Bing tries to be a better search destination. They compete with Google on search. That’s wrong. Google’s business model isn’t search. Google’s business model is selling and displaying ads. By taking a page out of Google’s own playbook, Microsoft can destroy their archenemy. Google’s Predatory Playbook Google makes money by selling and displaying advertising via [...]

26 gripping comments | Click here to read

One of the biggest issues these days that I’ve seen in Google comes down to crawlability and the way larger sites are being indexed. Crawlability and indexability are some of the most important aspects of SEO as you need your site to get both crawled and indexed in order to get any organic traffic from [...]

5 clever comments | Click here to read

The first blog post on An Outside-In View of Subdomains – Questions is essential reading before continuing here.  That post encouraged you to answer three questions that may well separate our readers into two groups with very different views of domains. My answers to those 3 key questions are: Is domain authority real?        No Are [...]

4 superb comments | Click here to read

Part 3 in a 6 part series covering how to create a Simple yet Successful Social Media Marketing program by solving a problem based on listening in on the conversation and soliciting the help of key influencers in creating the solution.

2 captivating comments | Click here to read

If you're selling SEO services, or any marketing service for that matter, you're selling the results, not the service. And if those results are negative, you'd better believe it'll reflect negatively on you. So what happens when something outside your control takes traffic down when your job was to bring it up? You can try [...]

2 insightful comments | Click here to read

In this post and in the follow-up post in one week's time, we will be suggesting that you should go against what seems to be the current conventional wisdom on subdomains.This is not just to be controversial but to encourage you to do things differently.  This will involve you questioning some basic assumptions. We will [...]

3 superb comments | Click here to read

We so often here from SEO bloggers about the dross and regurgitated content that features online. We as SEO’s and social media folk, more than most, know how to make a noise about our point of views and the news that we want to share. As such, it creates more than a small heap of [...]

3 perceptive comments | Click here to read

One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of impact they have. Product reviews created by customers falls into this category. I recently ran [...]

One magnificent comment | Click here to read

After a long 7 years Google rang the victory bell over a trademark lawsuit with LMVH (responsible for the Louis Vuitton brand) this past Tuesday, March 23. Ever since this lawsuit caught my eye a while back I have been pondering why they decided to take this approach instead of doing the obvious: online reputation [...]

Awaiting your comment | Click here to read

Google announces AdWords Search Funnels – a quick look at this new feature, how to report on a user's conversion path and make the most of this new information.

Awaiting your comment | Click here to read