It is silly to argue about whether PPC or SEO is the better tactic. PPC is typically only appropriate for sites with a robust revenue model, while all sites can benefit from SEO to generate visitor traffic via better search engine rankings.

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There are great posts that discuss keyword research, but what comes next? How do we organize these keywords into for our Adwords campaign? Can we expand on these keywords to include permutations?

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"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."…Job 20:15 Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with something called the “Regurgi-cam”, consisting of having Trailblazer employees film members of the crowd eating and then playing [...]

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PPC Ad Sitelinks are a newer version of the organic sitelinks Google shows under some of its listings.

What are they exactly, how do they work, what are their limitations and how do you get them?

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Creating a great, well rounded SEO / SMO campaign can be a huge undertaking, especially when dealing with all the facets, tools and time involved. Now, the majority of the work, as you probably know by now, will be in your SEO content. No surprise there, since it’s a vital part of any online SEO [...]

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Any SEO will tell you that the hard part of the job is not just working on your own efforts but also keeping an eye on what your competitors are up to. With that in mind, here is a way you can do routine competitor research for your SEO using only a Microsoft Excel spreadsheet! [...]

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We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for a business. With this is mind we have developed a no nonsense step by step [...]

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It’s 10:57 a.m. CST on a cloudy Monday morning. I check my email and somebody has kindly decided to follow me. As I normally do, I click to view their profile to see if I think following them will bring value. Lo and behold, Twitter has crashed due to too many tweets. Granted, the crash [...]

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Results matter. Even though the web is a relatively new channel for marketers, we cannot simply dismiss business objectives and go with intuition, as I'm sure the people you report to would agree. The great thing about the Internet, though, is that we can do a good job of measuring and tracking things online. On [...]

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As all Search Engine and Pay Per Click folks know, having a good list of search phrases is a vital part of your search marketing efforts. The problem is, generating a long list of phrases and maintaining all the variations can be a chore. Well, good news everyone, we have a solution in the form [...]

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