Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread [...]
The larger and older the website you're working on, the harder it becomes to find duplicate content and thin content.
Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search [...]
Here at Search Engine People, we're always curious about how consumer habits differ between Canada and the United States - and how our clients can take advantage of this information. As part of our ongoing study into shoppers' willingness to [...]
How well prepared are you for a technical site audit?
Here are some here are 5 points not to miss.
1. Take Mobile Optimization To The Next Level
Mobile is critical for your business. More than half of the search queries that Google [...]
If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need [...]
Blindly picking the most popular keyphrases might help your site get some attention and boost your 'locker-room metrics', but it won't bring in viable prospects who are ready to hand over their credit card information.
In other words, traffic alone has [...]
Links and link building continue to be an essential part of a website’s ranking in search engines. Many of us know by now the importance of links and good links are for our websites and businesses.
Some will also [...]
Many SEO professionals spend their weekends watching Saturday Night Live (this one included, from time to time!) - but did you know that what you're seeing put into play week after week can actually make you better at optimizing marketing [...]