Perfect 8: Google Adwords Quality Scores–What, How, Why
by Kirsty LaVierLearn, use and influence Google Adwords Quality Scores to get better ad pricing
What's up with PPC?
by Mick HigginsQuick introduction to getting started with PPC
Five Frequently Asked Questions about Google’s Quality Score [PPC]
by Elisa GabbertWhat's Quality Score? How does it matter? How is it calculated and how can you change it?
PPC Heresy
by Todd Mintz"All this worldly wisdom was once the unamiable heresy of some wise man…" Henry David Thoreau Lincoln in Dalivision PPC veterans such as myself know that in order to achieve successful sales / lead generation via paid search, all three elements of a paid search campaign (keyword list, ad copy, and landing page) need to [...]
SES Toronto 2010: Meaningful SEM Metrics
by Shockley AuResults matter. Even though the web is a relatively new channel for marketers, we cannot simply dismiss business objectives and go with intuition, as I'm sure the people you report to would agree. The great thing about the Internet, though, is that we can do a good job of measuring and tracking things online. On [...]
Remarketing with AdWords – Google's Latest Toy
by Tyler CalderA look at Google's latest release…. Remarketing on the Content Network with AdWords.
Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.
5 Steps to Going Mobile with Your PPC Campaign
by Tyler CalderA look at how to jump start a mobile paid search campaign in 5 easy steps.
Looking at AdWords SiteLinks and how to better managed your PPC Campaigns with SiteLinks in mind. We look at results of our own tests around this feature, where we saw a 60% increase in Conversion Rates for one client.
My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer
by Tyler CalderWe are now 8 days into 2010 and I have yet to put forth my New Years resolutions. I know what you’re thinking – What kind of person doesn’t put together a list of items which they will emphatically try and convince themselves (and others) that they’ll actually follow through on? I really can’t imagine [...]
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