The 5 Local SEO Factors That Matter Most

by Jon Ball July 2nd, 2014

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and metrics, from web page analytics and backlinks to SERP rankings. From website analytics to keyword [...]

SEO Strategies for 404 errors

by Carla Barker June 27th, 2014

Despite a webmaster's best efforts it happens from time to time, a page is overlooked during a website redesign or a redirect is not applied to an updated URL and the result…. It's not surprising that a visitor is left frustrated and leaves when 404 Page Not Found message is not properly optimized, there's no [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

7 Ways to Make Your Existing Content Go the Extra Mile

by Jennifer Davis June 26th, 2014

Great quality content is essential for generating revenue for your online business. Googles latest algorithm update supports this statement as it rewards websites with quality content by giving them higher SEO ranking. With a higher position in search engines, the result is more traffic to your website. More traffic inevitably results in an increase in [...]

How to 'map out' your content and get results

by Amy Haddow June 23rd, 2014

Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]

Some business owners and marketing managers may feel reluctant to get involved with SEO after their site has been affected by Google algorithmic updates. Of course you have to question what was done in the past in order to find a solution for the future. But websites that refuse to implement SEO strategies going forward [...]

How Good Marketing Tactics Turn Bad & Ugly

by Steve Walsh June 13th, 2014

"We are not Punished for Our Sins, but by them" – Elbert Hubbard Take a look at this eight years old post that Matt Cutts did about paid links, and then a fairly recent post about guest blogging that has set the alarm bells ringing in SEO community, and you will find a lot of [...]

Fuelling Your SEO Efforts by Leveraging the Brand Value

by Joydeep Bhattacharya June 12th, 2014

Search engine optimization is changing for the better. Instead of beating the bush, we must take a deep breath and focus our efforts in maximizing the brand value. Google likes brands. Inbound marketers need to plan a proper strategy to leverage the brand value so to boost SEO efforts. Why Brand Is Important? Brand is [...]

Multilingual Websites: Benefits And Best Practices

by Kari Pritchard June 11th, 2014

These days it's hard to come across a country where several languages aren't accepted and spoken. No matter what language you speak, everybody has access to the internet. Why not take advantage of this commonly known fact when it comes to optimizing your site and go multilingual? Research shows that people prefer to make purchases [...]