In today's day and age, large corporations are shelling out millions for marketing and public relations campaigns. It can seem daunting and near impossible to compete for the spotlight – especially if you're a smaller company with limited resources and a limited budget. The good news? You can still get your products or services [...]
SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, on the other hand, is less than 20 years old and is still trying to [...]
Be very cautious about the changing home page title tag and content to reflect upcoming seasonal business opportunities.
There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.
A long term SEO strategy for rising up the search rankings will involve factors that you can control and build on. In addition, the more you build up a base of customers who are heavily invested in your products and services, the more likely you'll build a lasting and influential SEO strategy.