As anyone who hasn't been living under a rock is well aware, tomorrow is Black Friday, which isn't nearly as dire it sounds.
"Black Friday" actually refers to the day on the books when the ink turns black (positive).
With that in mind, one can't help but have visions of cash registers dancing in their head. This, [...]

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Google's been very very busy lately, devaluing Page Rank, penalizing those who buy and sell paid links, and those who engage in PayPerPost. I think in attempting to justify their actions, we can all surmize that Google is acting in its own best interest … and rightfully so. That said, hostility toward Google seems rampant [...]

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Recently a client asked me for some Podcasting Tips.  I was surprised at how little information is out there on Podcasting compared to other forms of internet marketing.  This is surprising given that advertisers are expected to spend will spend more than $400 million on podcasting by 2011 from $80 million in 2006 (eMarketer). Our [...]

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All the anticipation! All the hype! Well, yes its true … the Sphinn Awards (aka the Sphinners) are coming.

For those of you not in the industry, the (Un-)Official Sphinn Awards recognize individual contributions from one of our favourite (yes the Canadian spelling) social watering holes (Sphinn.com).
For those of you in the industry, these presigeous awards [...]

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YouTube.ca launched yesterday with a (ho hum) focus on Canada. Whooppee, funny Canadian cat tricks. Whooohoo, Avril Lavigne videos. Ooops, scratch that, copyrighted material. Whooohoo, 10 looooooooooooooooonnnnngggggggg minutes of watching ice melt from that cold place way up north.
Oh oh. Am I sounding too cynical?
Driving home last night, listening to the [...]

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Its true! The image below is a link to a web site! Its not to be clicked on though … its an offline link that needs to be photographed from a mobile device to be activated. In this case, it may reside on a billboard, a poster on a telephone pole, an ad in a [...]

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So Google blew past it's numbers last week but it seems it still may have a ways to go in monetizing YouTube.
Not so, for Simon Cowell. Yes, that Simon Cowell of American Idol fame.
For those of you who may not know, Cowell is also one of the judges on the UK series Britain's Got [...]

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The Pareto Principle, also known as the 20/80 Rule, is an interesting phenonenum that has many implications for those practicing search and social media. The concept is losely defined as; for many events, 80% of the effects come from 20% of the causes. Its a truism so to speak, though its the rough concept that [...]

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The use of the Internet keeps growing in China. The country now has more than 160 million Internet users and at least 1.3 million websites. But the promise of free expression and information has been nixed by the Chinese government’s online censorship and surveillance system.
According to Reporters Without Borders and Chinese Human Rights Defenders, a [...]

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