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Madison Avenue and Silicon Valley; Google and The Superbowl

by The Guy.

Or, why can’t we all just get along?

Is it just me or is there a big disconnect in the advertising world of late? I’m speaking of both online and offline advertising.

Take, for instance, Google. Isn’t it a little odd that the world’s foremost brand, the company challenging not only advertising revenues but the very model of advertising has yet to drop a dime on advertising? And they’re hardly alone. Ebay, Napster, Yahoo in their early and supernova days spent nothing on advertising.

No wonder Madison Avenue has issues with Silicon Valley. That’s a lot to have to swallow.

Yahoo! Launches Panama Today

by The Guy.

Yahoo has launched the new Panama system today, its new and improved sponsored search advertising that it hopes will have people including advertisers, users and investors alike saying Yahoo!

The system is a direct shot over the bow of Google and the two systems not only function in much the same manner, but offer many of the same tools and as such the comparisons will be inevitable. But what really matters to advertisers is conversions and sales and in the end the same things matter to Yahoo! as well.

Google Freezes Canada Out

by The Guy.

How do you get to be a Google Adwords Certified Company?  Practise.  Oh wait, no, that’s how you get to Carnegie Hall.

Frankly, if you happen to be Canadian, it’s a whole lot easier to get to Carnegie Hall.  Google, whose stated mandate, mantra, guiding principle, hollow mission statement or whatever you wish to call it is “Do No Evil” prevents or more to the point, prohibits Canadian companies from achieving the vaunted status of Google Adwords Certified Company.

Was it something we searched?

To date, there seems no real reason given and the issue is not one of proficiency as individuals within a Canadian organization can become Qualified Google Adwords Professionals.