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There’s Focus in the Long Tail
by Jeff Quipp.Alex Iskold opined on Read/Write Web why there’s no money in the long tail of the blogosphere.
Here’s one of the reasons why he’s wrong.
It’s Not About the Money
Alex looks at the shortest possible route: Long Tail → Money.
In that view only massive traffic (Amazon) makes a buck.
Point is, you don’t sell to the long tail — you leverage the long tail for SEO.
Reinforcing Page Themes with the Long Tail
Every long tail post adds keywords, key phrases, to the main site. It’s the basic pattern of reinforcing the meaning of a page, category or whole web site.
Beware - Your Digital Footprint is Your Resume
by Dev Basu.So much fuss lately about our carbon footprints, but what about the digital footprints we leave. Think about this for a second … a great deal of what we do now appears online? I started thinking deeper about the implications of digital footprints earlier when I posted a piece from DailyBlogTips … titled “Put Honesty and Integrity Above Everything Else to Sphinn.
Introducing Your PPC Quote Form
by Jennifer Osborne.Today’s blog posting is of the best sort. Short, sweet and to the point.
Introducing the Search Engine People quote request form which can be found here.
It too is short, sweet and to the point.
Of course, some people will want to borrow from it’s simplicity and we of course say, feel free… our Internet world is about sharing.
We do however, caution that our credentials should remain our own so please don’t steal the Microsoft AdExcellence button, which we worked so hard to be the first company in Canada to get. And please don’t steal the Google Adwords Qualified Company button at which we laboured so diligently to be the first company in Canada (to the best of our knowledge) to get.
Open Letter to Kevin Rose - Please Fix These Problems!
by Dev Basu.Dear Mr. Rose,
I posted a blog a few days ago Some Digg Functionality is Broken … Ohhhh It Hurts highlighting some of the issues I was having with Digg. The intent as you’ll note was not to bash Digg in any way, only to highlight problems I was having with the site, and the solution I had found to work around the issues until such time that they were corrected.
Image courtesy Scott Beale / Laughing Squid
1st Annual SEP Search & Social Media Jokes Contest
by Dev Basu.I am really pleased to announce that we here at SEP are launching our First Annual Search and Social Media Jokes Contest, beginning today, and ending December 15, 2007. After all the fun and success we had with our first contest (the SEO Lyrics Contest), how could we not follow up with another?
‘Tis The Season
by Jennifer Osborne.As anyone who hasn’t been living under a rock is well aware, tomorrow is Black Friday, which isn’t nearly as dire it sounds.
“Black Friday” actually refers to the day on the books when the ink turns black (positive).
With that in mind, one can’t help but have visions of cash registers dancing in their head. This, of course, has ramifications for marketers in general, be they online or offline or any mix of the two.
There are tricks of the trade and tips and all sorts of advice that can be proferred up, but call me Scrooge — I ain’t sharing.
Online Press Release Service Comparison – Which is Best?
by Ruud Hein.What Google (Search) Wants!
by Dev Basu.Google’s been very very busy lately, devaluing Page Rank, penalizing those who buy and sell paid links, and those who engage in PayPerPost. I think in attempting to justify their actions, we can all surmize that Google is acting in its own best interest … and rightfully so. That said, hostility toward Google seems rampant and growing.
Sphinner’s Crossword Challenge - Friday Fun!
by Dev Basu.I’ve been playing alot lately with the concept of using fun and humour (Canadian spelling eh) in social marketing and networking. For example:
1) the post earlier this week The (un)Official Sphinn Awards (in conjunction with my good friend Dave from Trail of the Fire Horse Blog … cool name eh? I’m jealous!).
2) We also ran an SEO Lyrics Contest back in the late spring and early summer
3) and created a series of industry cartoons .
Podcasting Top 10 Best Practices:
by Ruud Hein.Recently a client asked me for some Podcasting Tips. I was surprised at how little information is out there on Podcasting compared to other forms of internet marketing. This is surprising given that advertisers are expected to spend will spend more than $400 million on podcasting by 2011 from $80 million in 2006 (eMarketer). Our podcasting clients have found that their Podcasting Series has helped to position them as a leader in their industry.
In any case, being the good Account Manager that I am, I spoke to a few of our marketing and technical specialists, and pulled together this top 10 list of Podcasting Best Practices:
