More than half of employers “Google screen” their potential employees before they call them in for an interview. So if you are looking for a job, or you just want to improve your web presence, here are some simple tips to help you.

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Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from.

But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?

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A new year doesn't mean a new beginning for your company or individual online reputation, because as most are acutely aware, online reputation is built and maintained over time. But a new year does bring a new focus to the field of online reputation management – and in turn this will affect individuals and companies concerned with such issues.

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Google Suggest is an invaluable resource when it comes to online reputation repair as well. You will often times see that some of the more popular searches surrounding your name may involve words like “scam”, “reviews”, or “ripoff” but there are a few strategies to combat these SERPs and play them in your favor.

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Can social media influence the perception of customer service?

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Online reputation management isn't just for big brands, large companies and fast business. It's a day to day real need for individuals; for people like you and me.

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Quora is turning into one of those domains Google loves and hugs with Authority. See how Stacey's Quora try-out turned out.

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Being known as a social guru is something a lot of us working on the Internet aspire to in today’s social networks. Right? Well, I’ve noticed that some people – followed by many and well respected – give out information without giving the good, bad and the ugly. In my opinion, it’s irresponsible. The worst [...]

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The 6th part in a 6-part series to A Simple Social Media Marketing process this article provides ways to boost customer loyalty and increase followers via social media.

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The Internet is a very crowded place. So many people are all clamoring for attention.  SEO is the way to get in front of a large number of eyeballs given that many will search with search engines like Google.  How can you make sure you stand out from the crowd?  Ranking high for important keywords [...]

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