Copernic, makers of beloved reputation management monitoring tools like Copernic Agent and Copernic Tracker but also of one of the best desktop search tools, today announced they've launched a new and improved home page.

Here's what they left on the table.

Canonical URL

Copernic.com redirects to www.copernic.com – which is a good idea. A bad idea [...]

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The New York Times plans to put up some form of a paywall. That's geek-speak for saying the New York Times wants to become a subscription site where you pay to get access to (most) stories.

As someone who makes a living from work that exists on the web I can understand their desire pretty [...]

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In the old days (2008, for instance) if I wanted to know what was going on with, say, real time search, I'd just Google the term. But today, I might check it out on Twitter Search to see who's tweeting on the topic.

Or, if I want to see a little broader view of what's hot [...]

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Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week.  This is notable as Mayer is one of the most rabid tweeters in Hollywood.  He even got dumped by Jennifer Aniston for it.  (Now that's a habit!)
So will your own social media program face a [...]

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Google Search Does A Half-baked Job
As we noted in a previous post, Google Search deals entirely with logic.
Computer algorithms handle the information content of websites as expressed in bits of information.  However human brains handle much more than just logical information.  Some have pictured this by suggesting we all really have 3 brains.  Of [...]

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In the process of creating targeted keyword lists for any particular project it's easy to simply say "target the keywords with the highest search volume". This is almost never true, of course. Clients often want the moon delivered on a platter but that doesn't mean that's what they actually need. The following tips are a [...]

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Since most people are on vacation and only a few hold-outs are still working hard, we thought we'd bring you some funnies today instead of the usual heavier fare. Enjoy!
 
 
Google & SEO

 
 
Business

 
 
Social Media

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“I've been tryin' to write the lyric
Non-offensive but satiric too
And if you put it in the A-slot
It's just got to make a mint for you…”  The Raspberries "Overnight Sensation (Hit Record)"

One of the primary reasons people such as I [...]

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Keywords that click by Barry Welford inspired an exchange between Ruud and I resulting in Ruud emailing me and asking me to expand on my thoughts on the audience being less a part of the keywords discovery process. I think of it more of a case of SEO's loosing touch with their audience.
By the way [...]

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I'm so fed up with Google's SERP and general "whatever" attitude that I'm using Bing as my default search engine – and liking it a lot, too. Not only has it got cleaner, less spam ridden results for some searches than Google does; Firefox's top thinks it has a better, safer privacy policy too.
That doesn't [...]

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