/Analytics & ROI Analysis

How to Deal with Google Encrypting All Keyword Data

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. [...]

By |November 5th, 2013|Analytics & ROI Analysis, Inbound Marketing, Marketing, SEO|2 Comments

What Marketing Stats Should You Measure for Your Next Campaign?

How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure?

Let's take it step [...]

By |October 11th, 2013|Analytics & ROI Analysis|Comments Off on What Marketing Stats Should You Measure for Your Next Campaign?

How To Use Your Analytics To Distill The Best Topics For New Posts

Finding topics for blog posts and social media posts can be really difficult for many individuals and small businesses. This is doubly true if you feel like you need to post every single day or multiple times throughout the week [...]

By |September 30th, 2013|Analytics & ROI Analysis|Comments Off on How To Use Your Analytics To Distill The Best Topics For New Posts

The Real Cost Of Adwords – 6 Calculations You Need To Know

Adwords is every marketer's dream. It provides metrics, graphs and stats for every eventuality. There are, in fact, so many metrics available the mountain of data produced can be a little overwhelming.

Unfortunately this all singing all dancing approach to analytics [...]

By |September 16th, 2013|Analytics & ROI Analysis|5 Comments

How to Dissect your Blog Writing Data to Find New Sub-Topics

When you look at the analytics of your blog, you see what blog topics were the most popular for the day, week, month and even year. Many bloggers want to know how to capitalize on that data in order to [...]

By |September 4th, 2013|Analytics & ROI Analysis, Content|Comments Off on How to Dissect your Blog Writing Data to Find New Sub-Topics

How To Know Your Visitors and Followers

In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience [...]

By |August 29th, 2013|Analytics & ROI Analysis|1 Comment

Actionable Ideas For Custom Variables in Google Analytics

As always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a [...]

By |July 18th, 2013|Analytics & ROI Analysis|Comments Off on Actionable Ideas For Custom Variables in Google Analytics

What to include in your PPC Report

Your boss is expecting an AdWords performance report. Not sure what to report on?

Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on are.
PPC [...]

By |July 11th, 2013|Analytics & ROI Analysis, PPC|3 Comments

10 Things To Track Using Google Analytics Custom Variables

Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be [...]

By |July 8th, 2013|Analytics & ROI Analysis|6 Comments

Everything You Need to Know About Custom Channel Groupings in Google Analytics

Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal [...]

By |June 17th, 2013|Analytics & ROI Analysis|4 Comments