How To Use Google's Structured Data Markup Helper

by Sharjeel Sunderani February 10th, 2014

Structured markup is data added to a web page that helps Google and other search engines understand what a particular piece of information is or does; to determine whether it is an article or an address for example. There are different types of structured data; a popular one is named Schema (see schema.org). You can [...]

The New SEO Key Performance Indicators

by Daniel Kosir February 10th, 2014

In a previous post we tried to drive home the point that while not completely unimportant, search engine rankings are not the KPIs you should be using to gauge the success of your SEO efforts. In a dynamic industry that sees hundreds of algorithm changes a year and offers so much opportunity to boost your [...]

#TBT: Why Google Won the Search Engine War

by Daniel Kosir February 6th, 2014

Today we know Google as a dominant force in search. The search engine boasts an impressive market share and largely overshadows its competition in many of the world's key markets (China notwithstanding). No other search engine has its name used as a verb in a sentence (ie: "I don't know, why don't you Google it"?). [...]

Google's New Manual Penalty Targets Rich Snippet Spam

by Daniel Kosir February 5th, 2014

In two of our recent posts, we talked about the difference between manual warnings and Penguin (algorithmic) penalties, and how to protect your website from getting hit. Well, it seems that these posts are salient as ever given that Google is at it again, with Search Engine Land reporting that the search engine has started [...]

In our last post, we began to mull over a few of the reasons why you shouldn't be using search engine rankings as the key performance indicator to measure the success of your SEO efforts. To recap, the first three of these reasons were: 1) The multitude and pace of algorithm changes, updates and modifications [...]

The changes that Google made over the past year – particularly the Penguin update rolled out in May 2013, and to a lesser extent the introduction of Hummingbird – has confirmed once again that marketers and SEO's should avoid questionable link-building tactics if they want to rank well. As a site owner, you need to [...]

Let's start off with the good news. Check out the message below that I received from Google on November 16, 2013 for my domain name LuxurySarasotaRealEstate.com. This message was like Bigfoot to me. I heard it existed but honestly didn't think I would ever see it. Naturally, there were a few backflips done after receiving [...]

When people talk SEO, they usually can't seem to get off of the subject of search engine rankings. Everybody wants to be at the top of page one on Google, and they view this as the best indicator of success. This is understandable – for a long time, rankings were understood as the quintessential result [...]

12 Months of WordPress Optimization in 2014

by Eileen Lonergan January 22nd, 2014

It's January and you are already sick of resolutions and goals, right? Let's not lump SEO into the same category as gym membership. I am going to outline one target goal for you to execute each month, so by next year at this time you will have some tangible achievements. January: Define a list of [...]

Anyone who has previously worked in a sales capacity knows the meaning of "buying signals". For those of you who aren't familiar with the term, it means the little signals people give when they're ready to make a purchase, and knowing so helps a good salesperson know when to go for the "Close". An example [...]