Keyword research can be quite technical, quite theoretical. How do you convey your specialized knowledge in such a way that the keywords you know should be targeted, will be approved by your boss or by your client?

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Google has its own guide to what SEO should, at minimum, look like. Taken apart to see what Google officially and expressly approves and compared by professionals with what Google doesn't put in but does seem to be acting on, the guide is a word-by-word read document.

Here's what's new and who should read it.

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Take 5 minutes today to optimize one dead page on your site and in the process learn how to do basic keyword research and topic matching.

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Social media as a lead generationt vehicle is interesting; helping close actual deals with it is even better.

How to do that, in 3 simple steps, is explained by Jeff Quipp

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What does "doing" video for your web site look like and how do you get it to "go viral"?

Two part serie on video anyone can create.

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Thanks to an initiative from websites to incorporate social media sites into their articles and blog posts, social websites are more popular that ever when it comes to sharing content online. The Guardian, a United Kingdom online and print newspaper, reports that UK newspapers are getting about one third of their traffic from online aggregators [...]

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Instant Search by Google: not just search suggestions but the results live updated as people type.

How does that impact my business? What should I do to stay relevant or even just in the game?

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Keyword profiling starts where keyword research stopped.

Learn what it is, how you can use it — and how to easily execute it.

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Zombie blogs publish dull content that falls flat. Here's five tips for reviving your content so it's shared among the living and attracts real links for SEO.

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The reason why I love playing with accessibility tools and applying them to various SEO diagnostics tasks is that they were not created by SEOs – and thus offer a refreshing non-SEO focus: they rather show you what to do based on the commonsense approach than dry SEO standpoint. Here are three awesome absolutely free [...]

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