There is no doubt that by default, Google Analytics offers some fantastic reporting however sometimes we need more, luckily for us Google Analytics allows us to craft our own custom reports to find out exactly what we need. In this article, I'll explore setting up a custom report and show you the incredible power of [...]
Google Analytics is easily the most popular web analytics package available. It is free, easy to set up and offers a lot of functionality by default. It isn't perfect and like most other tools it comes with a number of limitations such as sessions and how it samples data on high traffic sites. However this [...]
About half a year ago I wrote a post about how to most effectively use the Google Adwords Remarketing functionality by building effective audiences. Since this post the Remarketing system has undergone several updates making it a much more powerful tool in the Adwords arsenal. In this post I will go through these changes, how [...]
Web analytics used to be no more than analyzing your webserver's log files, back in the days of "hits". Today, there are multiple analytics solutions to choose from, both free and paid, with a dazzling array of features. Why would you choose software that you have to install, maintain and monitor with all the other [...]
Remember the Olympics? A gymnast is eying the vault. She is good, but her face is reflecting the pressure of millions looking at her. She is up. Wide smile. Run… and incomplete. She cannot stick the landing! And the audience sighs, whispers, "Ah, well…", and turns their precious attention to the gymnast's competitor, who sticks [...]
Setup and track a conversion funnel in Google Analytics.
Know thy enemey. Who is ranking above you and why. Who are you ranking above — and why. Where is your number one competitor getting their links; are they really active on social networks or do they merely have a few accounts.
Learn how to analyze your competition and how to benefit from that analysis.
Using the rich source of keyword data you have in your analytics, map out searches by intent, then by date. Next, fold the actionable data back into your site strategy.