I'm not a Guru, but here are a few simple ideas that work for my own sites and have brought near instant increases in Google Traffic.

Why not used them for your own business?

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Probably the most common question that any search engine optimization professional gets asked is “How do I get my site to the top of Google?” Unfortunately that’s a poor question for a number of reasons. Firstly, it doesn’t take into account determining what keywords you should be trying to rank for. Secondly, some keywords aren’t [...]

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As more and more marketers begin to take a holistic approach to their online marketing, we run into multiple instances where one form of marketing can help and benefit another. One of the first examples that comes to my mind is social media monitoring and its great impact on SEO. For the longest time SEOs [...]

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A while ago I had a client tell me to not bother any of the other departments in their company.  Leave the copywriters alone, don't bug the tech team because they have to program, etc… But the reality is that in order to be really effective with SEO, you have to make the whole company [...]

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As Google forges ahead with their obsession with localised searches (not that I mind at all) I thought it would be a good time to look at what the recipe is for a well optimised Google Places page. Google Places is often overlooked by both businesses and SEOs, which is a shame because it can [...]

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"He hath swallowed down riches, and he shall vomit them up again: God shall cast them out of his belly."…Job 20:15 Recently, during timeouts at Portland Trailblazer basketball games, the team has been entertaining the crowd with something called the “Regurgi-cam”, consisting of having Trailblazer employees film members of the crowd eating and then playing [...]

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It takes time to gain the trust of the search engines. We must court these beasts for months if we want to get anywhere meaningful with them (#1 position in the SERPs, please). Sure, we could try to fool them by putting on a big show and showering them with gifts, but after a while, [...]

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Despite how important of a role keyword research plays in our everyday online marketing campaigns, too many people all but skip the in-depth research that can be necessary to really find the best terms to target. Most people turn to the usual suspects: Keyword research tools Analytics Competitors Site search Now, let me first clarify [...]

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Probably one of the most important things to remember with an Affiliate site is that you have a ton of competitors.  Everyone from retail stores to other Affiliates and even comparison shopping engines.  You need to have every advantage you can when you are getting ready to go to market with a product or site.  [...]

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Roughly speaking, search keywords are often divided into two camps – ‘top-level’ (or ‘head’) keywords and ‘longtail’ keywords. In reality the distinction is not so clear of course, with there actually being a fine spectrum of keywords running from the very generic (often one-word) terms, to the very specific (arguably unlimited-word) search terms. We are [...]

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