Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals Moderated by: Tracy Falke, Social Media Specialist, Freestyle Interactive Speakers: Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association Jonathan Allen, Director, SearchEngineWatch Puneet Bhasin, Independent IT Consultant First up: Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association We're [...]

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We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel…. with a little help from our friend, Display. So, why Search and Display Together? Bring new prospective customers into the Purchase Funnel Target customers at key touch points [...]

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We are not alone… when it comes to watching videos online. You, your mother, and your mother's cat are all consuming video content via the web (the cat is also uploading lolcat pics). And while traditional marketers may be hesitant to step foot in the World Wide Web, the sheer number of eyeballs watching videos [...]

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Live, from SES Toronto 2010, Bryan Eisenberg shares his 21 secrets to great converting websites!

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OK, it's the first session of SES Toronto 2010! We'll be liveblogging most of the sessions, so without further adieu, here we go! SEO Then & Now: What's the Same? What's New? Moderated by the always upbeat Jim Hedger, Search Marketing Consultant First up: Judith Lewis, Head of Search, Project Metal It used to be [...]

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You've probably seen a story like this before. You win a new client. They've got an extensive network of stores. They've got a good level of consumer awareness. They've been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn't all great. They sell high consideration [...]

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This opportunity to guest post on Search Engine People came about through Twitter, a social media site that is utilised in many SEO strategies and crucial to expanding an online presence. Social Media, E-Marketing, Content Writing and Link Building are all strategies, when used together, provide results in the most important places online; the search [...]

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As all Search Engine and Pay Per Click folks know, having a good list of search phrases is a vital part of your search marketing efforts. The problem is, generating a long list of phrases and maintaining all the variations can be a chore. Well, good news everyone, we have a solution in the form [...]

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A couple of weeks ago I came across this widely-recommended post sharing a great blog post checklist. While it does tackle some essential SEO aspects, I decided to create a more SEO-focused version offering you a quick one-reference checklist on making sure your post is SEO-friendly enough to go live (the list is not too [...]

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Bullseye! Reaching and closing your ultimate customer Killer Facebook marketing tactics The art of measuring local & mobile search results Give it up! Social media edition BULLSEYE! REACHING AND CLOSING YOUR ULTIMATE CUSTOMER Eli Goodman, comScore, Inc Eli Goodman from Comscore kicked the 'Bulleye' session with a fast-paced slides-flying presentation about Search usage trends data [...]

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