Daniel Kosir recently wrote a good article How SEO has changed: SEO Techniques and Practices for 2014. He discussed high quality content creation, its promotion and website user experience. Undoubtedly, these are a few of the critical SEO factors that need to be taken care of in this year, 2014. I would like to add [...]

Google's Head of Webspam, Matt Cutts, has recorded a number of videos for the Google Webmaster YouTube channel over the years. Last year was the year of link building advice, with many videos discussing the tricky territory of building good quality links to your site. And this trend seems to have continued into 2014. Mr [...]

Focus on Local Search Marketing

by Lyena Solomon February 26th, 2014

If you have been paying attention to your buisness' online presence in the last couple of years, you know how important online visibility is to your bottom line. You probably took care of the basics: your business information (name, address, and phone number) is on your website and you are posting on a couple social [...]

Monitor Your Campaigns With These Alerts

by Cameron Francis February 21st, 2014

When you begin a new campaign you generally set up a number of metrics to gauge your progress;  site traffic, conversions, and other key performance indicators. Normally you will research your competition, identify keywords of interest, create new content, and start in on your social media and link building initiatives. Stakeholders will also be issued [...]

Now, Google Will Predict Your Voice Queries by Looking at Your Eyes

by Joydeep Bhattacharya February 20th, 2014

Sound interesting isn't it? One of the recent patents filed by Google hints at the search giant's capability of predicting voice queries and processing them semantically simply by interpreting the user's gaze order. For folks interested in voice search SEO, this patent can provide a lot of insights. We'll simplify the contents described in the [...]

There are a number of less-than reputable ways to "optimize" your website for search engines, but such black hat SEO techniques (the moniker borrowed from hacker lingo) leave your website exposed to penalties and unprotected in the event of algorithmic changes. Among a plethora of information on how to build traffic to your website and [...]

Content Marketing Vs Link Building – What To Focus On

by Chandni Panjwani February 12th, 2014

Digital marketers today face a difficult SEO dilemma. What's more rewarding: keyword marketing and link building or content marketing? What are the arguments for and against choosing one approach over the other? In this post, we'll address what you should be doing to improve your search traffic: classic SEO with techniques like keyword targeting and [...]

How To Use Google's Structured Data Markup Helper

by Sharjeel Sunderani February 10th, 2014

Structured markup is data added to a web page that helps Google and other search engines understand what a particular piece of information is or does; to determine whether it is an article or an address for example. There are different types of structured data; a popular one is named Schema (see schema.org). You can [...]

The New SEO Key Performance Indicators

by Daniel Kosir February 10th, 2014

In a previous post we tried to drive home the point that while not completely unimportant, search engine rankings are not the KPIs you should be using to gauge the success of your SEO efforts. In a dynamic industry that sees hundreds of algorithm changes a year and offers so much opportunity to boost your [...]

#TBT: Why Google Won the Search Engine War

by Daniel Kosir February 6th, 2014

Today we know Google as a dominant force in search. The search engine boasts an impressive market share and largely overshadows its competition in many of the world's key markets (China notwithstanding). No other search engine has its name used as a verb in a sentence (ie: "I don't know, why don't you Google it"?). [...]