If you just started SEO work with a new agency, you probably did some keyword research. You identified the keywords you want to target, found the corresponding URL, and ran some ranking reports to find the initial rankings. If you simply copy and pasted the initial rankings with whatever rank tracking document you might use, [...]
If you have a website then it is a good idea to keep a track of your search engine positions for key phrases that people search for and that bring you traffic. For any SEO professionals this is especially true. Some people use commercial products for this task, others use online services, but there is [...]
Google's penetrating the social media realm quite hard. With OpenSocial, Social Profiles, What's Popular Gadget, SearchWiki, and Google Wave one can only wonder how they plan to tie them all together and create the ultimate social juggernaut.
Here we are on Day 1 of SES Toronto and after a nice lunch (I had pizza), it's back to business – the busiess of PageRank. As the breadth of digital information continues to grow at speeds only known to Superman (and perhaps the Flash), we need to slow down and ponder a simple question [...]
Not that this is necessarily new information for the SEOs of the world, but for those who might be newer to the world of search engine optimization, it's always fun to pass along information that comes straight from a Google employee's mouth. (Which isn't to say you should believe everything a Google employee says, but [...]
I recommended RankSense to a newbie wanting to optimize a site a while back, and I remembered to ask him today what he thought of it. He said that he'd done a little happy dance earlier because he'd watched in fascination as the software handed him gobs of information that he probably would never have [...]
Meet Melissa Mackey, the Search Blogger of the Day. Today I'd like to highlight a post that yet again brings up a hot button issue – The Ranking Report Debate. It's funny how these issues ebb and flow over time, but it's always great to read the various points and counterpoints offered.
Meet Raaj Paatkar, the Search Blogger of the Day. Today I'd like to highlight a post called Site-wide Links Can Hurt Your Rankings. Raaj explains what sitewide links are, and then discusses the value of these links, going so far as to say that they can actually hurt your rankings. Do you agree? Have you tested the effects? Raaj also wonders about blogrolls, since these are often sitewide. Go read Raaj's post, and then chime in with your thoughts about sitewide links and blogrolls.
Meet Richard Burkhardt, the Search Blogger of the Day. Today I'd like to highlight a post called Reciprocal Linking for Ranking is Anything But Dead. What do you think? Do you still see value in the old recip links game? Do you still have a links page on your site?