Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, [...]
Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly.
However, since 2011, one thing has remained the [...]
Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually.
Businesses can ensure its franchise websites show [...]
Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what [...]
Digital media are changing the manner in which people look for information. Brands and businesses are constantly improving their online strategies to stay relevant. But academic institutions are sometimes negligent when it comes to a sensible online presence. [...]
Did you know that 571 new websites are created every minute?
By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also [...]
For a couple of years a number of results were seemingly being ranked on quantity of links over quality, for exact match keywords, before Google started to clear up their results, with their Panda (Feb 2011) and Penguin algorithm [...]
As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. [...]
Every strategist who has at least a year's worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients.
The general purpose of this deliverable is to identify and map out specific [...]