)

Me: Of [...]

By |September 9th, 2014|PPC|1 Comment

7 Steps To Start A Realistic Google Display Network Campaign

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any [...]

By |September 4th, 2014|PPC|1 Comment

3 Steps To Bootstrap Your Facebook Ads

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday.

Facebook Ads' options for both Targeting & Creative [...]

By |September 2nd, 2014|PPC|Comments Off on 3 Steps To Bootstrap Your Facebook Ads

What The Google Adwords Preview Tool Can Do For You

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile.

And -- it does so [...]

By |September 1st, 2014|PPC|Comments Off on What The Google Adwords Preview Tool Can Do For You

How To Write Better Click Winning Ads

Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, and 2 x35 for [...]

By |August 15th, 2014|PPC|Comments Off on How To Write Better Click Winning Ads

Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

Your biggest asset for your AdWords account is time -- but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how [...]

By |August 15th, 2014|PPC|Comments Off on Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

How To Leverage Mobile Device Targeting With Adwords' Hyper-local Campaigns

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords.

With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, [...]

By |August 12th, 2014|PPC|Comments Off on How To Leverage Mobile Device Targeting With Adwords' Hyper-local Campaigns