/Analytics & ROI Analysis

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.

Yes, [...]

By |October 12th, 2015|Analytics & ROI Analysis, Content|2 Comments

How To Get Data For A Specific List Of URLs In Google Analytics

When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]

By |October 6th, 2015|Analytics & ROI Analysis|1 Comment

Website Analytics: Plugins That Provide Post Stats

When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]

By |September 29th, 2015|Analytics & ROI Analysis|1 Comment

Get Insights From Your Site Analytics

Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service.
Data Points
You can [...]

By |July 13th, 2015|Analytics & ROI Analysis|Comments Off on Get Insights From Your Site Analytics

The Ultimate Video Marketing ROI Cheat Sheet (Part 1)

No matter what you do, your job is to tell your story - Gary Vaynerchuk

As usual, Gary V. is RIGHT. The following stats prove it.

52% of marketers worldwide believe that video best ROI compared to other types of digital content [...]

By |July 7th, 2015|Analytics & ROI Analysis, SEO|1 Comment

How To Use Landing Pages In Google Analytics To Find Keywords

SEO:
"What's in a name? That which we call not provided
By any other name would still hide my keywords."
- not Shakespeare
SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on [...]

By |June 22nd, 2015|Analytics & ROI Analysis|Comments Off on How To Use Landing Pages In Google Analytics To Find Keywords

How To Filter Out Google Analytics Event Tracking Spam

So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you?

When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this [...]

By |June 4th, 2015|Analytics & ROI Analysis|5 Comments

How to Keep Social Stats Updated For Your Website

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]

By |May 7th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How to Keep Social Stats Updated For Your Website

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

8 Essential Content Promotion Metrics to Track

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually - and continually - improve your content promotion efforts.