Recent research shows that there are over 237 million clicks and 13 million pay-per-click (PPC) conversions every day through the Google AdWords platform. While that represents over $100 million of revenue for Google everyday, it also represents millions of opportunities for companies to learn more about their customers. So how can you use your PPC [...]
Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a free tool that helps with many organizational problems, which may occur, when you as a marketer wish to implement different kind of script-tags on a website. The tool allows you to add or change tags [...]
In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.
Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear on (placement targeting), or create a context from a selection of themed keywords, placing your [...]
When your long tail runs into the tens of thousands of phrases before permutation, you have a problem.
The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.
SO how well does organic search perform over paid search? And who clicks those ads anyway?
With these new custom segments it is possible to gain insight in the relationship and synergy between your Adwords campaigns and apply a more detailed attribution modelling to your online marketing activities.