The Google Ruleset For Link Building

by Barrie Smith December 30th, 2014

If you're a website that relies on traffic from Google, you'll want to obey by their link building guidelines in order not to get your website penalised. Every website relies on Google for traffic, right? Even if it is not your number one source of traffic I'm sure you wouldn't want to lose it. With […]

Explaining link building strategies to those who are unfamiliar with them is often an uphill battle, and about as easy as explaining bitcoins to an 80-year-old who's never used a computer before (or me, for that matter, because I still have no idea what a bitcoin is!). Digital marketers live in a digital world and […]

How To Migrate Your Site: Tips & Tricks

by Owen Andrew December 25th, 2014

After a successful (we hope) run under your current format, youve made the difficult decision to uproot your blog from its existing home and move it to a new one on a different platform. Given the obstacles strewn across the path of such a move, its likely one youve given a great deal of thought […]

10 YouTube Channel Optimization Tips

by Kamila December 23rd, 2014

YouTube is currently the world's second largest search engine. When people search on the internet, it comes as no surprise that some people resort to YouTube for answers; especially for users who resonate more with visual aids as opposed to text. Because Google also owns YouTube – Google will arbitrarily show videos and images in […]

Penguin 3.0 – Complete Guide to Recovery

by Joydeep Bhattacharya December 15th, 2014

Google Penguin 3.0 was released on October 17th, 2014 and impacted around 1% of search queries as reported by SearchEngineLand. The rollout got completed on October 20th, 2014. A small portion of websites that have been found to be following practices that were aimed at manipulating the Google's main search engine ranking algorithm in terms […]

How to Implement Strategy-Based SEO

by Chris Marentis December 12th, 2014

When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump straight into this implementation mode, it's important to step back and consider your overall strategy […]

3 Things That May Put Your Website At Risk

by Kristen Godel December 5th, 2014

Is your (new) website putting you at risk of a penalty? There are 3 key points to look at in more detail when determining whether your website might be putting you at risk: Spammy/Low Quality or Duplicate Content Spammy On-Page Optimization Old & New Backlinks to your website 1. Content When looking at the content […]

Penguin Improvement Update Ongoing

by Wisam Abdulaziz November 28th, 2014

Since 2 days there's clear movement for sites previously hit by Penguin 1 and Penguin 2. What's Going On A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head terms are all very competitive keywords. The affected sites had excessive keyword anchor text pointing at […]

Local SEO For The Holidays (5 Point Checklist)

by Amanda DiSilvestro November 20th, 2014

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking advantage of all the extra traffic that could come your way. Local SEO and a […]

How to Master the 4Ps of Content Marketing in 2015

by Heba Hosny November 10th, 2014

How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that you need to implement for optimal […]