/SEO

9 Changes Google Has Made That Affect SEO’s In 2016

The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year.

This list [...]

By |June 15th, 2016|SEO|3 Comments

How To Do A Content Gap Analysis

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]

By |June 14th, 2016|Content, Inbound Marketing, SEO|1 Comment

Strategies for Securing Ratings and Reviews – Honestly

... because fake reviews are not only immoral -- but also illegal

It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all [...]

By |June 13th, 2016|Marketing, SEO|Comments Off on Strategies for Securing Ratings and Reviews – Honestly

Google’s SERP Width Test Can Change Organic Space Forever

The one thing you can say for sure about Google is that that they have an insatiable appetite for change.

Google is testing an increase of the width of its primary search listings from 500 to 600 pixels, in [...]

By |June 2nd, 2016|SEO|1 Comment

Link Builders: Study Reveals Positive Correlation Between Links & Traffic

A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic.

The two market intelligence companies published the rests of analysing 500,000 backlinks from [...]

By |June 1st, 2016|SEO|3 Comments

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|Comments Off on Facts & Stats To Help You Determine If Your Business Should Use Google+

13 Feelings All SEOs Will Understand

As someone in the digital marketing industry, you know the roller coaster ride that is SEO. Over the past few years, you've experienced many ups and downs, witnessed huge changes to the definition of "search engine optimization" and have lived [...]

By |May 27th, 2016|SEO|3 Comments

SEO Is Never “JUST” SEO anno 2016

One of the most common disconnections between SEO agencies and clients is the inability to understand how organic search has evolved into a multi-faceted channel that encompasses everything from Social Media and User-generated content to link earning and content development.

For [...]

By |May 26th, 2016|SEO|Comments Off on SEO Is Never “JUST” SEO anno 2016

3 Important Ways Link Building Outreach Has Changed

Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process.

Since then, [...]

By |May 19th, 2016|SEO|2 Comments

Google’s Own Payday Lending Company Not Up To Snuff

Google has announced an update to their AdWords policy on lending products.

As of July 13 (2016) Google "will no longer allow ads for loans where repayment is due within 60 days of the date of issue" nor will they show [...]

By |May 16th, 2016|Marketing, SEO|Comments Off on Google’s Own Payday Lending Company Not Up To Snuff