10 Ways to Get News Coverage in 2014

by Kandace Blaker January 31st, 2014

  In today's day and age, large corporations are shelling out millions for marketing and public relations campaigns. It can seem daunting and near impossible to compete for the spotlight – especially if you're a smaller company with limited resources and a limited budget. The good news? You can still get your products or services [...]

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring work that has come from public relations and marketing professional in 2013. In my opinion, [...]

SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, on the other hand, is less than 20 years old and is still trying to [...]

How To Maximize Your Google Author Rank

by Brian Taylor March 12th, 2013

Most website managers are familiar with PageRank. Its Googles way of figuring out which web pages are more popular than others. In the eyes of Googles search algorithm, popular equals quality. After all, why would a bunch of people visit a useless website? Now what if content could be prioritized by the popularity of the [...]

It Worked! How I Got a Google Link Penalty Lifted

by Roger Panella March 11th, 2013

Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and what hasn't for people in penalty situations, so I thought Id write about my experience. [...]

What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." – Eric Schmidt What people read: Content written by Google+ [...]

The Rising Influence of AuthorRank In 2013

by Lior Levin January 15th, 2013

The days of Google PageRank's link-based dominance are numbered. While it's no secret that Google has been working on undermining the SEO manipulators who use link building schemes and black hat methods to rise in the search rankings, we now know that 2013 will mark the rise of AuthorRank. Google has been working on ways [...]

How To Get Reviews And Improve Local Ranking With Google+ Local

by Alexander Zagoumenov August 14th, 2012

There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.

A long term SEO strategy for rising up the search rankings will involve factors that you can control and build on. In addition, the more you build up a base of customers who are heavily invested in your products and services, the more likely you'll build a lasting and influential SEO strategy.

Improve SERP Rankings with Long Tail Keywords

by Brian Farrell July 27th, 2012

Analysis of behavioral trends on a vertical search engine, showing how a slight change in user behavior improved organic rankings.