Garbage in- Garbage out…. There are no short cuts in SEO. Do things correctly the first time and then you won't suffer the penalties inflicted on sites who think they can out think or game Google. Google says they are trying to "level the playing field". They want only the sites that "deserve" to [...]

How To Do A Link Audit For Your Own Company

by Barrie Smith August 5th, 2014

So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where [...]

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

10 Questions to Guide Your Best Link Building Campaign

by Chris Marentis July 25th, 2014

One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your [...]

3 Ways To Safely Diversify Your SEO Strategy

by Heather Ribout July 22nd, 2014

Are you solely focusing on that #1 spot? Are you constantly searching Google for your core service or product terms and seeing where you rank? You might be addicted to rankings! But Google constantly changes. With hundreds of updates and algorithm changes a year there is no set in stone guarantee: day to day your [...]

Photo by: I_Believe_ under cc Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for free. In fact, I can't remember the last time I didn't use it or recommend it. Here's just a few reasons why I love using [...]

I'm pretty sure you'll agree with me that there's A LOT of SEO information already out there. But the question is: How do you know which information you can trust…and which may penalize your site down the road? Well the first place to look is the source of the information. Thats why Kevin Raposo and [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

How to Better Interpret Google Analytics Data

by Andrew Marsh July 2nd, 2014

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to better interpret data from GA will make your life a lot easier.You will be able [...]

The 5 Local SEO Factors That Matter Most

by Jon Ball July 2nd, 2014

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]