The practice of tracking search engine rankings is essentially moot. .
The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, but [...]
One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of [...]
For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of [...]
Google is constantly launching new tools and making updates to help improve the web, but what many people hadn't noticed (myself included) was that WordPress was never a part of Google's improvements. It's true that WordPress is not associated with [...]
Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from [...]
Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. [...]
How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure?
Let's take it step [...]