/Analytics & ROI Analysis

Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple […]

By |July 10th, 2014|Analytics & ROI Analysis, Social Media Marketing|Comments Off on Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations

How to Interpret Google Analytics Data

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to […]

By |July 2nd, 2014|Analytics & ROI Analysis, SEO|Comments Off on How to Interpret Google Analytics Data

How to Track the Success of your Email Campaign in Google Analytics

When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a […]

By |July 1st, 2014|Analytics & ROI Analysis, Email Marketing|Comments Off on How to Track the Success of your Email Campaign in Google Analytics

Five Essential Excel Tools and Tips for SEOs

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and […]

By |June 30th, 2014|Analytics & ROI Analysis, SEO|Comments Off on Five Essential Excel Tools and Tips for SEOs

How To Measure Blog Quality

How do you measure love? What is the value of loyalty? How would you quantify success? Have you ever wondered how much exactly your readers love your writing and how precisely their loyalty translates into blog success?

In this post, I […]

By |June 18th, 2014|Analytics & ROI Analysis|Comments Off on How To Measure Blog Quality

Use Google Analytics To Track These 3 Metrics For Your Content & Predict Your Next Big Win

With a free tool like Google Analytics, I don't see why people wouldn't just use it. It can track and measure many valuable metrics and can help drastically increase the efficiency of your content marketing. To put it simply, this […]

By |May 21st, 2014|Analytics & ROI Analysis|Comments Off on Use Google Analytics To Track These 3 Metrics For Your Content & Predict Your Next Big Win

Questions Are the Answer: How to Maximize Content Marketing ROI

"Questions Are the Answer "- Anthony Robbins

In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset.

Simply put: If you ask quality questions, you will receive […]

By |April 15th, 2014|Analytics & ROI Analysis, Content, Marketing, SEO, Social Media Marketing|Comments Off on Questions Are the Answer: How to Maximize Content Marketing ROI

Measuring SEO Goals: Should We Forget About Rankings?

The practice of tracking search engine rankings is essentially moot. .

The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, but […]

By |April 9th, 2014|Analytics & ROI Analysis|Comments Off on Measuring SEO Goals: Should We Forget About Rankings?

Even 1 Star Reviews Result In Twice The Conversions

One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of […]

By |April 1st, 2014|Analytics & ROI Analysis|Comments Off on Even 1 Star Reviews Result In Twice The Conversions

Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports

For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of […]

By |March 20th, 2014|Analytics & ROI Analysis|Comments Off on Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports