AdWords Campaign Management – Best Practices for 2014

After a long winter, its time to put the hat and gloves away and take a fresh look at how our campaigns have been trending over the past, er ... 3 to 4 months.

As you catch yourself day dreaming of [...]

By |April 23rd, 2014|PPC|Comments Off on AdWords Campaign Management – Best Practices for 2014

(Not Provided) Data in Adwords: The Facts

Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches:
"Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating [...]

By |April 21st, 2014|PPC|Comments Off on (Not Provided) Data in Adwords: The Facts

The 10 Levels of AdWords Geotargeting

One of the most basic settings for any PPC campaign is the geotargeting where you set the geographic area where you want to show your ads. Believe it or not, Google AdWords features 10 different levels of geotargeting.

Country - Google [...]

By |April 2nd, 2014|PPC|3 Comments

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Chances are, by now you've heard about the benefits of long-tail keywords. Chances are, you're already using long-tail keywords in your Google AdWords campaigns.

But exactly how long-tail are your campaigns? Too little? Too much? Are your long-tail keywords actually adding [...]

By |March 25th, 2014|PPC|Comments Off on How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Building Likes To Your Page with Facebook PPC

Facebook is huge. But how huge is huge? Like 1.19 billion active monthly users as of September 2013.

As such, Facebook is a huge marketing opportunity for businesses of any size and most businesses have created a Facebook page. But [...]

By |February 19th, 2014|PPC|2 Comments

Using Paid Search to Fuel Your Local SEO Keyword Research

I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it [...]

By |January 29th, 2014|Local Search, PPC|1 Comment

Link Google Plus to AdWords for Higher CTR

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions?

I have to say, I've been proved wrong. The investment Google has made in social [...]

By |January 29th, 2014|PPC, Social Media Marketing|1 Comment

What Is a Good CTR on Google AdWords?

A very popular question, but unfortunately there is no such thing as a 'good CTR'.

Since CTR depends on many different factors and variables, it's just like asking 'what's a good income' (without knowing your field of work), 'what's a good [...]

By |January 24th, 2014|PPC|3 Comments

A Brief Guide To Google AdWords Bidding Strategies

Bidding strategies have evolved significantly over the past few years.  There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as [...]

By |December 27th, 2013|PPC|4 Comments

The 10 PPC Big Win Resources Of 2013

As the year nears its end, I thought I'd provide a few resources that can help you get some big wins before the new year.

70% of Mobile Searchers Use the Click to Call Function - If phone [...]

By |December 17th, 2013|PPC|4 Comments