After our previous three SEO spreadsheet articles … How to Automatically Track Your Google Positions in Microsoft Excel A Search Engine Keyword Variation Generator in Excel An automatic back-link checker tool in Excel … we thought we would show you another nice little Excel SEO trick to add to your toolbox. This is a tiny [...]

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As of last week Google Sponsor Tags became available for all 50 States. If you run Google Places when you login you will see the option to "Activate Google Sponsor Tag" Hurry, Hurry, Hurry… Or look before you leap. Yes the yellow Google Tag looks pretty hot on your map listing, but what is it [...]

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Sorry For The Rant Some may see this post as a rant, and to an extent it is.  However it reflects a feeling I have on many occasions and I am sure many others feel the same.  I will describe the trigger for this rant a little later in the post, but let us explore [...]

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I get a lot of inquiries from niche, small business, eCommerce type sites. Most of them want to know what they can do to get more search engine exposure… while keeping their limited budgets in mind. Seeing as a lot of these site owners are often struggling to get their businesses off the ground, and [...]

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You might have heard the term "Facebook Open Graph" lately and wondered what it is. Sure, Facebook Connect has been around for a while, but what is the "Open Graph"? Last week, I had the privilege of speaking at SES Toronto in the Facebook Feeding Frenzy session with Andrew Goodman, Dennis Yu, Duane Brown and [...]

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BP recently caught some flack for running a PPC campaign targeting oil spill search terms. Worse, due to lack of professional feedback on what this means many news stories presented this as an insidious scheme to buy the actual search terms. Running a paid search campaign in response to the disaster is a great idea [...]

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Our panelists explore both the opportunistic and paranoid perspectives on social media marketing… which side do you fall on?

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Otherwise known as "How Search Engines Work", this session by Mike Grehan looks like it's going to be an interesting hour of great information on the "tubes and dials" of how search engines do the magic that they do. Moderating: Jonathan Allen, Director, SearchEngineWatch Presenting: Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ – solo [...]

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Here we are, day 2 of SES Toronto and instead of watching some World Cup action, you're reading this post…. I feel so honoured! We're all in for a treat with this session, which will be moderated by Anne Kennedy of Beyond Ink USA. Our speakers will be: Andrew Goodman, President of Page Zero Media [...]

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Whether you're into SEO or Social Media (or both like me!), this session is one you'd want to sit in on. Don't let the word "integration" scare you – there's no Calculus here. People are spending an appreciable amount of time on Social Media sites, so we need to keep an eye on how the [...]

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