Analytics & ROI Analysis

/Analytics & ROI Analysis

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn about [...]

By | May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

How Conversion Paths Work

  There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]

By | May 4th, 2016|Analytics & ROI Analysis|Comments Off on How Conversion Paths Work

How To Get Actionable Takeaways From Pinterest Analytics

On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]

By | October 20th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How To Get Actionable Takeaways From Pinterest Analytics