"What's in a name? That which we call not provided
By any other name would still hide my keywords."
- not Shakespeare
SEO's have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on [...]
So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you?
When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
...When you Can't Even use a DataLayer!
Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing?
For example, sometimes your site may have been built so [...]
Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days.
In the same article [...]
...When You Can't Edit the Site!
Level of difficulty: 3.5/5
Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?
If there's anything that says to a potential customer that you can't help them, it's [...]
If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce [...]