/Analytics & ROI Analysis

How To Filter Out Google Analytics Event Tracking Spam

So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you?

When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this [...]

By |June 4th, 2015|Analytics & ROI Analysis|5 Comments

How to Keep Social Stats Updated For Your Website

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]

By |May 7th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How to Keep Social Stats Updated For Your Website

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

8 Essential Content Promotion Metrics to Track

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually - and continually - improve your content promotion efforts.

No Prying Google Eyes: Piwik Web Analytics For WordPress

While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server.
By |March 26th, 2015|Analytics & ROI Analysis|Comments Off on No Prying Google Eyes: Piwik Web Analytics For WordPress

Group URL's Any Way You Want In Google Analytics With Google Tag Manager

...When you Can't Even use a DataLayer!

Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing?

For example, sometimes your site may have been built so [...]

By |February 4th, 2015|Analytics & ROI Analysis|5 Comments

10 Insights You Can Get From Your Site Analytics

Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days.

In the same article [...]

By |January 23rd, 2015|Analytics & ROI Analysis|1 Comment

How to Track Empty Search Results in Google Tag Manager

...When You Can't Edit the Site!
Level of difficulty: 3.5/5

Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?

If there's anything that says to a potential customer that you can't help them, it's [...]

By |January 13th, 2015|Analytics & ROI Analysis, Conversion Optimization|Comments Off on How to Track Empty Search Results in Google Tag Manager

3 Simple Ideas to Refresh Your Analytics

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce [...]

By |January 8th, 2015|Analytics & ROI Analysis|Comments Off on 3 Simple Ideas to Refresh Your Analytics

How to See If Your Blog is Converting

Everybody's talking about content. Content is the new SEO... content feeds inbound... content drives digital.

For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

Image by Lorenzo Sernicola

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By |November 19th, 2014|Analytics & ROI Analysis|Comments Off on How to See If Your Blog is Converting