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Google Conversion Tracking Cookie
by Dora Gedeon.I ran into an interesting situation recently and I thought I would share the findings with our readers & clients.The issue is regarding the Google Conversion Tracking Cookie. How it tracks conversions, how long the cookie stays and where the conversions get attributed.
Since this is information is freely available on the web, these are not new findings per say, but more of a log of how exactly the process works.
Online Advertising Passes $1B Canadian Redux
by The Guy.After yesterday’s post, my boss a friend and I had a discussion about what it all meant.
His take is that while the IAB is predicting significant slowing in online advertising in the coming year, this is just a pause so everyone can take a moment to stop and catch their collective online advertising breath.
It plays out like this, states he: The mindshare for Internet usage is give or take 25% of time and as such, the online advertising budget should be approximately 25% of the total advertising/marketing mix, not the scant 8% it currently is.
Online Advertising Passes $1Billion In Canada
by The Guy.According to The Globe & Mail and Keith McArthur, online advertising in Canada surpassed the one billion dollar mark in Canada in 2006, and is expected to rise a further 32% this year. It also represents an 80% increase over 2005.
This is apparently about 8% of the total advertising spend in Canada, but those numbers will be confirmed in coming weeks/months.
So how does it play out?
According to the article, the lion’s share at 36% is display advertising; with search advertising at 35%; classified at 27% and email advertising at 2%.
The Evolving World Of Search or Keywords
by The Guy.MSNBC and the David C. Churbuck article Google and the Rebirth of Banner Ads provided not only some interesting insight into the Google Doubleclick deal, but also this little nugget way, way, way, way down the article, and it’s a long article so perhaps if reading it, you might have zoned out. It is after all Friday.
Google Audio Ads Screenshots
by Dora Gedeon.Recently Google has invited us to participate in Google Audio Ads. Here are some screenshots.
Cheers!
Sasha
No need to choose: SEO-friendly images
by Sasha.Images to represent text may look very nice but they really do hurt search engine wise. Search engines don’t see, read or understand text on images at all. Just plain don’t. No plans to change that either.
So, for styling, for making that headline or logo look just the way you want, you have to resort to CSS.
Now although there are literally thousands of fonts out there, one of them closely matching the style you like, you have to keep in mind which fonts users have installed. Oh, and Mac users might have different fonts, of course.
MSN AdCenter Interface Screenshots
by Dora Gedeon.The folks over at MSN are about to upgrade the adcenter interface. Here are some screenshots of it. (Notice how an Ad Group is called … an “Ad Group” rather than an “Order” … Finally!)
Enjoy!
Sasha
7 Reasons To Consider A Web 2.0 Strategy
by The Guy.Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities.
She listed seven reasons why a company should consider a community or Web 2.0 strategy.
They are:
Each on its own is a good reason. All of them together are compelling.
Forrester on Social Technographics…
by The Guy.Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled “Social Technographics” in which they assert some interesting observations.
Not the least of these is that the customer base should define the approach, and not vice versus as tends to be the case and to which I’m inclined to agree. Too often, the shiny stuff is the stuff we put forward because it is, well shiny. And it may well be enduring in the end, but we let the tool define the strategy versus the customer.
Google Calendar A Little Too Search Friendly
by The Guy.As reported last week in the ComputerWorldUK article, Major corporations post sensitive data on Google calendar it appears that you can tell two friends and they can tell two friends, and so on and so on.
Or, you can just make the entry public in your Google Calendar and the whole world can know.
Again I wonder how much information we’re giving Google, exactly.
Or how much information we’re giving our competitor’s via Google.
And Google’s defense is “well, just don’t make it public”. Except the default setting makes it public, the settings being Default, Public and Private.
