Why Social Signals Are Important For SEO

by Daniel Kosir March 31st, 2014

There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and anchor text) and authority (amount and type of sites that are linking to your content via inbound links). These practices are [...]

Five Easy Ways To Lose Authority Or PageRank

by Kari Pritchard March 25th, 2014

Between juggling all the different important aspects of your site – from content creation to driving sales – it can be hard to keep your finger on the pulse of everything at once. Even though it will be near impossible to prevent all mistakes from slipping through the cracks, here are five simple ways your [...]

The 5 Core Steps to Consultative Selling

by Brian Farrell March 21st, 2014

If there is one secret to sales success, it lies in your ability see things from your customers point of view — as well as your own. And because of this simple secret, we have an endless array of consultative selling models to choose from. The challenge with these models is that every salesperson, as [...]

It's hard to confidently make a list of things that Google will never do. The company is too forward-thinking and secretive to be predictable. Five years ago, who would have forecasted that Google would make eyewear? Who would have guessed they were developing self-driving cars? For a long time, Google was strictly a search engine. [...]

An SEO Intervention for Ranking Addicts

by Andrew Marsh March 20th, 2014

[Ed.: SEP Inc. acknowledges addictions can be ruinous on many levels. While the below post is in jest to make a point, SEP Inc. acknowledges addiction is a serious matter. If you or someone you know suffers from addiction please seek help and support.] You just cant help yourself, can you? Like many marketing managers [...]

If you want to grow the audience of your blog or website, you have to keep looking for new opportunities to promote your content. Writing good articles won't get you anywhere if you don't know how to find the right websites or influencers that can popularize your business. The interest for content marketing has grown [...]

Inbound marketing largely revolves around connecting the right persona with the right content from the get-go. Video content is an excellent way for brands to initiate these connections and build awareness, however, visibility on Google is an integral part of the equation. The right videos can improve the overall user experience. Upload all videos from [...]

6 Steps for Successful Relationship Marketing

by Richard Eaves March 4th, 2014

Humans are social beings and almost every aspect of life that we consider important is founded on relationships. The internet has created an entirely new relationship dynamic, which when nurtured with care and attention, can lead to some of the most effective marketing strategies of today. 1. Offline Making connections is best done personally. Put [...]

Daniel Kosir recently wrote a good article How SEO has changed: SEO Techniques and Practices for 2014. He discussed high quality content creation, its promotion and website user experience. Undoubtedly, these are a few of the critical SEO factors that need to be taken care of in this year, 2014. I would like to add [...]

Google's Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the years. Last year was the year of link building advice, with many videos discussing the tricky territory of building good quality links to your site. And this trend seems to have continued into 2014. Mr [...]