Traditionally, companies have paid to advertise their products and services in locations where they can best reach their target audience. With the rise of pay-per-click (PPC) advertising in recent years, many organizations have turned their attention to marketing their products online in a cost-effective and strategic way. Here are five simple but effective tools that [...]

Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October 2011, Google increased its standard limit for the number of keywords allowed in a Google AdWords count from approximately 50,000 to 3 million. While this presents an obvious opportunity for large ecommerce websites to create [...]

Deciphering Keyword Research

by Yaniv Kimelfeld July 19th, 2013

From the early days of search engine optimization (SEO) websites tried to differentiate themselves through keywords. So, while not all keywords were created equal, new websites utilized less competitive keywords to rank high at least for some search queries. However, as the space of single-word queries became more and more crowded, people started to target [...]

What to include in your PPC Report?

by Louise McCartan July 11th, 2013

Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on are. PPC Reporting Structure PPC Goal Setting Aimlessness is not the way to go. You'll [...]

Expanding Your PPC Beyond AdWords

by Robert Brady June 10th, 2013

Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% [...]

Is Facebook Becoming Skynet?

by Robert Brady May 27th, 2013

Much has been written about the amount of information Facebook collects and how they use it. Mark Zuckerberg flat out apologized for Facebook Beacon because the feedback was so overwhelmingly negative. Their privacy policy changes get analyzed as thoroughly as an Apple patent application. But for me, their advertising platform is doing things that are [...]

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]

8 Tips to Reduce Your Cost-per-Conversion

by Nick Supapol May 7th, 2013

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you think you've hit that sweet spot, there is still always room for improvement! Below are [...]

3 PPC tactics to try without breaking the bank

by Lyena Solomon May 6th, 2013

The world is changing, advertising is changing, Google AdWords is changing. And you feel you need to be doing more but you do not have a lot of time and the budget is limited. There are still three things you can do with your pay-per-click dollars to convert more leads into happy customers. Google AdWords [...]

Troubleshooting Your Underperforming PPC Campaign

by Charlie Nadler April 29th, 2013

You've performed keyword research, created ads that speak to your target user's intent with a compelling call to action, and spent time perfecting your landing pages. Now you can sit back and watch the conversions roll in! If you've ever managed a PPC campaign, you know there's always more tweaking required before you have a [...]