Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be [...]
Two years ago when Google released version 5 of Google Analytics, an entire host of new features came along with it. One of the most helpful of these was the Multi-Channel Funnels reports which was designed to help GA deal [...]
This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)?
If youve ever wondered what role mobile plays in your website conversions, or how it assists with desktop conversions then youre not alone. It's a common question among Web Marketers, especially in the past 1-2 years with the [...]
We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are [...]
It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update.
On 17 April [...]
Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing [...]
One of the greatest things about working in the Search Industry is the copious amount of data that we get to play with. I have a quantitative background with an undergrad in electrical engineering and in my former life was [...]