Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.

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“And there's something on yer mind you wanna be saying…
That somebody someplace oughta be hearin'…
But it's trapped on yer tongue and sealed in yer head…
And it bothers you badly when you're layin' in bed …”
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Placing your keywords into themes is nothing new, but are you using themes to the fullest advantage? When you theme you content and your keywords with your target market in mind, however, you'll get every dollar possible out of your site structure.

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There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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A look at Quality Scores, and how that impacts your costs and ROI.

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A look at the issues we as Canadian's face in our SEO and PPC endeavors.

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An introductory look at Paid Search

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With so many websites out there – how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more.
As an expert in building strategic affiliations and marketing [...]

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Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service TweetROI, which debuted about 45 days after this article was published.
Suppose, in the not too distant future, there were [...]

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With the emergence of social networking sites like Linked In, MySpace, Facebook and Twitter offering independent consultants, sole proprietors and 'talent for hire' the opportunity to promote their value proposition and connect with others; do you need a traditional website?
I'm not speaking of medium or large corporate companies who want a permanent destination on the [...]

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