One of the greatest things about working in the Search Industry is the copious amount of data that we get to play with. I have a quantitative background with an undergrad in electrical engineering and in my former life was a forecast analyst. I love numbers and the ability to pull insights from data. A [...]

Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us. This holds especially true when trying to visualize how people are interacting with your website. Luckily we can take that information and present it on a heat [...]

How To Make Sense Of (Not Provided) Keywords

by Maria Toribio March 26th, 2013

Google Analytics is a powerful, easy to use tool that allows website owners to measure how visitors interact with their website. It gives fresh insights on website traffic, traffic sources, and provides webmasters a method to measure sales and conversions. From a Search perspective, Google Analytics is a fantastic resource to find keywords that drive [...]

4 Essential Free Google Analytics SEO Custom Reports

by Kristian Humle Lauritsen February 27th, 2013

The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI's. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and actionable SEO insights. Below I have listed a couple of such custom SEO reports and [...]

So to make your life a "little" easier, here's a simple, effective way to increase your website's visibility in the shortest amount of time. The process is the oldest business strategy to date: analyze the leading competitors in the market. These websites have already done most of the heavy lifting to get where they are [...]

If you don't know ubersuggest, click the link & bookmark this tool. It might come in handy in the future. You can use it for many things: Find negative keywords for your PPC campaigns Find relevant keywords for your keyword research Get a good idea what people look for, especially combinations of keywords But do [...]

A Blueprint Action Plan To Really Start Using Analytics

by Marcela De Vivo January 28th, 2013

Perhaps you think you're already tapping into all the knowledge available to you through Google Analytics. You know how to determine site visitors, referrals, what keywords are bringing traffic to your site and what are the most popular landing pages. Most likely you are working to reduce your bounce rate and may have even performed [...]

There is no doubt that by default, Google Analytics offers some fantastic reporting however sometimes we need more, luckily for us Google Analytics allows us to craft our own custom reports to find out exactly what we need. In this article, I'll explore setting up a custom report and show you the incredible power of [...]

Get more out of Google Analytics

by Anthony Contoleon January 17th, 2013

Google Analytics is easily the most popular web analytics package available. It is free, easy to set up and offers a lot of functionality by default. It isn't perfect and like most other tools it comes with a number of limitations such as sessions and how it samples data on high traffic sites. However this [...]

How To Bring Your Bounce Rate Down

by Robert Tyson December 28th, 2012

Learn how to reduce the number of people who click away from your site.