With so many websites out there – how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more. As an expert in building strategic affiliations and [...]

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Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service TweetROI, which debuted about 45 days after this article was published. Suppose, in the not too distant future, there [...]

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With the emergence of social networking sites like Linked In, MySpace, Facebook and Twitter offering independent consultants, sole proprietors and 'talent for hire' the opportunity to promote their value proposition and connect with others; do you need a traditional website? I'm not speaking of medium or large corporate companies who want a permanent destination on [...]

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Traduction francaise: Un Témoignage sur le Savoir en Marketing de Recherche “The man in black fled across the desert, and the gunslinger followed.  The desert was the apotheosis of all deserts, huge, standing to the sky, for what looked like an eternity in all directions.  It was white and blinding and waterless and without features [...]

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Here's a quick one for you. Not to say that anyone of us would know about this, except in a purely academical, professional way, but there are a number of Google searches which will return intellectual property, such as music, movies, and books, for "free". Results like these can be removed by the publisher by [...]

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In June of this year, Microsoft (MSFT) went public with beta testing of their desktop editor for PPC marketing, proving that they are getting even more serious about competing in the Paid Search arena.  Although they still have some vast distances to travel in order to compete on the field with Google, they have clearly [...]

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So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn't attribute it to any of the keywords in the adgroup it was showing up for.  "Well!  How can THAT be?!", says I. After running a search query to [...]

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Image – CasualChatters.com Retail therapy helps us to feel so much better when things don’t go our way, and it would seem that the same is true for large corporations with lots and lots and lots of big bucks! Image Courtesy – lemetrosexuel.com Since Microsoft’s offer to purchase Yahoo! didn’t seem to turn out, they [...]

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Image Courtesy – ab initio ad infinitum So it would seem that everyone is in a race to become as transparent as possible.� It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and [...]

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So I don't know if you recall in the past when I mentioned that I believed Live to be the branding where Microsoft planned on competing with Google.  (See Virtual Reality – Microsoft Office Live).  Well, we should look at some of the things that they are doing from the User perspective. Nice and clean, [...]

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