I'm pretty sure you'll agree with me that there's A LOT of SEO information already out there. But the question is: How do you know which information you can trust…and which may penalize your site down the road? Well the first place to look is the source of the information. Thats why Kevin Raposo and [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

How to Better Interpret Google Analytics Data

by Andrew Marsh July 2nd, 2014

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to better interpret data from GA will make your life a lot easier.You will be able [...]

The 5 Local SEO Factors That Matter Most

by Jon Ball July 2nd, 2014

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and metrics, from web page analytics and backlinks to SERP rankings. From website analytics to keyword [...]

SEO Strategies for 404 errors

by Carla Barker June 27th, 2014

Despite a webmaster's best efforts it happens from time to time, a page is overlooked during a website redesign or a redirect is not applied to an updated URL and the result…. It's not surprising that a visitor is left frustrated and leaves when 404 Page Not Found message is not properly optimized, there's no [...]

A lot of my friends have been asking me lately if I'd share something about how musicians can further their SEO efforts, so this post is dedicated to them. In this article I will detail step by step how a musician can leverage the Internet as a marketing tool without ever having to hire a [...]

7 Ways to Make Your Existing Content Go the Extra Mile

by Jennifer Davis June 26th, 2014

Great quality content is essential for generating revenue for your online business. Googles latest algorithm update supports this statement as it rewards websites with quality content by giving them higher SEO ranking. With a higher position in search engines, the result is more traffic to your website. More traffic inevitably results in an increase in [...]

How to 'map out' your content and get results

by Amy Haddow June 23rd, 2014

Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]

Some business owners and marketing managers may feel reluctant to get involved with SEO after their site has been affected by Google algorithmic updates. Of course you have to question what was done in the past in order to find a solution for the future. But websites that refuse to implement SEO strategies going forward [...]