Quick and Dirty SEM Account Audit Basics

by Anthony Contoleon May 29th, 2014

Paid search and display can be a very powerful form of online marketing. It is an ideal medium for direct response advertising within search and when combined with an effective organic search visibility strategy, will more than pay for itself. Because of this utility, it is also a highly competitive market place, where other advertisers [...]

The Top 5 Off-Page Optimisation Factors

by Chris Ainsworth May 28th, 2014

The notion of off-page optimisation is one which has changed a lot over the past few years. Off-page optimisation has traditionally been focused toward a direct improvement in keyword ranking – predominantly through the use of link building schemes. But with the introduction of Penguin Google virtually put an end to the traditional form of [...]

Keyword Strategy vs Customer Questions & Answers

by Heather Ribout May 21st, 2014

So you have a business. You have a nice website. A comprehensive catalogue with pages optimized for the products you sell. But are your potential customers able to find you online? A good keyword research strategy will help you identify which keywords you should be optimizing your pages and content for. There are a number [...]

If you run local SEO campaigns for small businesses, you have certainly heard of "citations." Local citations, as the name suggests, are mentions of your business across the web on local directories, websites or associations. These have to be on either relevant or authoritative websites or portals (preferably both). Now let's take the concept one [...]

How to Build Your Brand With Link Building

by Jon Ball May 15th, 2014

If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they recognize. Despite a string of lawsuits over the quality of the product they provide, Taco [...]

Link Building: The Steroids of SEO

by Craig Sutton May 14th, 2014

In my 4 years with SEP I have talked to many of businesses looking to improve search engine  rankings; since Google's crackdown on artificial inbound links many of those conversations have shifted to discussing recovery from Google penalties. To help people coming to us with a penalty from years of SEO work I have starting [...]

So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well first of all, let's take a look at what is certainly not okay. Spammy, Key-word [...]

5 Untapped Sources of Keyword Ideas

by Andrei Petrik May 9th, 2014

How are you supposed to get ahead of the curve when your keyword strategies are almost identical to your competition? Especially when they've got deeper pockets, a greater amount of staff and considerably more resources. They consistently outperform you day after day, week after week and month after month. So naturally the question is, how [...]

3 Terrible SEO Beliefs Everybody Thinks Are Genius

by Pratik Dholakiya April 30th, 2014

Conformity can be dangerous, especially if your goal is to make a name for yourself. The fact that a belief is widely held doesn't mean it is true or useful. Yes, the title of this article contains a bit of hyperbole, but these three beliefs really are widely deemed true by the SEO community, and [...]

Are You Acquiring Google Or Customers?

by Grant Draper April 17th, 2014

One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually means short term gain, long term pain for a few reasons: If you develop an SEO strategy based on existing [...]