Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
...When you Can't Even use a DataLayer!
Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing?
For example, sometimes your site may have been built so [...]
Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days.
In the same article [...]
...When You Can't Edit the Site!
Level of difficulty: 3.5/5
Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?
If there's anything that says to a potential customer that you can't help them, it's [...]
If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce [...]
Everybody's talking about content. Content is the new SEO... content feeds inbound... content drives digital.
For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!Image by Lorenzo Sernicola
How are you planning to align your 2015 content marketing strategy to your overall business objectives?
How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?
What are the [...]