Using PPC to Improve SEO, Email and Sitewide Conversion

by Robert Brady November 8th, 2012

Recent research shows that there are over 237 million clicks and 13 million pay-per-click (PPC) conversions every day through the Google AdWords platform. While that represents over $100 million of revenue for Google everyday, it also represents millions of opportunities for companies to learn more about their customers. So how can you use your PPC [...]

Google Tag manager – what's it all about

by Kristian Humle Lauritsen October 30th, 2012

Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a free tool that helps with many organizational problems, which may occur, when you as a marketer wish to implement different kind of script-tags on a website. The tool allows you to add or change tags [...]

Google Shopping Now Pay To Play Only

by David Rothwell October 18th, 2012

Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now "pay to play" only.

How To Pause Keywords in AdWords (The Right Way)

by Shockley Au October 18th, 2012

Pausing keywords in Adwords can easily be done — the wrong way. Here's how to do it the right way.

2 Strategies to Target the Google AdWords Long-Tail

by Alan Mitchell October 16th, 2012

In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC's long tail.

Targeting Interest Categories in AdWords Display Advertising

by Louise McCartan September 17th, 2012

Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear on (placement targeting), or create a context from a selection of themed keywords, placing your [...]

Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.

When your long tail runs into the tens of thousands of phrases before permutation, you have a problem.

The trick for a successful and comprehensive long-tail PPC strategy is to be effective. Rather than permutating every possible keyword 'stem' with every possible location, build your keywords and ad groups strategically.

SO how well does organic search perform over paid search? And who clicks those ads anyway?

How To Setup Query Attribution Modelling In Google Analytics [PPC]

by Kristian Humle Lauritsen August 2nd, 2012

With these new custom segments it is possible to gain insight in the relationship and synergy between your Adwords campaigns and apply a more detailed attribution modelling to your online marketing activities.