Link building outside the box Keyword research beyond the ordinary Conversion science LINK BUILDING OUTSIDE THE BOX Andrew Girdwood, Bigmouthmedia The session was kicked off byAndrew Girdwood, who is head of Strategy at Bigmouth media and a reputed follower of white hat SEO and ethical marketing.  So I kind of expected his session to be [...]

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Keynote speech on Wolfram Alpha’s computational engine SEO Ranking Factors in 2010 Leveraging Digital Assets for Maximum SEO Impact I thoroughly enjoyed Barak Berkowitz's keynote speech on the Wolfram Alpha computational engine.  It helped me widen my knowledge about this engine, its mission and the specific  niche services it provides. First, let’s emphasize that Wolphram [...]

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Why Google Local Listings Merge and How to Unmerge Google Local Listings – Google maps struggles to compile data and in the process merges listings that perhaps should not be merged. It's your responsibility as a business owner to make sure the information is correct.

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So as you're probably already aware, site speed is officially a ranking factor for your sites in Google, as of April this year. Google is currently measuring page speed by Googlebot, and also by load time in the Google Toolbar. You also might have noticed that realistically speaking, not a lot has changed since the [...]

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Do you publish SEO advice? How much of it is reliable? Sure about that? I started out, like we all did, knowing jack squat about SEO. I was a web designer (and a pretty bad one) when my boss at the time swiveled in his chair one day and asked me, "what do you know [...]

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The competitive world of e-commerce demands extensive Search Engine Optimized (SEO) site development and layout. Understanding your e-business objectives clarifies the path for precise SEO marketing efforts. Failing to have an accurately defined business goal will result in multiple SEO mistakes and failures. With the e-business market share climbing day by day, no company can afford to waste time on misapplied SEO activities. Here are five key reasons for fatal SEO failures in e-commerce sites.

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If you have followed the train of thought in our two previous posts on Home Pages Suck and Home Pages Suck On Google, then this post will be no surprise to you.  Again we are presenting some unconventional thinking.  It's a different way of looking at things.  Sometimes you may see things a certain way [...]

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Many news organisations receive most of their website traffic from Google News – the dominant news destination for users online. Google News is a very different animal from Google Search, and it's vital for news publishers to have a good understanding of how Google News operates and what can be done to optimise your presence [...]

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If you just started SEO work with a new agency, you probably did some keyword research. You identified the keywords you want to target, found the corresponding URL, and ran some ranking reports to find the initial rankings. If you simply copy and pasted the initial rankings with whatever rank tracking document you might use, [...]

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On the internet so much can happen in just a day or week that long term planning for events that are months or years away don't come easily to small sales teams. By spending a bit of time focusing on these long term dates you'll set yourself up to reap the rewards when those dates [...]

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