Search Engine People

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It’s all about customer experience

by Sasha.

When it comes to Canadians there’s nothing you can do to better show your appreciation for the client than by providing solid service. Canadians are more than 20 times likely to be happy with good customer service than if you were to throw them a party.

That experience, that interaction with you and your site cannot be stretched enough. 84% of Canadians state that just one customer experience can make or break the relation with a company.

Let that sink in for a moment before you open a browser and try to use your site as if it was the first time.

Will Everyscape Be Everywhere?

by The Guy.

Red Herring today features a story on Everyscape, a photo based 3D Search company.

It’s an intriguing proposition.

A virtual walk-through of a neighbourhood you’re considering moving to. A walk-through by day might differ from a walk-through might differ dramatically from a walk-through by night. A 3D tour of the restaurant you’re thinking of going to? The food may look particularly good, but other factors also begin to enter the equation… by example are there any people actually in the restaurant.

While still in beta mode, Everyscape is compelling inasmuch as it quite literally adds depth to search. Talk about geotargeting.

Google’s Latest Conversion Tool

by The Guy.

Conversion is always a key component to any marketing strategy and Google’s new one is rather inviting.

In short, it’s a “Don’t click here” call to inaction.

And the five year old in me say: Uh-huh.

Mea culpa. I had to click something.

The long and short of it is I really can’t decide if it’s a good thing or a bad thing. That little “don’t click here” order has stayed with me all afternoon.

And of course, if you see enough of those little don’t click here signs, I suppose it could prove enough incentive to move to the paid listings, but Google wouldn’t do that… would they?…

Day 3 of the SEO Lyric Contest Wrap-up

by Jeff Quipp.

What a day for the SEO Lyrics Contest. The contest is beginning to get some really good traction, resulting in 10 new song entries for the day. I guess I shouldn’t be surprised, but wow, there are some really good creative minds out there in the search space.

For those of you submitting, please do remember to include a link to your site. We want to drive as many links and as much traffic to your site as possible. You deserve it!

Without further ado, here the 10 submissions for Thursday May 24th:

Can Google Count?

by The Guy.

So, courtesy of our resident Wizard and his apprentice, a query was postulated today.

Why doesn’t Google provide numbers beside rankings?

If you look at Yahoo, you’ll notice the numbered listings that appear beside each result. 1…. 2… 3…. blah, blah, blah.

The premise put forward today was that Google doesn’t do this because it may inflate clickthroughs of the first position. Interesting thought, that the number “1″ would be more motivation to click than the listing itself.

I’m not sure I agree entirely but it’s an interesting thought.

Blinkx. Don’t Miss It

by The Guy.

A little video company, much like Joost or YouTube went public, surging almost 40% in its debut. That company is Blinkx.

And that user experience is quite compelling.

Better than YouTube. And better than Joost. (Frankly any live video company is better than Joost right now, being well, live and not having to wait behind the Internet equivalent of the red velvet rope…”Be the first to know when we go live…”)

From the moment of entry it’s not afraid to be what it is. And it’s very, very dynamic intimating that you might be in for, oh, I don’t know, a visual experience?

The SEO/SEM $1,000 (er, Talent) Contest

by The Guy.

Attention: All creative types; talentless hacks; singers of shower diddies.

Search Engine People is pleased to announce the first annual ever SEO lyric contest.

It’s simple. Submit a song worth sixpence $1,000. That’s right. You heard it here first, unless this puppy’s already gone viral.

Submit a search-relate lyric to your favorite song and it could be worth $1,000. There are, of course, official rules… and they can be found here.

What else do you need to know? Oh, yeah, the $1,000 is U.S.

Guest Blog - Geri Rockstein - “Content Is King”

by The Guy.

Today’s blog comes courtesy of Geri Rockstein of Writeforthenet.com. With that kind of domain, you have to know Geri is a web content writer. In fact, an esteemed content writer who knows of what she speaks. And on that happy note, over to Geri…

“Content Is King”

“Content is king” seems to be a buzz word in the industry. But what does that really mean? And does anyone really care?

This Internet Advertising Thing Might Really Catch On

by The Guy.

Wow…

Microsoft buys Aquantive for $6B. Google buys Doubleclick for $3.1B. Yahoo buys right media for $680 Mil. And WPP buys 24/7 for $649 Mil.

The most interesting of those deals is, in my mind, WPP. The multinational advertising conglomerate is not sitting on the sidelines watch thing parade go by.

The other interesting thing is that while all are functionally advertising networks, it’s the server technology the is the crux of each. Eyeballs.

Online advertising is about to change to become that much more visual a medium. I’ve said it before and I’m standing by it.

Universal Search At Google Redux

by The Guy.

Seems like there are others who agree that Universal Search may witness a reversal of fortune for Google. Take for instance Donna Bogatin and “Why Google Search Will NOT Rule The Universe“.

What I find conspicuously absent from the Google dialogue is Froogle Google Products.

Is this a failure to monetize? Or is it a conversation to come? Methinks the latter.

Clothing afterall, has just usurped computers in terms of purchases made online.

A new era in ecommerce is about to begin. And yet, nothing from the company that launched Froogle and Google Checkout.