For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of default reports. Google Analytics provides reporting and supports data based decision making for countless businesses [...]

Google is constantly launching new tools and making updates to help improve the web, but what many people hadn't noticed (myself included) was that WordPress was never a part of Google's improvements. It's true that WordPress is not associated with or owned by Google, but many third-party companies have released plugins to help make WordPress [...]

Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from what doesn't you can't make decisions about your online marketing mix to reach your goals. Of [...]

Use these 3 powerful views in Google Analytics to not only see your social traffic but understand what they do on your sit.e

How to Deal with Google Encrypting All Keyword Data

by Zain Shah November 5th, 2013

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedness in making life for SEO experts almost impossible. [...]

How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by step. Set Targets For Your Marketing Funnel You know about the marketing funnel: the steps [...]

Finding topics for blog posts and social media posts can be really difficult for many individuals and small businesses. This is doubly true if you feel like you need to post every single day or multiple times throughout the week to keep the attention of your readers while finding new ones. While posts related to [...]

Adwords is every marketer's dream. It provides metrics, graphs and stats for every eventuality. There are, in fact, so many metrics available the mountain of data produced can be a little overwhelming. Unfortunately this all singing all dancing approach to analytics has created complacency when it comes to comprehension of the resulting statistics. Below there [...]

When you look at the analytics of your blog, you see what blog topics were the most popular for the day, week, month and even year. Many bloggers want to know how to capitalize on that data in order to continue to write engaging blogs that bring readers back again and again. It is difficult [...]

How To Know Your Visitors and Followers

by Unmana Datta August 29th, 2013

In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience you are getting matches your target customer profile. Let's dive deeper into how to do [...]