/SEO

5 Common Misconceptions About Google's Algorithm

I have spent many years giving SEO advice to clients and it never ceases to surprise me how many people really have no idea how Google works. I guess I should not be surprised - the reason why they [...]

By |March 17th, 2016|SEO|2 Comments

The Difference between Link Building & Outreach (and How They Work Together)

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. [...]

By |March 15th, 2016|Inbound Marketing, SEO|Comments Off on The Difference between Link Building & Outreach (and How They Work Together)

How To Create A Conversion Centered Keyword Strategy

 

Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.

The general purpose of this deliverable is to identify and map out specific [...]

By |March 10th, 2016|Conversion Optimization, SEO|7 Comments

Google Suggest Optimization: How To Optimize For Google Autocomplete

Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took "I punched a…" and it auto-suggested "...whale right in the face".

Oftentimes Google Suggest is a [...]

By |February 29th, 2016|SEO|Comments Off on Google Suggest Optimization: How To Optimize For Google Autocomplete

11 YouTube Ranking Steps

With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web.

Knowing that you can reach such a large number [...]

By |February 26th, 2016|SEO|Comments Off on 11 YouTube Ranking Steps

How To Get Back Into SEO After Being Away

We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and 'Google laws' sprout up on a regular basis. [...]

By |February 12th, 2016|SEO|Comments Off on How To Get Back Into SEO After Being Away

Study The Competition To Rank Higher In Organic Search

Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are [...]

By |February 10th, 2016|SEO|Comments Off on Study The Competition To Rank Higher In Organic Search

How To Do Money Making Semantic Keyword Research

Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread [...]

By |February 8th, 2016|SEO|Comments Off on How To Do Money Making Semantic Keyword Research

Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer

The larger and older the website you're working on, the harder it becomes to find duplicate content and thin content.

Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search [...]

By |February 3rd, 2016|SEO|Comments Off on Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer

21% of Canadians Would Never Buy From An American Retailer [Study]

Here at Search Engine People, we're always curious about how consumer habits differ between Canada and the United States - and how our clients can take advantage of this information. As part of our ongoing study into shoppers' willingness to [...]

By |February 1st, 2016|SEO|Comments Off on 21% of Canadians Would Never Buy From An American Retailer [Study]