In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience [...]
As always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a [...]
Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be [...]
Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal [...]
This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)?
If youve ever wondered what role mobile plays in your website conversions, or how it assists with desktop conversions then youre not alone. It's a common question among Web Marketers, especially in the past 1-2 years with the [...]
We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are [...]
It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update.
On 17 April [...]