Over time, the quality and reliability of any analytics program is going to degrade.
Whatever the reason, people aren't confident that the data is accurate.
It's time to make the data better.
For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms.
Say, you rank for a thousand keywords. So what? Is it bad or is it good? Should you be ranking for millions keywords? Or, should you be dancing a victory dance? You will not be able to navigate your data without actionable analytics reports.
Unlike popular belief, the proof is not in the pudding, but in smart analysis.
With these new custom segments it is possible to gain insight in the relationship and synergy between your Adwords campaigns and apply a more detailed attribution modelling to your online marketing activities.
Large number of keywords you want to rank for – small budget.
Something is going to have to give.
Numerous studies show that by simply reducing the time it takes a web page to load, you can dramatically improve the overall experience for the user.