Previously on Test Tube Twitter: Part I, you learned of Twitter’s usage patterns that attest to its early adopter nature, along with some business case examples. Is Twitter right for your business? How can you get started? Three Main Ingredients If your company is evaluating conducting a Twitter experiment, here are the essential ingredients to [...]

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Face it, you got work to do and shouldn't be reading this right now in the first place – right? So let's do the long-story-short thing. You can lay your hands on some of the most impressive SEO software tools out there or get some Christmas money. How? Add your most interesting, original holiday link [...]

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This afternoon, Google just announced that Real Time Search is finally coming to search results pages. It's really early on in the announcement, but there's just enough data already to be able to give you a general picture of "what is it" and "how does it work?" Back in the spring of 2009, Google announce [...]

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In deciding to read an article with such a title, did you have in mind how Google might be falling down on the job?  When I started to write this article, I had other things in mind.  However applying the fresh blogging approach I have described recently, one news item provides the perfect lead in [...]

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If you are looking to do SEO on your site or are being asked to do SEO things for your company – going at it in the right way will really help you out. There is a reason that there is a demand for SEO firms – it's not something you can pick up and [...]

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What does Google REALLY think of your site's pages? Think PageRank gives a clue? Perhaps if we were shown true PageRank, we could use it as a somewhat reliable gauge, but unfortunately, we don't have that luxury. But we don't need PageRank. We have a better way to determine the rate of importance that Google [...]

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Spending Time On Your Website perhaps brought to mind a possible visit to check out some of your favourite web pages.  However the phrase has a much more important sense that could well be a call to action.  Time is a critical element for us all.  We usually do not have enough of it and [...]

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In case you missed it, there was a great post about mining GeoCities backlinks recently. It basically pointed out that, with the closure of all GeoCities sites, there were now some sweet backlinks up for grabs for those that were willing to put in the work and ‘mine’ the links for suitable prospects. I completely [...]

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Back in the 2003-2005 era of the web, the big debate always seemed to come down to the argument of whether or not content was still "king". Some would argue that keywords, inbound links, and other factors far outweighed the importance of good content. Others would argue that other things might be important, but all [...]

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Wait, what are you doing reading this introduction? There's no time… it's already "Week One" of our link building blitz plan! Like the great holiday and Cyber Monday deals on your site, your company's link building opportunities won't last long… But, if you start now,right now, you'll have a serious shot at scoring some great [...]

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