/Analytics & ROI Analysis

How Keyword Ranking Reporting Is Leading You Astray

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]

By |October 1st, 2014|Analytics & ROI Analysis, Local Search, SEO|Comments Off on How Keyword Ranking Reporting Is Leading You Astray

How to Setup a Streamlined Workflow for Your Analytics

If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that [...]

By |September 19th, 2014|Analytics & ROI Analysis|1 Comment

GA Dashboards: The End to Making Bad Marketing Decisions

I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making [...]

By |August 21st, 2014|Analytics & ROI Analysis|2 Comments

How to Configure and Set Site Search Query Parameters in Google Analytics

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the [...]

By |July 30th, 2014|Analytics & ROI Analysis|Comments Off on How to Configure and Set Site Search Query Parameters in Google Analytics

How To Value View-Through Conversions For Display Campaign Performance

What are view-through conversions?
A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days [...]

By |July 10th, 2014|Analytics & ROI Analysis, PPC|Comments Off on How To Value View-Through Conversions For Display Campaign Performance

Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple [...]

By |July 10th, 2014|Analytics & ROI Analysis, Social Media Marketing|Comments Off on Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations

How to Interpret Google Analytics Data

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to [...]

By |July 2nd, 2014|Analytics & ROI Analysis, SEO|Comments Off on How to Interpret Google Analytics Data

How to Track the Success of your Email Campaign in Google Analytics

When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a [...]

By |July 1st, 2014|Analytics & ROI Analysis, Email Marketing|Comments Off on How to Track the Success of your Email Campaign in Google Analytics

Five Essential Excel Tools and Tips for SEOs

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and [...]

By |June 30th, 2014|Analytics & ROI Analysis, SEO|Comments Off on Five Essential Excel Tools and Tips for SEOs

How To Measure Blog Quality

How do you measure love? What is the value of loyalty? How would you quantify success? Have you ever wondered how much exactly your readers love your writing and how precisely their loyalty translates into blog success?

In this post, I [...]

By |June 18th, 2014|Analytics & ROI Analysis|Comments Off on How To Measure Blog Quality