/Analytics & ROI Analysis

How to Track Empty Search Results in Google Tag Manager

...When You Can't Edit the Site!
Level of difficulty: 3.5/5

Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?

If there's anything that says to a potential customer that you can't help them, it's [...]

By |January 13th, 2015|Analytics & ROI Analysis, Conversion Optimization|Comments Off on How to Track Empty Search Results in Google Tag Manager

3 Simple Ideas to Refresh Your Analytics

If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce [...]

By |January 8th, 2015|Analytics & ROI Analysis|Comments Off on 3 Simple Ideas to Refresh Your Analytics

How to See If Your Blog is Converting

Everybody's talking about content. Content is the new SEO... content feeds inbound... content drives digital.

For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

Image by Lorenzo Sernicola

[...]

By |November 19th, 2014|Analytics & ROI Analysis|Comments Off on How to See If Your Blog is Converting

How to Master the 4Ps of Content Marketing in 2015

How are you planning to align your 2015 content marketing strategy to your overall business objectives?

How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

What are the [...]

By |November 10th, 2014|Analytics & ROI Analysis, Content, Inbound Marketing, SEO|Comments Off on How to Master the 4Ps of Content Marketing in 2015

Google's Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]

By |October 14th, 2014|Analytics & ROI Analysis, Local Search|Comments Off on Google's Test to Target Users with Ads across Mobile and Apps

How Keyword Ranking Reporting Is Leading You Astray

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]

By |October 1st, 2014|Analytics & ROI Analysis, Local Search, SEO|Comments Off on How Keyword Ranking Reporting Is Leading You Astray

How to Setup a Streamlined Workflow for Your Analytics

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that [...]

By |September 19th, 2014|Analytics & ROI Analysis|1 Comment

GA Dashboards: The End to Making Bad Marketing Decisions

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making [...]

By |August 21st, 2014|Analytics & ROI Analysis|2 Comments

How to Configure and Set Site Search Query Parameters in Google Analytics

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the [...]

By |July 30th, 2014|Analytics & ROI Analysis|Comments Off on How to Configure and Set Site Search Query Parameters in Google Analytics

How To Value View-Through Conversions For Display Campaign Performance

What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days [...]

By |July 10th, 2014|Analytics & ROI Analysis, PPC|Comments Off on How To Value View-Through Conversions For Display Campaign Performance