39 PPC Experts You Must Follow On Twitter

Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 39 [...]

By |January 12th, 2015|PPC|11 Comments

New Adwords Custom Columns Feature Helps You Track Segmented Conversions

AdWords has recently released one of my favourite new features since broad match modified keywords.

It was added quietly in December 2014 - so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way [...]

By |January 6th, 2015|PPC|2 Comments

Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads

As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If [...]

By |December 19th, 2014|PPC|4 Comments

Updated: Google AdWords Editor – Version 11.0

Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies [...]

By |December 17th, 2014|PPC|Comments Off on Updated: Google AdWords Editor – Version 11.0

How To Spend Small, Win Big with PPC This Christmas

By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making [...]

By |December 11th, 2014|PPC|2 Comments

4 Quick Fixes to Outsmart Your PPC Competition:

Depending on your industry, PPC can be a very competitive world.

You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I [...]

By |October 30th, 2014|PPC|Comments Off on 4 Quick Fixes to Outsmart Your PPC Competition:

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner

As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the [...]

By |October 15th, 2014|PPC|1 Comment

Seven Things You Need to Do Before Launching Your PPC Campaign


Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of [...]

By |October 2nd, 2014|PPC|Comments Off on Seven Things You Need to Do Before Launching Your PPC Campaign

Why Was My Display Ad Disapproved?

It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of [...]

By |September 26th, 2014|PPC|Comments Off on Why Was My Display Ad Disapproved?

How To Set A PPC Budget

This is a pretty typical part of my initial call with a prospective client.

Me: What is the budget for your PPC?

Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing)

Me: Of [...]

By |September 9th, 2014|PPC|1 Comment