According to the Google LatLong blog, starting today, Google is permitting companies to respond to reviews about them online. For those unaware what this means, essentially it just means that if one of the reviews about your business is unflattering in Google Maps (now Google Places … see sample image below), you can respond. This [...]

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According to ICrossing.co.uk, September 14th is the day when Google changes their trademark policies in the UK, Ireland, and Canada, to reflect that in the U.S. and possibly permit other companies to mention your trademarked terms in their Google Adwords/AdSense ad copy. Currently, Google permits other companies to bid on your trademarked terms, but they [...]

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Our individual networks have exploded, fundamentally changing the way we socialize and communicate. But it's biggest influence — at least from a business perspective — has been on how we are making buying decisions. Some have said that “reviews are the new advertising”. Others that, “retention is the new acquisition”. Great big thoughts but sometimes [...]

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There's nothing like a good analogy! And in SEO circles, we've got plenty of them! Depending on who you ask, SEO is like The Biggest Loser, cooking or even like sex! The reason analogies are so popular in our industry is simple… people just don't get it. SEO is still a mysterious dark art to [...]

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When it comes to directories, there's a lot of conflicting information out there. Some people say they're worthless, while others say they're a must for any serious marketing campaign. I think that I'm in the middle here. If money is tight, I would pick one big paid directory (BOTW!) and then try a few free [...]

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At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together a couple of sentences and call it a day. But today that’s not enough. Today journalists must worry about reporting the [...]

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Creating a great, well rounded SEO / SMO campaign can be a huge undertaking, especially when dealing with all the facets, tools and time involved. Now, the majority of the work, as you probably know by now, will be in your SEO content. No surprise there, since it’s a vital part of any online SEO [...]

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Any SEO will tell you that the hard part of the job is not just working on your own efforts but also keeping an eye on what your competitors are up to. With that in mind, here is a way you can do routine competitor research for your SEO using only a Microsoft Excel spreadsheet! [...]

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We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for a business. With this is mind we have developed a no nonsense step by step [...]

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No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the opportunity to choose your anchor text but if you've written your content in such a [...]

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