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3 Steps To Bootstrap Your Facebook Ads

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday.

Facebook Ads' options for both Targeting & Creative [...]

By |September 2nd, 2014|PPC|Comments Off on 3 Steps To Bootstrap Your Facebook Ads

What The Google Adwords Preview Tool Can Do For You

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile.

And -- it does so [...]

By |September 1st, 2014|PPC|Comments Off on What The Google Adwords Preview Tool Can Do For You

How To Write Better Click Winning Ads

Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, and 2 x35 for [...]

By |August 15th, 2014|PPC|Comments Off on How To Write Better Click Winning Ads

Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

Your biggest asset for your AdWords account is time -- but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how [...]

By |August 15th, 2014|PPC|Comments Off on Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

How To Leverage Mobile Device Targeting With Adwords’ Hyper-local Campaigns

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords.

With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, [...]

By |August 12th, 2014|PPC|Comments Off on How To Leverage Mobile Device Targeting With Adwords’ Hyper-local Campaigns

How To Use Paid Search Ads To Build & Measure Brand Awareness

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the [...]

By |July 29th, 2014|PPC|Comments Off on How To Use Paid Search Ads To Build & Measure Brand Awareness

Getting Top Position With Location Based PPC On A Budget

Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with [...]

By |July 28th, 2014|PPC|4 Comments

Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers [...]

By |July 17th, 2014|PPC|Comments Off on Here’s Why Google AdWords Phrase Match Matters [Stats + Theory]

How To Value View-Through Conversions For Display Campaign Performance

What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days [...]

By |July 10th, 2014|Analytics & ROI Analysis, PPC|Comments Off on How To Value View-Through Conversions For Display Campaign Performance

The Top 10 Features Of A Great Landing Page

Want conversions? Incorporate these 10 characteristics of top landing pages
By |June 4th, 2014|PPC|Comments Off on The Top 10 Features Of A Great Landing Page