Analytics & ROI Analysis

/Analytics & ROI Analysis

How To Setup Subdomain Tracking

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup. This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a [...]

By | September 22nd, 2016|Analytics & ROI Analysis|Comments Off on How To Setup Subdomain Tracking

Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

A Framework For Assessing The Impact Of Your Blog On Company Sales

  Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]

By | July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales