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Authority, Spheres of Influence, and Influence Ripples

by Jeff Quipp.

Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of Influence’ and ‘Influence Ripples’ become tremendously important.

Source: http://darmano.typepad.com/logic_emotion/

Spheres of Influence & Influence Ripples … the Concept:
David Armano introduced the concept of Influence Ripples in 2006. His post Influence Ripples 2.0 shows how numerous bloggers with varied spheres of influence interact. Ultimately, networks become evident.

The concept is this, each person’s authority can be viewed as a circle (see above) on a 2-dimensional grid:

10 Golden Rules of Blogging

by Jennifer Osborne.

There is no sales tip in the world that will make your blog convert if it’s not a quality blog.

Next week I’ll write about How to get your Blog Traffic to Convert (part five in a 5 part series on Blog Strategy with a focus on clients). But before we can cover that, you must follow these basic principals if you want to your blog posts to convert:

The 10 Golden Rules of Blogging:

1. Start with an SEO friendly infrastructure. Word Press for example has so many useful plug ins such as Netconcepts SEO Title Tag 2.1 that make life (and Marketing) easier.

Yahoo - Ever Corner a Wild Animal?

by The Guy.

Image Courstesy Businessweek.com

HOLY SMOKES!  I am completely blown away by the moves of Yahoo this week, in an effort to stave off the Microsoft takeover.  As of yesterday for a two week trial, Google will handle advertising for a tiny piece of the searches carried out on Yahoo.  In fact, Google will place ads alongside 3% of the U.S. queries on Yahoo’s site.  GOOGLE SEARCH RESULTS ON YAHOO!!!  It would appear that instead of being eaten by the lion, Yahoo would prefer to throw itself into the dragon’s mouth!  I’d LOVE to hear what you all have to say about that, or what your thoughts on this maneuver are!  Doesn’t that actually reduce Yahoo’s perceived value as a search engine, having results served up by the competition?  Wouldn’t that also drive down the stock price, making it even easier for Microsoft to be able to pick it up?

Friend Promotion - Step 3 of the Authority Building Process

by Jeff Quipp.

Ever heard it said … “to have a good friend, you’ve got to be a good friend”?

Image courtesy: Prosoundweb.com

Well its absolutely true! A group of friends with similar interests but complementary skills is beneficial for all involved, especially where each works to help the others in the group. If each member is an authority in their respective realms, and truly respects the work and skills of the others, the whole becomes greater than the sum of the members … which tends to elevate the “authority” of each of the members.

Driving Social Networking Home

by Tom Tsinas.

Full Disclosure Confession: I don’t get the whole social networking phenomenon. Perhaps it is because I am a gentleman of a certain age. MySpace is mine and I have no real desire to share it with anyone beyond my other half… and my dog. I leave the Twittering to my parrot. I am not Facebooked as I have no overwhelming desire to make contact with my primary school cohorts. I am LinkedIn, but that’s about that.

And I actually don’t get it from a SEO/SEM perspective simply because there is far too much beyond my control which implicitly and necessarily implies I am a control freak. I am a control freak. And I like numbers that have relevance. Who. What. Where. When. Why.

Foundation Friending - Step 2 of the Authority Building Process

by Jeff Quipp.

Have you ever happened upon a blog, and thought to yourself “Wow the information on this site is fantastic … how does the world not know about it?”.

It happens often. The problem is; content alone is highly unlikely to be sufficient to build any significant authority. If half the battle is creating great content, the other half is all about who ya know. In the end, build a better mousetrap, and the world will not necessarily beat a path to your door!

Friday Funnies: Twitter Abstinence Syndroms

by Tom Tsinas.

Source: Geek And Poke

How To Sell “Mom and Pop” On SEO Services

Guest post by Steven.

While some small business owners are on board with the idea of search engine optimization many still aren’t. However, even with those who aren’t quite on board yet, there’s an increasing awareness of this thing called search marketing and small business represents a fertile market for SEOs. The difficulty is the increasing awareness still hasn’t reached the point of realistic expectations and costs for many small business owners. So how does an SEO sell services to a market who’s needs and wants are often out of alignment with realistic expectations and pricing?

Blogging - Step 1 of the Authority Building Process

by Jeff Quipp.

When you’re new to online marketing, where do you start when you want to build authority on a given subject?

In reality, Authority Building is a process … a linear process for the most part. This means that there are steps and stages, and perhaps even a natural evolution of actions. Within each stage, there are some tactics that will typically work much better than others.

The key here is to look for a process that can be replicated … and will consistently produce great results.

How to turn your Blog into a Blog Strategy

by Jennifer Osborne.

What differentiates a tactic from a strategy?

A strategy is the plan for achieving a defined goal. A tactic is the “doing” part of the strategy. Tactics can be put together in a plan to form a strategy.

Time line is also an important differentiator between a tactic and a strategy. A blog can be up and running in a very short time frame (hours or days). A Strategy usually takes much longer to achieve (months or years depending on how lofty your goals are).