5 Ways to Unlock Organic Search Data from Google

by Aura Dozescu January 20th, 2014

In the ever-changing world of SEO, and its continual courtship with search engine changes, we have once again witnessed a major turn in keyword data analysis along with the secure searches that Google introduced. Starting from September, Google has disallowed the value of a keyword to be passed on to analytics tools, such as Google [...]

5 Things a Marketer Needs to Tell Her SEO in 2014

by Brian Dean January 17th, 2014

If you're like most marketing executives, 2013 was a year of unprecedented change for you and your team. And you'd be hard pressed to find an area of marketing with more ups and downs than SEO. From Penguins to Hummingbirds, 2013 proved to be a year where the rules of SEO were rewritten on a [...]

The SEO game – long characterized by rapid change and fluidity – continues to transform at a frenetic pace. SEO techniques once considered best practices in the industry are now cripplingly ineffective, and may even serve to damage overall online visibility. Meta-keyword tags, anchor text over-reliance and article syndication, for example, have fallen from grace [...]

Penguin VS. Unnatural Link Warnings

by Daniel Kosir January 14th, 2014

On May 22nd, 2013 Google rolled out Penguin 2.0, an algorithm update aimed at better identifying and penalizing websites whose search rankings are benefiting from unnatural link building tactics. Though this update isn't the most recent significant change that Google has made – the Hummingbird algorithm owns this title – many are still experiencing the [...]

Where the Ship is Headed: Our Predictions for 2014

by Daniel Kosir January 8th, 2014

Through its short but storied history, there have been a constant string of changes to SEO. As people tried (and succeeded) to work around algorithms through spam and other questionable methods, search engines have adapted accordingly. The evolution of SEO has culminated in a movement where it's become necessary to develop a comprehensive approach, rather [...]

12 Quotes From Matt Cutts That Changed Link Building

by Barrie Smith January 6th, 2014

  Matt Cutts, the head of Webspam at Google has had a lot to say on link building over the past 11 months or so. He has recorded a number of videos for the Google Webmaster Help YouTube channel as well as being recorded at the conferences he has spoken at this year. I recommend [...]

Google introduced authorship in June 28th, 2011 as a pilot phase testing but since then the community of authors willing to display their image in the search results have grown tremendously. Authorship was a way for Google to move from anonymous web to known web in order to reduce the amount of spam in the [...]

What is Trust Factor and How it Affects Your SEO

by John Johnson January 1st, 2014

Over the last several years I have seen so many updates in Google's algorithm. Google's system never stays consistent. Here we are going to discuss one of the most important changes to Google's algorithm. It is called Google trust. The trust factor of your site plays an important role in the ranking of your site. [...]

Improve Content By Understanding How Search Engines Learn

by Cameron Francis December 19th, 2013

The majority of marketers and webmasters have heard about learning algorithms and machine learning. An algorithm is a statistical process. Artificial intelligence is not widely used at this time, and it is unlikely it will be used in the near future. A statistical algorithm is able to detect patterns. These patterns then undergo a statistical [...]

5 Things Every Small Business Should Know About Yelp!

by Mike Wilton December 11th, 2013

Yelp! Most small businesses have a love/hate relationship with it. They love it because it's a great way to earn some added exposure online and through the Yelp! app, but they hate it because one bad experience can severely damage a businesses reputation. Love it or hate it, it's a great way to see what [...]