As always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a lot from the data presented by default, in order to further segment and understand, we [...]

What to include in your PPC Report?

by Louise McCartan July 11th, 2013

Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on are. PPC Reporting Structure PPC Goal Setting Aimlessness is not the way to go. You'll [...]

Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be blown away with all the extra data you can gather. So What Is A Custom [...]

Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal with a problem that had been plaguing analytics tools for years – goal attribution. In [...]

Google Analytics has had social reports for a while now. The Social report appears among the other Traffic Source reports such as Sources and Search Engine Optimisation. From here you can view Network Referrals, Conversions, Trackbacks and Data Hub Activity from other Data Hub Partners like Disqus and Reddit. These reports simplify tracking the value [...]

This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)? This is usually said in response to my asserting fiercely that you should have a [...]

If youve ever wondered what role mobile plays in your website conversions, or how it assists with desktop conversions then youre not alone.  It's a common question among Web Marketers, especially in the past 1-2 years with the explosive growth in mobile usage and search. Many marketers tend to shy away from mobile due to [...]

We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are a perfect fit for content strategies and as most SEM professionals would tell you, they [...]

A Successful Google Penguin Recovery Story

by Barrie Smith April 30th, 2013

It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update. On 17 April 2012, their website was hit by the Google Penguin update. Unsurprisingly, their traffic plummeted, losing more [...]

Managing Non-code Projects with GitHub

by Vincent Clarke April 25th, 2013

Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing or flawed. If one specific tool worked very well for management, it was way too conventional for [...]