There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday.
Bounce rate, pages per visit, conversions by page are important metrics to track [...]
Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years.
Keep It Simple
The right tools
Digital analtyics tools
Google Analytics best practices
Google Tag Manager best practices
Clean data & reports
Dashboards & reports best [...]
There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]
The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every [...]
Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier.
As a website owner, you always want to make sure [...]
What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages.
E.g.: you have a site with 1000 pages that link liberally [...]
Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]