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10 Search Homepage PageRank Scores According To Google
by The Guy.My boss that a humorous top ten list would be fun today. I’m a little beyond thinking so here’s a quick one. Just because…
Google PageRank - 10 - Does that seem biased to you?
Yahoo PageRank - 9 - Not bad considering Google apparently has almost 50% more links — according to Yahoo.
MSN PageRank - 9 - Okay, frankly a little surprised by that, but then again it is MSN.
Netscape PageRank - 9 - Again, a little surprised.
Ask PageRank - 9 - Cool. We like Ask. It’s a little forward thinking.
Connecting The Google Dots
by The Guy.In his post Google & Behavioral Targeting on searchnewz.com, Anil Batra makes a compelling article about just how much information Google has, and from where.
It’s a fascinating read that makes perfect sense.
As Batr points out, while MSN and Yahoo are exploring behavioral targeting based on user generated data from their own sites, Google has it’s footprint in so many other places, and is cutting a much, much wider swath.
Tainted Pet Food
by The Guy.Tainted pet food may seem like an odd subject for a search engine blog but it’s an opportunity to talk about seasonaliy, habituation and patterns in search. It is also, oddly enough, an opportunity to talk about Google’s new cost per action in action.
When it comes to patterns in search, I know of no one more informed on the subject than Bill Tancer, General Manager, Global Research at Hitwise.
Video Blog Shameless Plug
by The Guy.Yippee! It’s shameless plug day.
Someone (No names mentioned, well, except in the press release — you’ll have to watch the news below to find out.) in the Search Engine People office was searching his own name today — and it wasn’t The (SEP) Guy. To his surprise, he found out he was on a webpronews.com video blog, and in a good way!
And here it is…
Have a good one.
~ The (SEP) Guy
Google - Blue Skying
by The Guy.Today’s post is about Google. Sure, I could have been a little more descriptive and site its about the Google rollout of its pay-per-action beta test. Pay-per-action. That’s just another pretty word for affiliate marketing.
So, Google monetize’s organic search with paid search. And then it monetizes paid search and let’s face it, GoogleBase and Froogle with Google Checkout and then it monetizes Google Checkout with pay-per-action. And along the way, it’s got user behaviour with Google Analytics and marketer behavior with Google Analytics.
So, what’s searched, how it’s searched, how it’s priced and it’s market value.
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by The Guy.There are days when I don’t know whether to curse or to thank those who don’t open new browser windows when they link out in their articles or posts.
A blogger could get lost. Maybe it’s ADD but I prefer to think of it as an insatiable curiousity. I sat down to start this post literally over two and a half hours ago. Who has that kind of time? Fortunately, I do but only because I’m off the clock so technically, it’s my time.
My boss is less than enthused when I blog in the first person but in being that this was my Internet adventure today, I’m hoping I’ll be forgiven.
Search Engines In The News
by The Guy.There’s an interesting story in today’s Globe & Mail regarding Canada’s green initiative.
It seems the federal government has in essence, hijacked the name of an existing non-profit, environmental organization in British Columbia. The government program, Canada EcoTrust tramples all over EcoTrust Canada.
In fact, type CanadaEcotrust.com in your browser and it redirects to Ecotrust Canada. Search for Canada Ecotrust in almost every available search engine and the first or first and second result tends to be Ecotrust Canada.
Ultimately, this is a story about due diligence. A simple search of any search engine would have raised flags.
Search Results In Search Results posts
by The Guy.Two very interesting online posts today around Matt Cutts’ comments regarding search results of search results showing up in Google. One from SEORoundTable and the other from Danny Sullivan at Search Engine Land.
In his example, Danny used “dvd players”. Curious, I scratched around the longtail terms, searching dvd players by brand names like “Sony DVD players” or “Panasonic DVD players” and I’m even more intrigued by the prospects. Not only will sites like Amazon.com and Bizrate be affected, but so will a couple of other lightweights like, oh, say MSN Shopping and Yahoo! Shopping who also show up in Google results.
Underused Free Competitive Intelligence Tools
by The Guy.There are myriad free tools abounding on the Internet, some more useful than others.
Deserving of a mention, in my estimation, are Yahoo! Search Suggestion Tool (formerly Overture) and the recently unleashed KeywordDiscovery.com Tool.
But there are other equally interesting and informative tools that can provide hours of fun for the whole family. Okay, well maybe not for the whole family. But the hours of fun part, that’s true. Hours. Seriously.
Today, Google Trends, which is one of those tools that should be mentioned a lot but seems to be woefully underused. And it’s free!
Google (And Other) Alerts
by The Guy.By now, we’re all aware of Google Alerts and their use as competitive intelligence tools.
Signing up for a Google Alert is relatively straightforward, and can be done here. However, in choosing your subject of choice, try for an exact match, “in quotes” or you may become the unwitting victim of information overload.
Googling potential job candidates has become, by now, commonplace. And it can be enlightening, not just for the frat party pictures, but in providing additional insight into your potential choice of candidates by revealing specific interests, skillsets or attitudes that can affect that choice, one way or the other. (Bear in mind we’ve all been to a toga party or seven and even Clinton admitted to smoking and Obama, more than that.)
