There are many different digital marketing methods businesses can use to deliver web traffic to a website. SEO and Social Media efforts are good ways to generate traffic, but these can take time while waiting for ranking improvements [...]
Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they [...]
AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location.
What you may not have paid much attention to are the 'Location options (advanced)' settings.
By default, your campaigns [...]
Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert [...]
I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go."
Without fail, they know exactly [...]
At last tally, Facebook can count over 2 million advertisers among its ranks , and there's no reason to believe that number's going to do anything but increase.
The company does what it can to make life easier for advertisers. This [...]
Co-authored with Kristen Godel.
The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start.
A well-structured account [...]
Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could [...]