Sometimes in our industry it's quick to jump to the conclusion that if sales are down, it's time to do one of the following: a) Spend more marketing dollars b) Spend less marketing dollars In this blog post we'll talk about, Option c) Simple tweaks to your website that cost $0 but can potentially grow [...]

Introduction to Product Listing Ads (in Canada)

by Brittney Dudar April 3rd, 2013

Canadian retailers – get excited! Google's highly praised Product Ads have recently been rolled out in Canada! Some of the recent statistics are remarkable, and really speak to how well Product Ads can perform for retailers. To get you hyped, here are some if the impressive facts to date: Product Listing Ads (PLAs) have received [...]

A Step-by-Step Guide to Calculating a Profitable AdWords Budget Now more than ever, companies are turning to online advertising to attract new business. But if you're just starting out, knowing how much to spend can be a little unclear. That is why I have put together this easy guide to help you calculate a PPC [...]

18 Ways To Use Paid Search Sitelinks

by Shockley Au April 1st, 2013

Although sitelinks for organic listings are primarily controlled by Google (it automatically generates them after crawling your site, but you can "demote" them – promoting them or manually setting them is not possible), sitelinks within Google AdWords can be almost anything you want. That's one of the big benefits to running SEM/PPC campaigns – greater [...]

Keyword Analysis Report from Google Webmaster Tools

by Lyena Solomon March 28th, 2013

Some think, that Google's "non provided" killed keyword research as we know it. Perhaps, it is true. But there is enough provided information to make keyword research meaningful. I am going to show you how you can target your audience better by analyzing the keywords, for which your website is showing up. Let's get started [...]

3 Reasons to Use LinkedIn PPC

by Robert Brady March 19th, 2013

For many people, the pay-per-click (PPC) industry is synonymous with Google AdWords. For the slightly more informed there is also BingAds (which give access to PPC advertising on Bing & Yahoo). However, one of the most under appreciated PPC platforms is LinkedIn (who else claims to put your ads in front of 3,377 people in [...]

A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + keyword quickly results in some big problems: Too many ad groups per campaign (maximum of [...]

I like Google. And I'd like Google to like me. Although it's all very up in the air-ish we know that the rel=author and related stuff that Google's doing is going to be used at some time. Be it for better personalized search results, really useful targeted advertising, or a boost in ranking for specific [...]

co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign managers. Let's take a few minutes to cut through the noise, and look at exactly [...]

5 Ways To Protect Your Brand With Paid Search

by Shockley Au February 7th, 2013

When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn't just a one trick pony! Here are five ways to leverage paid search for branding. [...]