7 Best Practices For Getting Traffic To Your Website From Offline Sources

Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole.

It's likely that you're [...]

By |March 22nd, 2016|Marketing, PR|1 Comment

How To Remove Bad Reviews From Google Local By Responding

We all know by now that more and more people are using their cell phones to find products and services.

In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.

Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.


So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?


By |February 19th, 2015|Conversion Optimization, Local Search, PR|3 Comments

How to Build Your Brand By Giving It Personality

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While [...]

By |January 20th, 2015|Marketing, PR, Social Media Marketing|3 Comments

10 Ways to Get News Coverage in 2014

In today's day and age, large corporations are shelling out millions for marketing and public relations campaigns. It can seem daunting and near impossible to compete for the spotlight - especially if you're a smaller company with limited resources and [...]

By |January 31st, 2014|PR|Comments Off on 10 Ways to Get News Coverage in 2014

Drawing New Inspiration From Last Year’s Top Marketing Campaigns

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring [...]

By |January 13th, 2014|Content, Marketing, PR, Social Media Marketing|Comments Off on Drawing New Inspiration From Last Year’s Top Marketing Campaigns

Combining PR with SEO: How to kill two birds with one stone

SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, [...]

By |May 14th, 2013|PR, SEO|5 Comments

How To Maximize Your Google Author Rank

Most website managers are familiar with PageRank. Its Googles way of figuring out which web pages are more popular than others. In the eyes of Googles search algorithm, popular equals quality. After all, why would a bunch of [...]

By |March 12th, 2013|PR, SEO|8 Comments

It Worked! How I Got a Google Link Penalty Lifted

Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and [...]

By |March 11th, 2013|PR, SEO|6 Comments

Understand What Eric Schmidt Really Said About Authorship & Author Rank

What Eric Schmidt said:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The [...]

By |February 11th, 2013|PR, SEO|7 Comments

The Rising Influence of AuthorRank In 2013

The days of Google PageRank's link-based dominance are numbered. While it's no secret that Google has been working on undermining the SEO manipulators who use link building schemes and black hat methods to rise in the search rankings, [...]

By |January 15th, 2013|PR, SEO|2 Comments