On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]
Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin
When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.
When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
When I built my first WordPress website, and I am using the word "built" liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers [...]
No matter what you do, your job is to tell your story - Gary Vaynerchuk
As usual, Gary V. is RIGHT. The following stats prove it.
52% of marketers worldwide believe that video best ROI compared to other types of digital content [...]
"What's in a name? That which we call not provided
By any other name would still hide my keywords."
- not Shakespeare
SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on [...]
So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you?
When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this [...]