Measuring SEO Goals: Should We Forget About Rankings?

by Bradford Barker April 9th, 2014

The practice of tracking search engine rankings is essentially moot. . The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, but trying to track and accurately measure rankings is nearly impossible. Sure, you can run [...]

Even 1 Star Reviews Result In Twice The Conversions

by Will Reinhardt April 1st, 2014

One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of impact they have. Product reviews created by customers falls into this category. I recently ran [...]

For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of default reports. Google Analytics provides reporting and supports data based decision making for countless businesses [...]

Google is constantly launching new tools and making updates to help improve the web, but what many people hadn't noticed (myself included) was that WordPress was never a part of Google's improvements. It's true that WordPress is not associated with or owned by Google, but many third-party companies have released plugins to help make WordPress [...]

Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from what doesn't you can't make decisions about your online marketing mix to reach your goals. Of [...]

Use these 3 powerful views in Google Analytics to not only see your social traffic but understand what they do on your sit.e

How to Deal with Google Encrypting All Keyword Data

by Zain Shah November 5th, 2013

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedness in making life for SEO experts almost impossible. [...]

How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by step. Set Targets For Your Marketing Funnel You know about the marketing funnel: the steps [...]

Finding topics for blog posts and social media posts can be really difficult for many individuals and small businesses. This is doubly true if you feel like you need to post every single day or multiple times throughout the week to keep the attention of your readers while finding new ones. While posts related to [...]

Adwords is every marketer's dream. It provides metrics, graphs and stats for every eventuality. There are, in fact, so many metrics available the mountain of data produced can be a little overwhelming. Unfortunately this all singing all dancing approach to analytics has created complacency when it comes to comprehension of the resulting statistics. Below there [...]