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In The Beginning, There Was The Icon
by The Guy.Sometimes the coolest things are the simplest.
One of those things is inserting your company logo as an icon at the beginning of your browser string or URL.
And it’s surprisingly easy to do.
Well, according to our multi-talented technical search guy, (Shout out to Wisam) it’s really easy.
In fact it can be done in four, count ‘em, four easy steps.
1. Get a copy of your company logo in Gif or JPEG format
2. Use a tool like http://tools.dynamicdrive.com/favicon/ to generate the favicon.ico
3. Upload favicon.ico to the root directory of your site
4. Insert the following
Do You Like Your Job?
by The Guy.I do.
I’m relatively new at this company and I have those moments where I feel pretty clueless. It’s the little things. Remembering to set the alarm but forgetting to turn out the lights. (The last thing I was told was and don’t forget to set the alarm.) Right. Got it. Set the alarm. Set the alarm. New guy moment. Singular focus out of that need to get it right.
We all want to make our mark, especially when we’re new. And we try desperately hard not to step on toes. Doesn’t always work.
Content Rules
by The Guy.Content may rule, but there are a few rules for content that need to be considered.
From a search engine perspective, there was absolutely a time when they (they being machines) did not care. In essence, blah, blah, blah, keyword. Yada, yada, yada, keyword. Da da da keyword. And there you have a winning strategy. Seriously.
But times have changed and the search engines are trying to change with it. But, and this is a big but, the search engines are trying to create a logical automated process to a fundamentally human experience.
Another Day, Another PDF File
by The Guy.Every morning I get asked by two associates what I’m going to blog about today. It’s fun and fulfilling even if it is only two people. And every morning I tell them I don’t know. Mostly because I don’t. I like to write either first thing in the morning or early afternoon. If the morning, I’ve had an opportunity to think about things. If in the afternoon it’s because something has happened in the process of the day that intrigues me.
It’s 2:36 PM now.
Today it’s .pdf files. To me, pdf files are the Internet equivalent of Michigan J Frog from the Bugs Bunny cartoon. You know the one.
Baby, It’s Cold Outside
by The Guy.After being snowed in (Or was it plowed under?) and enduring windchill that makes it feel like -30 out there, I’ve decided I could either whine or wish.
I wish it were warmer, I whined.
Ensuing conversation… blah, blah, blah, warmer. Blah, blah, blah, Florida. Blah, blah, blah, passport. Blah, blah, blah, lazy.
And then the voice of God my boss intoned: Well, if we’d annexed Turks & Caicos you wouldn’t have that problem. You could go somewhere warmer and still be in Canada.
Don’t toy with me, I said suggested with a look. It’s cold out and I haven’t finished my coffee yet.
Madison Avenue and Silicon Valley; Google and The Superbowl
by The Guy.Or, why can’t we all just get along?
Is it just me or is there a big disconnect in the advertising world of late? I’m speaking of both online and offline advertising.
Take, for instance, Google. Isn’t it a little odd that the world’s foremost brand, the company challenging not only advertising revenues but the very model of advertising has yet to drop a dime on advertising? And they’re hardly alone. Ebay, Napster, Yahoo in their early and supernova days spent nothing on advertising.
No wonder Madison Avenue has issues with Silicon Valley. That’s a lot to have to swallow.
Do Corporations Lend Themselves To Blogs? Pt. 2
by The Guy.As mentioned, most often, corporations do lend themselves to blogs. However, there are a number of considerations.
On the upside, blogs allow for corporations to present information that is current without having to have a full corporate strategy around it. It is, however, a commitment and if you’re going to create a corporate blog an editorial schedule should be the first step, detailing anywhere from 15-20 articles or topics before announcing your endeavor.
Do Corporations Lend Themselves To A Blog
by The Guy.Our marketing strategist extraordinaire presented The (SEP) Guy with this topic suggestion: Do Corporations Lend Themselves To A Blog?
In short, yes.
~ The (SEP) Guy
PS - It’s late and my head hurts and so does our marketing strategist extraordinaire’s. Look for an expounded response or part deux tomorrow. Once our collective heads stop pounding.
The Long Winded Cats Tale
by The Guy.This morning, I had an opportunity to sit through a Google Analytics demo. Analytics being what they are, it is what it is and it fullfils a role at the right price (FREE! - Bearing in mind that there is no such thing as a free Google lunch.) no better or worse than Omniture or Webside Story or Webtrends or the like. Each has their own upside and downside so a comparative analysis is not in the scope of this epistle. Or is today a diatribe day?
No, no, I’ll save the diatribe regarding Google Analytics for another day. (Frankly, it sent shivers up my spine and not in a good way.)
Hi Neighbor! Er, neighbour!
by The Guy.A quick lesson from grammar school. And elementary school. And high school… Spelling counts.
And as anyone who writes for the Internet knows, so too does nuance. Rankings can vary dramatically between singular and plural spellings. The difference between car and cars may not be quite as dramatic as Ford’s recent losses, but it is significant nevertheless.
And then there are the borders. Between what we like to consider Canadian and U.S. spellings although in truth the difference tends to be between Queen’s English and American English. (Ebonics being a whole other topic.) The difference between neighbour and neighbor, passport requirements and border patrols aside. In the end, and in my opinion, ours (Canadian English) is the more colourful of the two. Or is that colorful? You say potato, yada, yada, yada.
