One of the most common disconnections between SEO agencies and clients is the inability to understand how organic search has evolved into a multi-faceted channel that encompasses everything from Social Media and User-generated content to link earning and content development.
Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process.
Since then, [...]
Google has announced an update to their AdWords policy on lending products.
As of July 13 (2016) Google "will no longer allow ads for loans where repayment is due within 60 days of the date of issue" nor will they show [...]
Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, [...]
Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly.
However, since 2011, one thing has remained the [...]
Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually.
Businesses can ensure its franchise websites show [...]
Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what [...]
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online strategies to stay relevant. But academic institutions are sometimes negligent when it comes to a sensible online presence. [...]
Did you know that 571 new websites are created every minute?
By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also [...]